In order to create an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise (name and purpose of you product) is £100,000.

What do you want your adverts to achieve?

- I want my adverts to achieve success, an advert that will persuade my target audience to buy my perfume. An advert that will stick in your head but not annoy you. I want it to be popular and boost sales immediately.

What type of advertising will suit your campaign?

- TV advertising

Describe the type of TV advert did you have in mind:

- Adventurous , confidence, making trouble, celeb

What is the target audience?

- Young teens to late teens, which have confidence and like the adrenaline rush by getting in trouble. Gender will be girls of course.