REACHING THE “BACKYARD DESTINATION” VISITORPREPARED FOR OWENS HARKEY

Your Customers, Delivered

TODAY’S DISCUSSION

• Why Target Phoenix Residents?

• Sedona: Visitor Profile

• Rocky Point CVB: Visitor Profile

• The Cox Media Solution

• Questions/Feedback

BACKYARD DESTINATIONSWHY TARGET PHOENIX RESIDENTS?

1.4 MILOVER

Phoenix adults said they are “planning to stay close to home “ when it comes to vacation plans this year.

“BACKYARD DESTINATION TRAVELER” FUN FACTS

• … 8 in 10 love doing research

before vacations

• … are 13% more likely than average

to recommend a great vacation spot

to others

• … nearly 3 out of 4 prefer weekend

vacations over one long vacation

Source: 2015 Scarborough/MRI, TARGET: Adults 18+ who plan to vacation close to home, Phoenix DMA

Your Customers, Delivered

SEDONA VISITOR PROFILE

55% Female/ 45% Male63% are

college educated14% more likely than average to be Married

Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Oak Creek/Sedona in the past year. Percentages may not add up to 100% due to rounding.“College Educated” = Any college; “Other” = Respondent is a homemaker, student, disabled, temporarily laid-off, looking for work or other.

SEDONA/OAK CREEK VISITORSDEMOGRAPHIC PROFILE

6%

17%

18%

17%17%

25%

AGE

18-24 25-34 35-44 45-54 55-64 65+

7%

20%

12%

21%

17%

25%

HH INCOME

<$25K $25K-$40K $40K-$50K

$50K-$75K $75-100K+ $100K+

38%

23%

23%

16%

EMPLOYMENT STATUS

Full Time Part Time Retired Other

SEDONA/OAK CREEK VISITORSMEDIA HABITS

TELEVISION & ONLINE USAGE

• 3 out of 4 subscribe to either cable or satellite (COX/DirecTV/DISH)

• 3 out of 4 watch at least 20 hours of TV per week

• Over half spend at least 5 hours online per week

• This target is 25% more likely than average to use the internet to research travel options or book travel reservations

TV PROGRAMS TYPICALLY WATCHED

Movies – 80%

Comedies – 60%

Documentaries – 53%

Sports – 51%

Mystery/Suspense/Crime – 45%

Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Oak Creek/Sedona in the past year.

TELEVISED SPORTS TYPICALLY WATCHED

AZ Diamondbacks– 53%

Monday Night Football – 52%

Phoenix Suns– 40%

Other Reg. Season NFL – 35%

ASU Football – 28%

CHARACTERISTICS

… skew 45+ in age

… are retired or work part-time

…48% more likely than average to belong to a health club

…almost half have HH income over $75K

… almost half are grandparents

SEDONA/OAK CREEK VISITORSPRIMARY TARGET SEGMENTS

ADVENTUROUS COUPLES

Our analysis of market research data suggests your primary targets can be segmented into the following groups:

CHARACTERISTICS

… are between 35-54

… over half are of Hispanic descent

…7 out of 10 have gone camping in the past year

…are 110% more likely than average to have HH income over $100K

… half have visited Prescott and/or the Grand Canyon in the past year

FAMILY VACATIONERS

Source: R2 2014 Scarborough, Phoenix DMA.; Targets have visited Sedona in the past year; “Adventurous Couples” = Adults 18+ who are married and have no children under 18 in the household; “Family Vacationers” = Adults 18+ who are married and have at least one child under 18 in the household

Your Customers, Delivered

ROCKY POINT VISITOR PROFILE

48% Female/ 52% Male64% are

college educated52% are married however they are slightly more

likely to be single

Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Rocky Point in the past three years. Percentages may not add up to 100% due to rounding.“College Educated” = Any college; “Other” = Respondent is a homemaker, student, disabled, temporarily laid-off, looking for work or other.

ROCKY POINT VISITORSDEMOGRAPHIC PROFILE

10%

23%

27%

20%

12%9%

AGE

18-24 25-34 35-44 45-54 55-64 65+

15%

22%

9%

16% 15%

24%

HH INCOME

<$25K $25K-$40K $40K-$50K

$50K-$75K $75-100K+ $100K+

52%

21%

13%14%

EMPLOYMENT STATUS

Full Time Part Time Retired Other

ROCKY POINT VISITORSMEDIA HABITS

TELEVISION & ONLINE USAGE

• 7 out of 10 subscribe to either cable or satellite (COX/DirecTV/DISH)

• 8 out of 10 watch at least 20 hours of TV per week

• Over 60% spend at least 5 hours online per week

• This target is 63% more likely than average to use the internet to research travel options or book travel reservations

TV PROGRAMS TYPICALLY WATCHED

Movies – 84%

Comedies – 65%

Dramas – 46%

Sports – 41%

Mystery/Suspense/Crime – 41%

Source: 2015 Scarborough, Phoenix DMA. A18+ who visited Rocky Point in the past three years..

TELEVISED SPORTS TYPICALLY WATCHED

Monday Night Football – 52%

AZ Diamondbacks– 47%

Other Reg. Season NFL – 44%

Phoenix Suns– 33%

ASU Football – 28%

CHARACTERISTICS

… slightly skew male

… work full-time

…nearly half are under the age of 35

…54% have HH income over $50K

… nearly 80% do NOT have children

ROCKY POINT VISITORSPRIMARY TARGET SEGMENTS

FUN-SEEKING SINGLES

Our analysis of market research data suggests your primary targets can be segmented into the following groups:

CHARACTERISTICS

… are between 18-44

… 72% are Caucasian

…almost half enjoy camping, bicycling and/or hiking

…are 55% more likely than average to have HH income over $100K

… nearly half have white collar occupations

YOUNG FAMILIES

Source: R2 2014 Scarborough, Phoenix DMA.; Targets have visited Rocky Point in the past three years; “Fun-Seeking Singles” = Adults 18+ who are either never married, divorced or separated; “Family Vacationers” = Adults 18+ who are married and have at least one child under 18 in the household

Your Customers, DeliveredYour Customers, Delivered

COX MEDIA SOLUTION

TELEVISION

COX MEDIA’S TV NETWORKS & PENETRATION

en en EspaEspaññolol

Total Cox Media Cable & Satellite Households

Total Phoenix DMA TV Households

% Penetration

1,175,385 1,834,360 64%

Sources: (1) Total Phoenix DMA TV Households: The Nielsen Company – Local Television Market Universe Estimates, 2014-15 TV Season. (2) Total Cox Media Cable & Satellite Households: NCC CableTrack Q3 2014 household universe estimates, based off of Nielsen Nov 2014 Total Interconnect UEs. COX MEDIA DOES NOT WARRANT THE ACCURACY OF ANY SUBSCRIBER NUMBERS, UNIVERSE ESTIMATES, COVERAGE MAPS, ZIP CODE LISTS, OR ANY OTHER INDICATIONS OF THE NUMBER OF VIEWERS THAT MAY WATCH YOUR AD. YOUR AD MAY BE VIEWABLE ONLY BY ANALOG OR DIGITAL CUSTOMERS, A CERTAIN TIER, OR A PORTION OF THE AREA COVERED BY THE INTERCONNECT OR SYSTEM HEADEND. UNIVERSE AND COVERAGE ESTIMATES ARE SUBJECT TO CHANGE WITHOUT NOTICE AND MAY NOT REFLECT CARRIAGE LIMITATIONS FOR INDIVIDUAL NETWORKS. CONTACT COX MEDIA FOR DETAILS.

Cox Media offers advertising opportunities on 84 TV networks and has the ability to reach nearly 1.2 million TV homes in the Phoenix DMA!

Index 367 260 218 214 211 172 170 162 162 160

RECOMMENDED FREQUENCY CABLE NETWORKS

Reach 43% 36% 34% 29% 29% 28% 26% 22% 21% 21%

RECOMMENDED REACH CABLE NETWORKS

• Discovery, CNN, NBC Sports Network and NFL Network offer the golden combination of both high reach and high concentration of Adventurous Couples.

To be read as follows: In a typical week, Discovery Channel is viewed by 43% of “Adventurous Couples” Compared to the average adult in the market, this group is 160% more likely to have watched Fox Sports 1 in the past week.

ADVENTUROUS COUPLESFAVORITE CABLE NETWORKS

Source: R2 2014 Scarborough, Phoenix DMA.; “Adventurous Couples” = Adults 18+ who are married and have no children under 18 in the household and have visited Sedona in the past year

Index 272 249 241 239 230 222 215 214 193 180

RECOMMENDED FREQUENCY CABLE NETWORKS

Reach 44% 38% 36% 34% 34% 34% 32% 24% 24% 21%

RECOMMENDED REACH CABLE NETWORKS

• ESPN2, Food Network, Comedy Central and Travel Channel offer the golden combination of both high reach and high concentration of Family Vacationers.

To be read as follows: In a typical week, Discovery Channel is viewed by 44% of “Family Vacationers” Compared to the average adult in the market, this group is 141% more likely to have watched Pac-12 Network in the past week.

FAMILY VACATIONERSFAVORITE CABLE NETWORKS

Source: R2 2014 Scarborough, Phoenix DMA.; “Family Vacationers” = Adults 18+ who are married and have at least one child under 18 in the household and have visited Sedona in the past year

Index 333 273 245 237 183 182 160 159 147 141

RECOMMENDED FREQUENCY CABLE NETWORKS

Reach 36% 32% 28% 25% 23% 22% 21% 21% 18% 18%

RECOMMENDED REACH CABLE NETWORKS

• Discovery, Comedy Central, USA, ESPN2 and NFL Network offer the golden combination of both high reach and high concentration of Fun-Seeking Singles.

To be read as follows: In a typical week, Discovery Channel is viewed by 36% of “Fun-Seeking Singles” Compared to the average adult in the market, this group is 233% more likely to have watched Galavision in the past week.

FUN-SEEKING SINGLESFAVORITE CABLE NETWORKS

Source: R2 2014 Scarborough, Phoenix DMA.; “Fun-Seeking Singles” = Adults 18+ who are either never been married, divorced or separated and have visited Rocky Point in the past three years

Index 389 261 225 224 208 191 187 167 154 140

RECOMMENDED FREQUENCY CABLE NETWORKS

Reach 30% 29% 25% 21% 21% 20% 19% 19% 19% 18%

RECOMMENDED REACH CABLE NETWORKS

• Comedy Central, AMC, ABC Family and TLC offer the golden combination of both high reach and high concentration of Young Families.

To be read as follows: In a typical week, Comedy Central is viewed by 30% of “Young Families” Compared to the average adult in the market, this group is 289% more likely to have watched Disney XDin the past week.

YOUNG FAMILIESFAVORITE CABLE NETWORKS

Source: R2 2014 Scarborough, Phoenix DMA.; “Young Families” = Adults 18+ who have an least one child under 18 in the household and visited Rocky Point in the past three years

TOP RATED TV PROGRAMS

Source: The Nielsen Company – Phoenix DMA. Based on Cox Media analysis of hardwired-cable Live+7 program ratings for the demo indicated across all Cox Media networks, 3/1/14 to 2/28/15. Adults 35-64

ADVENTUROUS COUPLES FAMILY VACATIONERS

TOP RATED TV PROGRAMS

Source: The Nielsen Company – Phoenix DMA. Based on Cox Media analysis of hardwired-cable Live+7 program ratings for the demo indicated across all Cox Media networks, 3/1/14 to 2/28/15. Adults 18-49

FUIN-SEEKING SINGLES YOUNG FAMILIES

Align the allure of Sedona, Arizona or Rocky Point with powerful, impactful and relevant cable programming with Network Sponsorship opportunities! A combination of sponsorship commercials and banner ads will increase reach and frequency and associate with the best programs on cable!

Source: http://www.ana.ne. Press Release: ANA Alliance for Family Entertainment Research Finds Ad Effectiveness Rises by 30 Percent in Family-Friendly Content.

COMPATIBLE / RELEVANT PROGRAMMING EXAMPLES

Columbus Day Deals are HERE!

VACATION INSPIRATION!NETWORK SPONSORSHIP

• With over 70 television networks and thousands of television programs, Cox Media offers an abundance of relevant programming for any advertiser seeking to target “vacation inspiration”.

• A recent study by the Association of National Advertisers (ANA) found marketers can increase ad effectiveness up to 30% by placing it in the right programming context.

• 11% of viewers changed their opinion about purchasing a product based on the programming context that the advertisement was displayed in.

• The alignment of congruent programming and advertising content ensures that the advertisers message is received.

Your Customers, DeliveredYour Customers, Delivered

COX MEDIA SOLUTION

ONLINE

Reach Cox customers as they pay their bill and check email on Cox.com

• Clutter Free! One ad on most pages• Zone level geo-targeting• “Takeover” Cox.com to promote events• Interactive in-banner video ads

Cox Digital Ad Network connects with Cox customers as they visit their favorite sites

• Behavioral Targeting to Travel Intenders• Demo-Targeting: Reach an affluent audience• 100% Accurate Zip+4 Geo-Targeting: No waste!• Website Content Targeting: i.e. Travel & News• :30 and :15 video pre-roll• Interactive in-banner video ads

Engage with the affluent cox customer through digital media options that enhance your multi-platform campaign! As the largest ISP in Arizona we can target our customers where they surf and watch!

YOUR CUSTOMERS ARE ONLINE

TARGETING VISITORS ONLINE

Vacation spots

Customer visits Travel sites and searches for hotels or deals online

Customer visits additional travel sites the next day and is served ads for “Visit Sedona” or “Come Stay in Rocky Point”

We can identify consumers who are researching or booking travel

We target these intenders with unprecedented accuracy

We engage them with super-interactive ads that look like this!

1. 2.

3.

• Behavioral Targeting – Reach In-Market Consumers including bottom

of the funnel travel and luxury travel intenders

• Content Targeting – Deliver Premium Inventory on Relevant Sites

• Demographic Targeting – Using US Census Data

• Geo Targeting – Reach a Geographically Desirable Audience

IT’S A MULTISCREEN WORLD!

Source: eMarketer ; US Affluents' Media and Device Usage: Avidly Accessing Media, High Digital Device Ownership Drives Usage Higher, November 4, 2014

TARGETING VISITORS WITH DIGITAL VIDEO X

Consumers spend on average 10 hours and 19 minutes each day on multiple screens.

REACH YOUR TARGET AUDIENCE ON ANY SCREENDigital VideoX takes the power of your television commercial or interactive video and places it in front of your target audience on desktop and mobile devices across the web, in brand safe environments.

ENHANCED TARGETING

BEYOND VIDEO AD SERVING• Brand Safety

• Transparency & Audience Measurement

Your Customers, DeliveredYour Customers, Delivered

COX MEDIA SOLUTION

PROGRAM & CONTENT INTEGRATION

Tell the Sedona story and invite Arizona residents to explore their backyard in a half-hour program airing on Arizona’s local channel Cox7! Cox Creative Studios’ professional and highly qualified staff can help you craft your message and produce segments to reach your target audience!

POSSIBLE HIGHLIGHTS:• Where to stay, shop & eat

• Local attractions and landmarks

• History of the area

• Tours and hiking trails

• Personal/spiritual enrichment & spas

• Special events & festivals

• Wineries, arts and cultural experience

‘VISIT SEDONA’ SPECIAL

‘VISIT SEDONA’ SPECIAL

• Minimum of Eight (8) airings on Cox7 in Prime & Saturday morning programming

• Targeted co-branded cable television campaign driving viewers to ‘Visit Sedona’ special

• 300x promotional tune-ins from Cox7 inventory driving viewers to ‘Visit Sedona’ special

ON-AIR

• Rotating leaderboard and tower ads on Cox7.com linking to client website

• Digital Media impressions on Cox.com and Cox Digital Ad Network driving viewers to segment content on Cox7.com and Visit

Sedona website

• 50,000 Cox7.com & Cox.com impressions from Cox7 inventory driving viewers to digital platforms

• Program sponsorship carousel ad on Cox7 program show page

ONLINE

• Segments and full-length program are available 24/7 On-Demand Cox Channel 2636, and all Cox7 platforms

ON DEMAND VIEWING

SOCIAL MEDIA• Minimum of 4 Social Media posts to Cox7 social media pages for 1 month

The ‘Visit Sedona’ COX7 partnership includes production of one half hour special with a corresponding comprehensive multi-platform campaign that shares the Sedona experience.

PRODUCTION• Production of up to eight (8) segments filmed on location that are edited into a half hour ‘Visit Sedona’ special

• Rights to repurpose all video and the full program

COX7 PROGRAMMING

Join the adventure as host, Jeffrey Lehman, takes you to incredibly scenic destinations throughout North America and the world in the Weekend Explorer television series. Each episode features a unique destination and searches out the area’s best kept secrets as well as exploring traditional landmarks. Saturdays @ 11:30AM – Wednesdays @ 7:30PM.

Su Vida (Your Life) celebrates Southwest Hispanic culture, lifestyle, family and food. Hosted by Vanessa Ramirez and JR Cardenas, Su Vida reaches 2nd and 3rd generation Hispanics with culturally impactful stories and information about: Family, Food, Health, Home, Arts, Entertainment and Music.Wednesdays @ 8:30PM – Saturdays @ 12PM & Sundays @ 7:30PM & 9:30PM.

Pete Curé owns and operates Arterra Inc., a landscape architectural and construction company based in Phoenix, AZ. As the host of “Step Outside” since 1998, Curé takes the viewer on a journey around Arizona featuring: selecting and shopping for the correct materials, remodeling of historic homes, pools and ponds, and design tips.Sundays @ 8 and 10PM – Wednesdays @ 7PM & Saturdays @ 10:30AM.

Hosted by Monica Nelson, longtime radio & TV personality, Mom and Valley resident, Arizona Living is a program dedicated to all things Arizona. From the home, style and fashion, to beauty makeovers and tips, parenting, education and everything related to your life, Arizona Living shows viewers the people, products and services that can make their lives better.Sundays @ 8:30PM – Tuesdays @ 7PM – Wednesdays @ 9PM & Saturdays @ 10AM.

COX7 PROGRAM INTEGRATION PARTNERSHIP

• 1x two to three minute segment shot on-location

• Minimum of 4 re-airings of the segment within one week of the month

• 1x :30 ‘Visit Sedona’ commercial in ALL AIRINGS of the program for 1 month (minimum of 16x per month)

• 200x :20/:10 Co-branded tune-in commercials to run on targeted Cox Media networks over the month

ON-AIR

• Rotating leaderboard and tower ads on Cox7.com linking to client website

• 400,000 digital media impressions on Cox.com and Cox Digital Ad Network the month of air

• Program sponsorship carousel ad on Cox7 program show page

ONLINE

• Segment and full-length program are available 24/7 On-Demand Cox Channel 2636

• Segment and full-length program available 24/7 on all Cox7 platforms

ON DEMAND VIEWING

SOCIAL MEDIA• Minimum of 4 Social Media posts to Cox7 social media pages for 1 month

2015 PARTNERSHIP SUMMARY

TELEVISION CAMPAIGN

DIGITAL MEDIA CAMPAIGN

A combination of Phoenix Interconnect, DirecTV & Dish on cable networks targeted to potential visitors will keep Sedona & Rocky Point top of mind throughout Arizona in 2015!

New behavioral targeting and enhanced video ads will increase engagement and reach potential visitors further down the purchase funnel.

TOTAL INVESTMENT: XXXXXXX

THANKS FOR YOUR PARTNERSHIP!

PROGRAM & CONTENT INTEGRATIONTell the Sedona story with a dedicated half hour video special or within existing COX7 programming as 2-3 minute segments – across multiple screens and supported by an extensive tune-in/promotional campaign!