PC

IHCEKFYS

D E S I G N P R O P O S A L

Prepared for: Health CanadaPrepared by: Niki DeGoey

Background

the market

the client

Design elements

Part One: Promotion

Part two: goody bag

• Posters to be put up in elementary schools across Canada

• Information brochure for parents

• Logo

• Website design

• Car decals

• Small cookbook

• Kid’s apron, chef hat, oven mitts

• Cooking utensils

• Measuring cups

• Small, compact goody bag

target audience

primary: children

secondary: parents

tertiary: teachers

additional information

the brand

PC

IHCEKFYS

PC

IHCEKFYS