Clearwater Orientation
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Transcript of Clearwater Orientation
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Clearwater Seafoods
Employee Orientation: Part 1
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Values
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1 Expand access to supply.
2 Target profitable & growing markets, channels & customers..
3 Innovate & position products to deliver superior customer satisfaction & value.
4 Increase margins by improving price realization and cost management.
5 Preserve the long term sustainability of resources on land and sea.
6 Build organizational capability, capacity and engagement.
Six Core Business Strategies
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Established in 1976 by Colin MacDonald & John Risley
They began Clearwater by selling lobster out of the back of a pickup truck on the Bedford Highway.
Clearwater Yesterday
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Clearwater Today
• One of the world’s largest Vertically Integrated Seafood Companies (Harvester, Processor, Distributor)
“From Ocean Floor to Plate”• Key species include: lobster, scallops, clams,
coldwater shrimp and crab• State-of-the-art processing at sea vessels• Advanced onshore processing, storage and
distribution capabilities
• Global Sales & Marketing • 900 Customers in 50 countries
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Species
• Lobster
• Clearwater harvests, processes, sells, and distributes five major species of shellfish:
• Scallop
• Clam
• Shrimp
• Snow Crab
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Lobster (General Manager Greg Mitchelitis)
Premium Hardshell Fresh Lobster
Nova Scotia Prime Raw Lobster
Delivers the same taste experience as our live Premium Hardshell Fresh™ Lobster, while providing cost-effective solutions that make it easy to add lobster to your menu.
Clearwater Premium Hardshell Lobsters are harvested at times when energy levels are highest, meat content is at a maximum and shells are hardest yielding up to 50% more meat than soft shell lobsters.
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Scallop
Frozen-at-sea Sea Scallops
Frozen-at-sea Argentine Scallops
The Argentine Scallops are harvested wild, from the cold, clear waters of the Argentine continental shelf and frozen-at-sea on board the vessel - ensuring maximum freshness. They are known to have a delicate firm texture, a high cooking meat yield, and an exceptionally sweet flavor
Clearwater Premium Frozen-at-Sea Scallops are harvested wild from the cold, clear waters of the Canadian North Atlantic. They are 100% natural and frozen-at-sea within an hour of harvesting. You won't find a fresher, purer scallop anywhere!
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Clam (General Manager: Craig Sigut)
Frozen-at-sea Arctic Surf Clams (Hokkigai)
Frozen-at-sea Cockle Clams (Torigai)
Clearwater Cockle Clams offer a delicious, value-based protein alternative.
Deep harvested 200-300 km offshore in the pristine, pollution-free North Atlantic waters. Delicate texture and unique fresh-sweet taste.
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Shrimp (General Manager: Dennis Coates) & Snow Crab (General Manager: Charlie Baker)
Canadian Cold Water Shrimp
Snow CrabClearwater Snow Crab comes from the clear cold waters of the North Atlantic Ocean and are harvested They are harvested from early May to mid-September.
Our Canadian Coldwater Shrimp is harvested wild, from the icy waters of the North Atlantic. Situated on the rugged coast of Newfoundland, our strategic location means optimal selection, reduced time between harvesting and processing and unmatched quality and freshness.
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Some of our Value Added Products
Wild Scallops Wrapped in Bacon
Scallops and Sauce
Chopped Clams-arctic surf
Masago
Garlic Cream Marinara Sun-dried Tomato
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Wild Scallop
The “Coquille St-Jacques Atlantique” scallop prized across Europe
King or Sea Scallops, Whole Frozen at Sea, Roe on or off, Half Shell, Fresh or Frozen
In France, Italy and Spain chefs rely on Macduff brand scallops.• Queen Scallops as a premium product within the
global Bay Scallop category
Foodservice and retail ready with a full range of product options, our scallops are always chemical free.
Scallop (pecten maximus, aequipecten operculans)
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Langoustines (nephrops norvegicus)
Consistent supply with exacting quality standards.
Foodservice and retail ready with a full range of specifications.
Live frozen and fresh frozen opportunities from Scotland's East and West Coasts.
Fresh or Frozen whole, Frozen tails and Frozen shelled meat.
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Crab (cancer pagurus, necora puber)
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Clearwater Locations
Conveniently located around the Globe.
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Clearwater Locations
Bedford, Nova Scotia – Live Lobster Plant, Retail Store, Corporate Head Office
Bedford, Nova Scotia, is the location of Clearwater’s Corporate Head Office, the Bedford Retail Store, as well as a live lobster holding facility.
In addition to servicing the global customer base, the live lobster holding facility is one of the distribution and service centers for lobster and other products shipped to our e-commerce shoppers across much of mainland North America.
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Clearwater Locations
Arichat, Nova Scotia – Live Lobster Dryland Storage Facility
Arichat is located on the north eastern shore of Nova Scotia and is home to Clearwater’s Dryland Storage facility, which allows Clearwater to hold and ship live lobster to our global customers on a year round basis.
In a typical year over 8 million lbs of live, premium, lobster move through these facilities and to our customers across North America, Europe and Asia.
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Clearwater Locations
Grand Bank Seafoods, Grand Bank, Newfoundland – Frozen at Sea Arctic Surf Clams, Propeller Clams, & Masago
Grand Bank Seafoods, located in Grand Bank, Newfoundland is found on Newfoundland’s rugged coast, on the northern shore of the Burin Peninsula.
Grand Bank Seafoods joined Clearwater in 1991 and today employs approximately 135 people processing some 10 million lbs of arctic surf & cockle clams long favored in Asia and across Asian markets in North America.
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Clearwater Locations
Highland Fisheries, Glace Bay, Nova Scotia – Snow Crab
Highland Fisheries, located in Glace Bay, Nova Scotia, is a seasonal processing facility (May-October) for Clearwater’s Snow Crab.
Snow crab is processed into clusters. A cluster (or section) is one side of the crab with legs and claw. The crab is brine frozen to protect the meats from dehydration. The clusters are size graded by weight, packed into 30 lb master cases and shipped to markets.
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Clearwater Locations
Pierce Fisheries, Lockeport, NS – Frozen at Sea Scallops, Argentine Scallops, Bacon Wrapped Scallops & Raw Lobster Processing
Pierce Fisheries is located in Lockeport, on the south western shore of Nova Scotia.
Pierce Fisheries is a one of Clearwater’s biggest processing facilities, responsible for the handling and expert packaging of Clearwater’s frozen at sea scallops, as well as processing and packing Clearwater’s innovative Nova Scotia Prime Raw Lobster product line.
In 2011, Clearwater introduced our first value added product, Bacon Wrapped Sea Scallops, which are also handled and packaged at our Lockeport facility.
In 2013, Clearwater Introduced Scallops and Sauce to our value added products which come in three flavors; garlic cream, marinara and sun dried tomato.
200 employees process approximately15 million pounds of sea scallops, Argentine scallops and lobster annually Pierce Fisheries is BRC Certified.
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Clearwater Locations
St. Anthony Seafoods, St. Anthony, Newfoundland – Cold Water Shrimp& Snow Crab
St. Anthony Seafoods, located in St. Anthony, Newfoundland, is located on the northern reaches of the Great Northern Peninsula of Newfoundland and Labrador, and is known as the iceberg, whale, and moose capital of the world.
The St. Anthony processing facility is responsible for Clearwater’s Cold Water Shrimp. The St. Anthony facility is widely considered to be, “state of the art”, where 150 plant and quality assurance personnel process some 4 ½ million lbs of Cold Water Shrimp annually for our customers around the world.
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Clearwater Locations
Glaciar Pesquera SA, Argentina – Argentine Scallops
Glaciar Pesquera SA is a company Clearwater has in Argentina in association with an Argentinean partner. It was founded in 1995 to dedicate exclusively to the catching and processing and exportation of Patagonian scallop in Argentina.
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Clearwater Locations
Qingdao, China, China Processing - Cockle Clams, Propeller Clams, Arctic Surf Clams
Qingdao, China, is the location of Clearwater’s only processing plant outside of the maritime provinces.
Frozen at Sea Cockle, Propeller, and Surf Clams are shipped to Qin Dao where they are processed in our facility.
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Clearwater Locations
Louisville, Kentucky – Live Lobster Storage Facility
Clearwater’s Louisville live lobster facility is situated near UPS Worldport, the national and global hub for United Parcel Service of America (UPS). This lobster facility was built in 1999 and opened in 2000 primarily to support and expand Clearwater’s ecommerce initiative in which live lobsters could be ordered online by 4pm and received anywhere in continental USA by 10am the following day
Over 1 million pounds of live lobster go through the Louisville facility annually and they also do a significant local retail business at the plant.
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Clearwater Locations
Sales Offices:Virginia Sales Office: Leesburg, Virginia
Sales Offices:Windsor Sales Office: Windsor, United Kingdom
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Clearwater Locations
Sales Offices:China Sales Offices: Beijing, Shanghai &
GuangZhou:
Sales Offices:Toronto Sales Office: Toronto, Canada
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Clearwater Locations
Fleet Operations Facility
The pulse of Clearwater’s harvesting operations is the Fleet office located in historic Lunenburg, Nova Scotia, Canada.
It is from here the harvesting operations of Clearwater’s 14-vessel, ‘state of the art’ fleet are planned, communicated and monitored.
In addition to Clearwater’s fleet which harvests clams, lobster, crab and scallops, Clearwater has 2 significant Joint Venture Partnerships involved in the harvesting of Argentine Scallops - Glaciar Pesquera, S.A., and Canadian Coldwater (Frozen-at-Sea) prawns - Clearwater Ocean Prawns.
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Macduff Locations
Mintlaw- Aberdeenshire, Scotland
• Group finance• Receipt and processing of scallop, langoustine, crab & whelk • Commercial • Dispatch for all customer orders• Cold storage• Functional heads for Operations, Technical, Supply Chain, Planning,
Engineering, Health & Safety and Human Resources.• 300 employees
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Macduff Locations
Stornoway- Isle of Lewis, Scotland
• Receipt and processing of principally langoustine and scallop
• Unique processing partnership for 13 langoustine vessels fishing out of Stornoway
• 30 employees
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Macduff Locations
Dumfries- Dumfries & Galloway, Scotland
Dumfries & Galloway, Scotland
Fishing gear manufacturing and warehousing
• Group logistics
• 15 employees
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Macduff Locations
Exeter- Devon, England
Cross docking hub for South Coast Whelk logistics
Small live shellfish holding tanks and Vivier despatch
12 employees
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Clearwater Vessels
Vessel Location Associated Species
Capesante Argentina Argentina (Patagonian) Scallops
Atlantic Surf III Argentina Argentine (Patagonian) Scallops
Belle Carnell Canada Clams
Arctic Endurance Canada Clams
Ocean Concord Canada Clams
Atlantic Protector Canada Sea ScallopsAtlantic Preserver Canada Sea Scallops
Atlantic Enterprise Canada Coldwater Shrimp
Ocean Prawns Canada Coldwater Shrimp
Randell Dominaux Canada Lobster
Tenacity Canada Science Survey Vessel
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a sustainable future
Clearwater is recognized nationally and internationally as an environmental leader by our commitment to:
• responsible fish harvesting practices• investment in scientific data gathering and marine ecosystem research• continuous improvement through technology development
MSC (Marine Stewardship Council) Certification - The MSC fishery certification program recognizes and rewards sustainable fishing. MSC is a global organization working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood. With the aid of thorough auditing procedures, the MSC identifies sustainably managed fish stocks and permits the use of its blue eco-label on final packaging, providing consumers with an indication of best seafood choices.
Fishery First Certified NotableArgentine Scallop December 2006 First scallop fishery certified globallyNorthern Shrimp (inshore) August 2008 First Canadian fishery certified to MSC standardCanada Sea Scallop March 2010 Clearwater holds nearly 50% of the Canadian quotaOffshore Lobster June 2010 First fishery for American lobster certifiedNorthern Shrimp (offshore) June 2011 Certification of 2 species of shrimpNova Scotia Snow Crab July 2012 First North American snow crab fishery certifiedArctic Surf Clam July 2012 First offshore clam fishery certified globally
MSC Certification Chart
MSC Certification Chart
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Clearwater Today
Geographic Diversity of our Customers Broad Product Offering
China17%
Japan13%
Other Asia5%
Europe35%
UnitedStates15%
Canada14%
Other1%
Scallops31%
ColdwaterShrimp
22%
Clams21%
Lobster18%
Crab4%
Other4%
Reflects percent of 2013 net sales.
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THANK YOU !
Our People Our Future
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Thank you for participating!Welcome to Clearwater!