CleanMAX Boardroom Presentation

11
MICHAELA GIOVANNOLI CHIEF EXECUTIVE OFFICER KEVIN DULIC CHIEF MARKETING OFFICER JOHN LEE CHIEF FINANCIAL OFFICER SHAN HE CHIEF ENGINEER JOSH QIAN PRODUCT MANAGER Just set and forget! CleanMAX

Transcript of CleanMAX Boardroom Presentation

Page 1: CleanMAX Boardroom Presentation

MICHAELA GIOVANNOLI CHIEF EXECUTIVE OFFICER

KEVIN DULIC CHIEF MARKETING OFFICER

JOHN LEE CHIEF FINANCIAL OFFICER

SHAN HE CHIEF ENGINEER

JOSH QIAN PRODUCT MANAGER

Just set and forget!

CleanMAX

Page 2: CleanMAX Boardroom Presentation

INDUSTRY AND MARKET OPPORTUNITY

Source: census.gov.2013

$132.6B $33.6B

$106.1B $26.9B

$63.5B $17.1B1) Upper-middle class, tech-

savvy households in urban areas with smartphones, in United States

2) Owners of rental units in USA

Home Appliance Market Segmented Market

Growing +7.2%

SAM

TAM

SOM

Segment 1 Segment 2

Page 3: CleanMAX Boardroom Presentation

PRODUCT OVERVIEW AND VP

Mobile-AppVirtual Control and Notification

Vented Drying More Effective than Ventless

All-in-One Wash / DrySaves Time and Labor

Potential for PatentUnique technology ensuring functionality

Page 4: CleanMAX Boardroom Presentation

How it Works!

Key FeaturesSingle Unit: Combined wash and dry

Mobile Connectivity: Monitor and Control

Fully Vented: Fast and Efficient Drying

Washes, dries, and sends notification.

Saves customers time and labor.

CLEANMAX INFINITYWhat it Does

NotificationSet and Forget

Load

Page 5: CleanMAX Boardroom Presentation

Existing All-in-Ones

Ventless Drying Poor Drying Quality.Manually Monitored and Controlled.

Traditional Washer/Dryer

Time and Labor Intensive.Manually Monitored and Controlled.

CleanMAX InfinityVented Drying High Drying Quality

Mobile App Saves Time and Labor

All-in-One Unit Saves Space

How does CleanMAX Infinity compare to the competition?

COMPETITION

Page 6: CleanMAX Boardroom Presentation

MARKET ENTRY & GROWTH STRATEGY

● Focus on apartment complex developers in Ann Arbor and Metro Detroit areas

● In-person pitching to complex developers

● 30% discounts first five contracted housing complexes

● Discounts offered for bulk purchases

Market Entry Growth Strategy

● Sales marketing efforts will progressively increase in scope

● Focus will be on board marketing

● Introduction at Association of Home Appliance Manufacturers conferences

● Extensive referral awards

Page 7: CleanMAX Boardroom Presentation

BUSINESS MODEL OVERVIEW

Key Activities

• R&D• Coordination with OEMs• Hardware / Software design• Marketing / Sales• Customer Service• Inventory Warehousing

Key Resources

• Engineering talent• Marketing and sales talent• Industry networks

Key Partners

• OEMs• Distributors

Revenue Streams

• Direct online sales• Sales from distributors• Patent Licensing

Costs• R&D• OEM Contracting (mfg.)• Transportation• Warehousing and Fulfillment• Marketing / Sales• General Administration

Page 8: CleanMAX Boardroom Presentation

TEAM DESCRIPTION

• Advisory Board: Mike Umbriac, Prof. Jin, David Tarver, Prof. Wright

• Strategic Partners: OEMs, Warehousing, Home appliance stores.

• Others: Administrative Assistant, Lawyers

External Members

Executives

Board of Directors Investors, Industry Experts

CEO, CFO,

Advisory Board

Strategic Partners

CMO

Sales/Marketing Reps

Chief Engineer

Product Managers, Engineers

Page 9: CleanMAX Boardroom Presentation

CURRENT STATUS AND TIMELINE● Current Status: CAD design of CleanMAX Infinity completed, began

preliminary negotiations with manufacturing company

● Potential risks: not getting finished product to market in 2 years, running out of cash for R&D expense too early

● Countermeasures: Ensure financial buffer, aggressively seek financing, hire best talent

Page 10: CleanMAX Boardroom Presentation

Financial Projections● 15% increase in sales per year● 10% increase in operating expense per year● Breakeven in Year 4● Return of investment + 15% interest in Year 5

Page 11: CleanMAX Boardroom Presentation

Thank you!For more information contact

[email protected]