CleanMAX Boardroom Presentation
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Transcript of CleanMAX Boardroom Presentation
MICHAELA GIOVANNOLI CHIEF EXECUTIVE OFFICER
KEVIN DULIC CHIEF MARKETING OFFICER
JOHN LEE CHIEF FINANCIAL OFFICER
SHAN HE CHIEF ENGINEER
JOSH QIAN PRODUCT MANAGER
Just set and forget!
CleanMAX
INDUSTRY AND MARKET OPPORTUNITY
Source: census.gov.2013
$132.6B $33.6B
$106.1B $26.9B
$63.5B $17.1B1) Upper-middle class, tech-
savvy households in urban areas with smartphones, in United States
2) Owners of rental units in USA
Home Appliance Market Segmented Market
Growing +7.2%
SAM
TAM
SOM
Segment 1 Segment 2
PRODUCT OVERVIEW AND VP
Mobile-AppVirtual Control and Notification
Vented Drying More Effective than Ventless
All-in-One Wash / DrySaves Time and Labor
Potential for PatentUnique technology ensuring functionality
How it Works!
Key FeaturesSingle Unit: Combined wash and dry
Mobile Connectivity: Monitor and Control
Fully Vented: Fast and Efficient Drying
Washes, dries, and sends notification.
Saves customers time and labor.
CLEANMAX INFINITYWhat it Does
NotificationSet and Forget
Load
Existing All-in-Ones
Ventless Drying Poor Drying Quality.Manually Monitored and Controlled.
Traditional Washer/Dryer
Time and Labor Intensive.Manually Monitored and Controlled.
CleanMAX InfinityVented Drying High Drying Quality
Mobile App Saves Time and Labor
All-in-One Unit Saves Space
How does CleanMAX Infinity compare to the competition?
COMPETITION
MARKET ENTRY & GROWTH STRATEGY
● Focus on apartment complex developers in Ann Arbor and Metro Detroit areas
● In-person pitching to complex developers
● 30% discounts first five contracted housing complexes
● Discounts offered for bulk purchases
Market Entry Growth Strategy
● Sales marketing efforts will progressively increase in scope
● Focus will be on board marketing
● Introduction at Association of Home Appliance Manufacturers conferences
● Extensive referral awards
BUSINESS MODEL OVERVIEW
Key Activities
• R&D• Coordination with OEMs• Hardware / Software design• Marketing / Sales• Customer Service• Inventory Warehousing
Key Resources
• Engineering talent• Marketing and sales talent• Industry networks
Key Partners
• OEMs• Distributors
Revenue Streams
• Direct online sales• Sales from distributors• Patent Licensing
Costs• R&D• OEM Contracting (mfg.)• Transportation• Warehousing and Fulfillment• Marketing / Sales• General Administration
TEAM DESCRIPTION
• Advisory Board: Mike Umbriac, Prof. Jin, David Tarver, Prof. Wright
• Strategic Partners: OEMs, Warehousing, Home appliance stores.
• Others: Administrative Assistant, Lawyers
External Members
Executives
Board of Directors Investors, Industry Experts
CEO, CFO,
Advisory Board
Strategic Partners
CMO
Sales/Marketing Reps
Chief Engineer
Product Managers, Engineers
CURRENT STATUS AND TIMELINE● Current Status: CAD design of CleanMAX Infinity completed, began
preliminary negotiations with manufacturing company
● Potential risks: not getting finished product to market in 2 years, running out of cash for R&D expense too early
● Countermeasures: Ensure financial buffer, aggressively seek financing, hire best talent
Financial Projections● 15% increase in sales per year● 10% increase in operating expense per year● Breakeven in Year 4● Return of investment + 15% interest in Year 5
Thank you!For more information contact