1. BUSINESS ALLIANCESBecause none of us are as bad ass as all of us! Strategic Red Team Consulting 1 All Rights Reserved

2. Briefing to14 February 2013 2 Strategic Red Team Consulting2 All Rights Reserved 3. Introduction:We are a full-service, strategic-level business consultancy predominantly teamed by professionals from the most seasoned and senior ranks of the Profession of Arms who have since moved on to the commercial sector.OUR MISSION is to increase our clients COMPETITIVENESS by amplifying their STRATEGIC RELEVANCE, their OPERATIONAL RESPONSIVENESS and their TACTICAL DECISIVENESS on their CORPORATE BATTLEFIELD.We all are proven strategic planning experts in adversarial and hostile environments and we believe that the business world is just another manifestation of an adversarial environment..... or, at least a very competitive one.We aim to bring those same proven military planning methodologies into the private sector by providing you an impressive arsenal of expertise, unique products and seasoned practitioners who have honed their art over the last three decades and more. Strategic Red Team Consulting3 All Rights Reserved 4. Our Character:We are all long-in-the-tooth veterans of many Military, Commercial, Government and/or Academic campaigns.We have led groups from small strategic planning teams of 20, to major military task forces and private sector companies numbering in the thousands.We have managed both commercial portfolios and governmental programmes in complex adaptive environments ranging from millions to billions of dollars.We believe that business is an adversarial environment and that business strategies and planning methodologies must be aggressively attuned to that environment.We are all about our clients competitiveness and we come from a competitive environment where there was no prize for second place.We believe that consultants should deliver self help through disciplined capacity building, proven processes and unique products not merely a list of recommendations based on the fashionable managerial theories of the day. Strategic Red Team Consulting 4 All Rights Reserved 5. Its not about the years. Its about the mileage.Readers Digest Version: We have worked across the Globe in a diverse spectrum of private sector, publicsector, NGO, IGO and military capacities, for CEO, Head of State, Head of Mission clients, in a wide range ofbusiness sectors including: security, intelligence, defence, management, manufacturing, trade, agriculture,media, reconstruction, nation building, justice, education, water & power, energy, transportation, financial,environmental, rule of law, reconstruction, In short: Strategy is Strategy. regardless of context. Strategic Red Team Consulting 5 All Rights Reserved 6. In 2011, I was faced with a simple problem.. How do I go from this...to this? Strategic Red Team Consulting6 All Rights Reserved 7. Considerations What qualities, characteristics, disciplines, methodologies, products and institutional experiences from the Profession of Arms have the most applicability in the Private Sector?.of these, which ones fill uniquecapability gaps in the Private Sector? .. and if you are entering an extant and mature consulting market, dont hit them where they are, hit them where they aint. Strategic Red Team Consulting 7 All Rights Reserved 8. Design principles If these principles are good enough in war, they are certainly good enough to guide one in business. Selection and Maintenance ofthe Aim Maintenance of Morale Offensive Action Security Surprise Concentration of Force Economy of Effort Flexibility Cooperation Sustainability.. and most importantly, always try tolend a little dignity to what wouldotherwise be a vulgar brawl! Strategic Red Team Consulting8 All Rights Reserved 9. The result 3 distinct business approaches:Understand your Enable knowledge basedDisciplined Testing,strategic competitive decision making through Refinement, Rehearsal &environment!disciplined planning Execution UNIQUE PRODUCT UNIQUE APPROACH UNIQUE PRODUCTINTELLIGENCE PREPARATIONDISCIPLINED STRATEGIC CORPORATE OF YOUR CORPORATE PLANNING SERVICESWARGAMING BATTLEFIELDAND CUSTOMIZEDPRODUCTSRED TEAMING COMPETITIVE BENCHMARKINGSURVEY Strategic Red Team Consulting 9 All Rights Reserved 10. .and in business, as in battle, the quality of your troops is your singlebest credential. Strategic Red Team Consulting10 All Rights Reserved 11. .also, in business as in battle, wisdom and experience beats youth and exuberance any day of the week! Strategic Red Team Consulting11 All Rights Reserved 12. Understanding the strategic environmentUnderstand your Enable knowledge basedDisciplined Testing,strategic competitive decision making through Refinement, Rehearsal &environment!disciplined planning Execution UNIQUE PRODUCT UNIQUE APPROACH UNIQUE PRODUCTINTELLIGENCE PREPARATIONDISCIPLINED STRATEGIC CORPORATE OF YOUR CORPORATE PLANNING SERVICESWARGAMING BATTLEFIELDAND CUSTOMIZEDPRODUCTSRED TEAMING COMPETITIVE BENCHMARKINGSURVEY Strategic Red Team Consulting 12 All Rights Reserved 13. Intelligence Preparation of the Corporate Battlefield (IPCB)THIS IS A STRATEGIC LEVEL PRODUCT FOR C- SUITE DECISION MAKERS (CEO, CFO, COO, CTO, etc) TO INITIATE AND FOCUS THEIR STRATEGIC PLANNING / MANAGEMENT PROCESSES.The real question strategic competitive targeting is not so much about what your strengths, weaknesses, opportunities and threats are.Rather, the truly strategic issue is, what are your elements of corporate power and influence? Strategic Red Team Consulting 13 All Rights Reserved 14. Intelligence Preparation of the Corporate Battlefield (IPCB)We establish your Strengths and Weaknesses in how you SHAPE, UNIFY and OPERATE in a series of strategic domains (LEAD, SENSE, ACT, SHIELD, SUSTAIN & GENERATE) that represent the comprehensive and strategically relevant aspects of your Corporate Battlefield.These issues only become Opportunities or Threats based on the comparative nature of your Corporate Battlefield, your adversarial environment and your competition.You also get one new product from this exercise your Corporate Critical Intelligence Requirements, or CCIRs. Strategic Red Team Consulting 14 All Rights Reserved 15. Intelligence Preparation of the Corporate Battlefield (IPCB) Strategic Red Team Consulting 15 All Rights Reserved 16. Intelligence Preparation of the Corporate Battlefield (IPCB)The result is a unique COMPREHENSIVE strategic evaluation of the COMPARATIVE strengths, weaknesses, opportunities and threats of your enterprise and your competition your elements of corporate power and influence.You are now armed with an impressive arsenal of strategic information to enable knowledge based decision making in the formulation of your vision, mission analysis, objectives, critical intelligence requirements, et al.Consider it a SWOT exercise on steroids.SWOT = Strength, Weaknesses, Opportunities, Threats Strategic Red Team Consulting 16 All Rights Reserved 17. Competitive Benchmarking Survey (CBS)The Competitive Benchmarking Survey (CBS) is a more simplified in terms of construct in order to facilitate answers by a wider audience beyond C-Suite. All leaders and managers in your enterprise, regardless of stripe or position, should be able to answer the questions in each of the attributes.The CBS is an excellent mechanism of voice for your enterprise and exercise of discovery for your leadership by giving you instantaneous feedback on the collective corporate opinion of your competitive potential and vulnerabilities. The large survey sample size also gives you significant potential in categorizing theresponses to facilitate further strategic planning, or to further refine your intelligencegathering requirements. Strategic Red Team Consulting17 All Rights Reserved 18. Competitive Benchmarking Survey (CBS) Strategic Red Team Consulting18 All Rights Reserved 19. Understanding your strategic competitive environment! Intelligence Preparation of theCompetitive Corporate BattlefieldBenchmarking Survey(IPCB)(CBS) Both the IPCB and the CBS give you specific insights into your strategic elements of corporate power and influence. By themselves, each can be a standalone product that can seriously increase the effectiveness of your strategic and operational planning processes. Used together, they become an incredibly advantageous planning support tool. Strategic Red Team Consulting19 All Rights Reserved 20. and we all know that understanding your environment is critical to success. Strategic Red Team Consulting 20 All Rights Reserved 21. Disciplined Strategic Planning ServicesUnderstand your Enable knowledge basedDisciplined Testing,strategic competitive decision making through Refinement, Rehearsal &environment!disciplined planning Execution UNIQUE PRODUCT UNIQUE APPROACH UNIQUE PRODUCTINTELLIGENCE PREPARATIONDISCIPLINED STRATEGIC CORPORATE OF YOUR CORPORATE PLANNING SERVICESWARGAMING BATTLEFIELDAND CUSTOMIZEDPRODUCTSRED TEAMING COMPETITIVE BENCHMARKINGSURVEY Strategic Red Team Consulting 21 All Rights Reserved 22. .because everybody knows the military is great at strategy Strategic Red Team Consulting22 All Rights Reserved 23. Strategic Planning SupportOur aim is to enable your knowledge based decision making through the provision of focused strategic analysis and disciplined planning.We concentrate on reinforcement, not re-invention.We provide a full suite of customized Strategic Planning Support and client-oriented capacity building from Mission Analysis through to Execution and After Action Review.We dont advocate anything new here; Operational Art; Mission Analysis; Campaign Design; Campaign Planning; Operational Planning Processes; Command-centric Leadership; et al.Why are we rather old school about this? Simple it works and it has stood the test of both time and battle. They are also proven to be integrated, comprehensive, adaptive, networked and their ultimate purpose is to ensure knowledge-based decision making. Strategic Red Team Consulting 23 All Rights Reserved 24. Strategic Level Decision SupportWith emphasis on:Maintaining Corporate Strategic Watch and Strategic AgilityDetermining Your Strategic Elements of Corporate Power and InfluenceDetermining Your Corporate Critical Intelligence RequirementsStrategic Initiation & Orientating Your Corporate TeamStrategic Mission Analysis, Corporate Centres of Gravity & Critical Factors.Strategic Plan Development, Objectives, Decisive Points, Lines of Operation & Courses of Action / Strategic OptionsDesigning Contingencies, Branch Plans and SequelsStrategic Execution, Management & Refinement Strategic Red Team Consulting 24 All Rights Reserved 25. Strategic Planning SupportSTRATEGIC & OPERATIONAL CAMPAIGN PLANNINGStrategic Design: with emphasis on: Determining Strategic End State and Vision Determining Strategic Objectives Determining Strategic Effects Establishing Mission and Strategic Centres of Gravity Determining Strategically Critical Intelligence Requirements Determining Strategic Organizational Learning Requirements Establishing Decisive Points Establishing Strategic Lines of Operation Establishing Transitional Conditions for Change Formulating Strategic Sequencing Options Formulating Direct and Indirect Approaches Establishing Conditions for Culmination Establishing Strategic TempoRefining your requirements to enable Knowledge-Based Decision Making during execution.Campaign Execution and ConductPost Campaign Strategic Assessment Strategic Red Team Consulting 25 All Rights Reserved 26. Disciplined Strategic Planning ServicesUnderstand your Enable knowledge basedDisciplined Testing,strategic competitive decision making through Refinement, Rehearsal &environment!disciplined planning Execution UNIQUE PRODUCT UNIQUE APPROACH UNIQUE PRODUCTINTELLIGENCE PREPARATIONDISCIPLINED STRATEGIC CORPORATE OF YOUR CORPORATE PLANNING SERVICESWARGAMING BATTLEFIELDAND CUSTOMIZEDPRODUCTSRED TEAMING COMPETITIVE BENCHMARKINGSURVEY Strategic Red Team Consulting 26 All Rights Reserved 27. Disciplined Testing, Refinement, Rehearsal & ExecutionIf you are in an adversarial and competitive business environment, how do you evaluate the various courses of action open to you?How do you know whether your strategy is truly comprehensive, integrated, adaptive and networked?How do you test your plans before you execute them?Who plays the role of your adversary, your competition, or your clients?How is your plan put under stress in order to reduce risk in execution?How is the feedback presented to your executive leadership?What separates a great plan from a self-fulfilling prophecy? Strategic Red Team Consulting27 All Rights Reserved 28. Disciplined Testing, Refinement, Rehearsal & ExecutionAt SRTC, we believe that intelligence, strategy, planning, and execution, are HUMAN ACTIVITIES and the true test of those things can only be accomplished with human beings in the loop. Ideally, the players should be the very people that will have to make critical decisions in the execution of your plan.How did we do it in the military?Simply, we wargamed every course of action before committing to battle and we have customized this discipline for the commercial sector with our entry-level Corporate Wargaming Exercise and our more advanced Strategic Red Teaming Exercise. Strategic Red Team Consulting 28 All Rights Reserved 29. Corporate WargamingOur Corporate Wargames are disciplined, real-time, action- reaction, role-playing workshops that pit your key real-life decision makers and managers (Blue Team) against real-time competitive adversaries (Red Team).This methodology is also an outstanding risk mitigation exercise, a fantastic confidence builder, an exercise of discovery for leadership, a mechanism of voice for your teams, and an instrument of real-time organizational learning for all, thereby improving your ability to compete and win in the marketplace.Corporate Wargaming Exercises are extremely flexible in terms of time, effort and participation. These can be simple one day workshops targeted towards examining a particular course of action, staff construct, or business scenario - to a multi-day event that covers a complete plan or spectrum of events from your competitive business enterprise. You can have a series of one day events (one per competitor) or a multi-day exercise that pits you against your entire competitive environment.In short, we design each Corporate Wargaming Exercise to be uniquely scaled and customized to your strategic decision support needs. Strategic Red Team Consulting 29 All Rights Reserved 30. Corporate Wargaming (Blue Team) The BLUE TEAM represents the client. Blue teamers areselected by the client based on the nature of the problemspace, the scenario being exercised, and nature of thedecisions to be validated. Ideally, we would advise thatyour Blue Team is populated by the real people, leadersand managers that will be responsible and accountable forthe execution of your actual plan. The size of your BLUE TEAM is up to you. However, wewould advise that the members of your Blue Team areconfined to the actual decision makers needed to validatethe execution of your strategy or plan. This is not meant to be a test exercise to put particular individuals under the gun. Rather, it is topromote realism and to ensure your real time leaders and managers are afforded that exerciseof discovery and mechanism of voice during the after-action review. Strategic Red Team Consulting 30 All Rights Reserved 31. Corporate Wargaming (Red Team)The RED TEAM represents your adversaries, your competition, your commercial environment anything that you have determined as a critical vulnerability, opportunity or a possible impact on your plan. As a general rule, but not a hard fast one, Red Teamers should match Blue Teamers on a one for one basis. In essence, for every Blue Team decision maker, there is a Red Teamer providing a degree of realistic competitive action.To keep the costs down, for the Corporate Wargaming option we would recommend that the majority of the Red Team is drawn from the ranks of your own company and supplemented by a few SRTC Red Team mentors to provide guidance and to ensure that the interaction is realistic and learning based.Drawing from your own companys expertise has the advantages of keeping costs down by using your own pool of expertise; utilizing your existing corporate esprit de corps and reducing the perception of being tested by outsiders. Strategic Red Team Consulting31 All Rights Reserved 32. Corporate Wargaming (White Team)The WHITE TEAM Leader is the workshop facilitator and the team (2-3 people) is predominantly comprised of STRC members and the Client Sponsor for the exercise.The White Team designs and customizes the wargame to the clients needs, advises in determining the participants, designs the master events list and wargame products, records results and assists the client in the after-action review.Most importantly, the White Team are the enforcers who ensure that interaction in the wargame is realistic and that the feedback is honest.The White Team also ensures that nobody cheats and it maintains discipline with draconian glee (Red Teams are notorious cheaters.... and all White Teamers are experienced ex-Red Team Leaders so they know all the tricks). Strategic Red Team Consulting 32 All Rights Reserved 33. STRATEGIC RED TEAM EXERCISESOur capstone product is the STRATEGIC RED TEAM EXERCISE and it shares similar objectives with our Corporate Wargaming Exercise.Both are disciplined, real-time, action-reaction, role-playing workshops that pit your real-life Blue Team decision-makers managers against real-time Red Team adversaries.Both are outstanding risk mitigation exercises, fantastic confidence builders, exercises of discovery for leadership, mechanisms of voice for your teams, and instruments of real-time organizational learning for all.The STRATEGIC RED TEAM EXERCISE is also executed in the exact same way as our Corporate Wargaming Exercise , with one small exception......... NONE OF THE RED TEAM PLAYERS ARE DRAWN FROM THE CLIENT. Strategic Red Team Consulting 33 All Rights Reserved 34. STRATEGIC RED TEAM EXERCISESIn this exercise, each Red Teamer is a company outsider that has no personal stake or interest in your company.They are a group of subject matter experts customized to your companys wargaming needs and their mission is to engage your companys plans with full COMPETITIVE ADVERSARIAL INTENT.Red Teamers are not coloured by any internal assumptions about your company, or any prejudices / stereotypes your team may harbour about your real-life competitors. Using only realistic information, analyses and intelligence about your competition, their primary role is to fully defeat your plan through coordinated action designed to SUPPRESS YOUR STRENGTHS and NEUTRALIZE YOUR OPPORTUNITIES.In essence, this is a test of your plan against your worst case competitor or competitive scenario. As an investment by your company, it is an outstanding risk mitigation exercise, dress rehearsal and confidence builder all rolled into one activity. Strategic Red Team Consulting 34 All Rights Reserved 35. In Summary these are our centres of gravity.Understand your Enable knowledge basedDisciplined Testing,strategic competitive decision making through Refinement, Rehearsal &environment!disciplined planning Execution UNIQUE PRODUCT UNIQUE APPROACH UNIQUE PRODUCTINTELLIGENCE PREPARATIONDISCIPLINED STRATEGIC CORPORATE OF YOUR CORPORATE PLANNING SERVICESWARGAMING BATTLEFIELDAND CUSTOMIZEDPRODUCTSRED TEAMING COMPETITIVE BENCHMARKINGSURVEY Strategic Red Team Consulting 35 All Rights Reserved 36. Questions & Discussion (Next well be talking about options for an Alliance Strategy)36 Strategic Red Team Consulting 36 All Rights Reserved