VSCLASSICMARKETING

DIGITAL MARKETING

digitalMiLKeting

VSCLASSICMARKETING

DIGITAL MARKETING

-­‐  10 DIFFERENCES -

UNIFORM, STRUCTURED, CLEAR

advertising campaigns, service hotlines

DISSECTED, SPREAD, UNCLEAR

status updates, ad campaigns,blog articles, community posts, comments, twitter message, etc.

CLASSIC MARKETING

DIGITAL MARKETING

TYPE OF MARKETING1

UNIDIRECTIONAL (ONE TO MANY)

information spread by company (active) consumers only listen (passive)

MULTIDIRECTIONAL (MANY TO MANY)

both company and consumers talk and listen (both active)

CLASSIC MARKETING

DIGITAL MARKETING

DIRECTION OF COMMUNICATION2

LONG-RANGING

ad campaigns are planned both over and for a long period of time

SPONTANEOUS

ad campaigns not planned in detail but reactions to comments and requests

CLASSIC MARKETING

DIGITAL MARKETING

SCHEDULING3

WELL CONSIDERED & REVIEWED

communication only between company and consumer (via email, phone or letter) point of discussion is kept secret

FAST, PUBLIC

reactions to comments are immediate and public, anyone can read and join a discussion

CLASSIC MARKETING

DIGITAL MARKETING

COMMUNICATION WITH CONSUMER4

DURING WORKING HOURS

no direct support beyond regular (8/5) working

PERMANENT (24/7)constant readiness to react to (negative) comments and consumer requests replies expected within max. 24h.

CLASSIC MARKETING

DIGITAL MARKETING

AVAILABILITY5

SPECIFIC

optimized for certain target audience and markets

GENERAL

available for anybody, anywhere (optimized for the public)

CLASSIC MARKETING

DIGITAL MARKETING

SCOPE6

ANALOG

similar successive campaigns, assured legal position

ALTERNATING, INNOVATIVE

changing technical requirements, innovative marketing concepts, legal position unassured

CLASSIC MARKETING

DIGITAL MARKETING

WEALTH OF EXPERIENCE7

CONSUMER PROTECTION

marketing activities supervised mainly by consumer protection and competitors

USERS, PLATFORMS

marketing activities supervised by authority for consumer protection, competitors, platform operators & users

CLASSIC MARKETING

DIGITAL MARKETING

SUPERVISION8

FORMAL, LEGALLY SAFE

strict, marketing languages, ready-made full sentences

GENUINE

no ready-made sentences but personal response and short answers

CLASSIC MARKETING

DIGITAL MARKETING

LANGUAGE9

MARKETING DEPARTMENT

public relations department, external agencies, sales department

NEW MEDIA MARKETING DEPT.

social media department, pr department, every employee and user, management

CLASSIC MARKETING

DIGITAL MARKETING

PEOPLE INVOLVED10

Source : https://www.marketingtechblog.com/class-vs-social-media-marketing/