(C) CBS, ITM, MT, MCHB, MA 1

ASIM

Advanced

Strategic

Information

Management

Host: Attila Marton

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Session 1 Strategy and the BTF View

Session 2 Strategizing as a (IS/IM) Practice

Session 3 Strategizing, IM and virtual interaction

Session 4 Practitioner on IM and Strategy

Session 5 Organizational Learning and Strategy

Session 6 Surprises: Sensemaking, Improvisation

Session 7 Ambidexterity: Exploring & Exploiting

Session 8 IM and Digital Business Strategies: Crowdsourcing

Session 9 IM and Digital Business Strategies: Online

Collaboration

Session 10 IM and Digital Business Strategies: Open Innovation

Session 11 IM and Digital Business Strategies: Big Data

Workshop and Project Clinic Period

ASIM

Course LogicS

trate

giz

ing

Foundations

Adap

tive

Org

ani-

zation

Info

rmation

-dri

ven

Str

ate

gie

s

Overall goal: Identify, analyze and conceptualize the main concepts and the

strategic role of future IM

(C) CBS, ITM, MT, MCHB, MA 3

ASIM

Last episode on ASIM

Digital Business Strategy

SerendipityWe don’t know what we are looking for, so let’s increase our

chances of finding it.

1) Long Tail

Discover the gems out there.

2) Law of Large Numbers

Get as much data as you can from as many people

as possible.

3) Ex-Post Ordering

Figure out what to do with the data afterwards.

HOW?

Crowdsourcing

1) Incentives

2) Trust

(C) CBS, ITM, MT, MCHB, MA 4

ASIM

Today‘s episode on ASIM

Exploration vs. Exploitation - Reloaded

1) Online Collaboration

2) Social Production

3) Case: Wikipedia

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basic principles

Jimmy “Jimbo” Wales (*1966) Lawrence “Larry” Sanger (*1968)

Verifiability

Civility

Neutrality

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The curious case of Wikipedia

More than just “crowdsourcing”

No obvious owners and employees

No monetary compensation

No traditional managerial relationships

Contributors flow in and out freely

Few formal roles, which are generally loose and

self-assigned

Participation is informal and underspecified

Highly innovative and successful in terms of HOW

to produce an encyclopedia

(C) CBS, ITM, MT, MCHB, MA 8ASIM

written project

(C) CBS, ITM, MT, MCHB, MA 9ASIM

written project

concepts and theoriesyou have total freedom as long as you

can justify your choices!

what I recommend:focus on one theme/concept and complement it with concepts

from the other two themes

themes: 1) strategizing foundations (Matthias), 2) adaptive organization

(Mareike), 3) information driven strategies (Attila)

(C) CBS, ITM, MT, MCHB, MA 10ASIM

written project

empirical datayou have total freedom as long as you

can justify your choices!

what I recommend:collect primary data, if you can. If not, secondary data is fine as

well.

(C) CBS, ITM, MT, MCHB, MA 11ASIM

written project

field accessit may be difficult to get access to the “strategizers”

in big companies

don’t get tunnel visioned!!!you can write a beautiful project about

ANY organization

e.g.: restaurant, kindergarten, sports club, MMORPGs,….

(C) CBS, ITM, MT, MCHB, MA 12ASIM

Digital Business Strategy