Class Presentation 05/12/2013
9
Mamma’s Lavandaria Business Model 2.0 Financials Sofia Zubkova Anastasiia Pleshkova Diogo Cardoso Steffen Rilling
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Transcript of Class Presentation 05/12/2013
Mamma’s LavandariaBusiness Model 2.0
Financials
Sofia ZubkovaAnastasiia Pleshkova
Diogo CardosoSteffen Rilling
2
• Fixed Costs• Variable Costs• Detailed Financials• BM 3.0
Agenda
3
Fixed costs
• Leasing rate car• Wages employee
– Transporter and quality control– Marketing / Internet specialist
Leasing Car; 3%
Marketing Specialist;
48%Transport
courier; 48%
Fixed costs first year
4
Variable costs
• Gas• Washing rate from laundries• Marketing (Google Ads, etc.)• Additional Services• Washing/Transport bags
Gas; 2%Marketing; 2% Bags; 0%
outsourced Laundry; 97%
Variable costs first year
5
Detailed Financials
EXCEL FILE
Urban Workers
Non-local Students
Time saving
High quality
Eco-friendly
Overcome boundaries
Own distribution
Application & Website
Telephone
Additional Services (Monograms, Perfume)
Loyalty scheme
Advertisement
Extra Services
Distribution
MarketingPerfume Company
Outsourcing
Distribution
Recycle Bags
Staff Salary
Advertisement
Monitor Service
Premium Service
Distribution System
Distribution Fee
Network of Local Laundries
6
Business Model 2.0
Urban Workers
Non-local Students
Time saving
High quality
Eco-friendly
Overcome boundaries
Own distribution
Application & Website
Telephone
Additional Services (Monograms, Perfume)
Loyalty scheme
Advertisement
Extra Services
Distribution
MarketingPerfume Company
Outsourcing
Distribution
Recycle Bags
Staff Salary
Advertisement
Monitor Service
Premium Service
Distribution System
Distribution Fee
Network of Local Laundries
Business Model 2.0 Elimination
7
Users (+small businesses)
Buyers (local laundries)
Time saving
High quality
Overcome boundaries
Application & Website
LAUNDRIES:Annual meetings
USERS:Loyalty Programmes
Fee from laundries
Monthly subscription
Network
Marketing
Staff Salary
Website/AppMarketing
campaigns
Premium Service
Our network
Advertisement
Network of Local Laundries
Business Model 3.0 Construction
8
Marketing & sales
campaigns
Acquisition
Users (+small businesses)
Buyers (local laundries)
Time saving
High quality
Overcome boundaries
Application & Website
LAUNDRIES:Annual meetings
USERS:Loyalty Programmes
Fee from laundries
Monthly subscription
Network
Marketing
Staff Salary
Website/AppMarketing
campaigns
Premium Service
Our network
Advertisement
Network of Local Laundries
Business Model 3.0
9
Marketing & sales
campaigns
Acquisition
