Cisco TSS PresentationCisco TSS PresentationRich BocchinfusoRich Bocchinfuso

rbocchinfuso@fusionstorm.comrbocchinfuso@fusionstorm.com

Technology/Consulting/Managed SolutionsTechnology/Consulting/Managed Solutions

• Education– Computer Science, BS

• California University of PA

– Management Information Systems, MS• Bellevue Univeristy

• Employment Background– Software developer

– Director of UNIX Engineering for a fortune 50 company

– Director of Engineering

– Chief Technology Officer

• Certifications– EMC IE and TA Certifications

– VMware Certified Professional

– SNIA Certified Professional

– Linux Professional Institute Certification

– Other random accreditations and certifications

BiographyBiographyRich Bocchinfuso – Regional Engineering Director Rich Bocchinfuso – Regional Engineering Director

• Noteworthy– Recognize NSTEP TechXplore mentor– Published author– Avid blogger

• Experience and Expertise• 14 years in technology• 11+ years in the NYC market• Most of career spent in the storage

industry in enterprise and mid-market customers

• Deep understanding of storage architectures and associated technologies

• Comprehensive IT Solution Provider– Best-of-Breed Technology Products and Solutions

– Networks, VoIP, Security, Servers, Storage, SANs, Database, Middleware

– Full lifecycle “360 Services” – Professional and Managed Services

• Privately held, founded in 1995• 350+ total employees with 150+ in engineering/technical roles• Jeskell subsidiary -- #1 IBM federal channel partner• FusionStorm offices in 21 U.S. cities and growing• U.S. and global on-site service delivery in 120+ countries through

partnering• Industry Recognition

– VAR Business – VAR of the Year 2006/07

– VAR Business 500, Fastest Growing ... last 4 years

• Founding Member MSP Alliance, first fully-accredited MSP

FusionStorm OverviewFusionStorm Overview

PresencePresence

San Francisco - HQ

San Jose (2)

Sacramento*

Irvine

Las Vegas*

Chicago

Cincinnati

San Diego

Tampa

D.C.

Boston

New York

New Jersey

Los Angeles

DataCenter

* Enterprise Data Center locations

St. Louis DataCenter

Phoenix

Seattle

Dallas

On-site service coverage with SLAs in all U.S. Cities and in 120+ countries globally through partnering relationshipsOn-site service coverage with SLAs in all U.S. Cities and

in 120+ countries globally through partnering relationships

Albuquerque

• Cisco National Gold Partner

– Voice, Wireless, Security and Data Center Specializations

– Cisco Powered Managed Services certified

• IBM, Premier Direct Partner (Series z, x, i, p, software)

• HP, Gold Partner

• Sun Microsystems, National Executive Partner

• EMC Signature Velocity Partner, ASN

• Hitachi Data Systems, Platinum True North Platinum Partner

• VMware, Enterprise VIP & VAC Authorized Partner

• Microsoft Gold Partner with 5 Specializations

• Symantec Platinum Partner

• Oracle Certified Advantage Partner

• Red Hat Advanced Business Partner

• Nimsoft MSP/Reseller Partner

PartnershipsPartnerships

FusionStorm “360 degrees of service”FusionStorm “360 degrees of service”

Support Support Contract Contract ServicesServices

Company CertificationsCompany Certifications

• FusionStorm holds the highest level of national partnerships with hundreds of engineering certifications

– Cisco, Gold Partner & Unified Communication, Wireless, Security, Storage ATP

– Sun Microsystems, Executive Partner, Sun Manager, Storage Elite– EMC, Select Velocity Partner, ASN– EMC Advisory Council Member– VMware, Enterprise Premier, VIP & VAC Authorized Partner– VMware Advisory Council Member– IBM, Advanced Partner, xSeries to zSeries mainframes– Symantec (VERITAS), Platinum Partner– Oracle, Certified Advantage Partner– BEA Partner– Microsoft, Gold Partner– Red Hat Advanced Business Partner

DC / Security Success StoriesDC / Security Success Stories

• PDL - $3.5 Mil– New Campus 6500 end to end– WAAS, ACE, FSWM, ONS & MDS

• SVB - $1.2 Mil– 6500 with ACE, IDSM and FWMS– Multi-context Service Provider

• Facebook - $1.5 Mil per DC x 5– Displaced Force 10 – Focus on replacing Juniper and F5

• Jump Trading - $1.5 Mil– Displaced Force 10 and Juniper– 6500, FWSM, ONS and Infiniband

• Frank Crystal Corp.– Multi-Site WAAS Deployment– Custom application required for WAAS

deployment– Unique Value Prop

• ANSI– Cisco 3750Gs, ASA, IDS/IPS, WAAS– Complete data center refresh– End-to-End Infrastructure and Services

• Sterling Publishing– One Cisco 6509– Eight Cisco 3750Gs

• Standard Charter– Replaced McData with Cisco MDS 9134s

• Kimco Realty– 30 WAAS NMEs (30/60 Site WAAS

deployment)– Looking to upgrade selected sites

to Cisco WAVE– Cisco MDS 9216– Long term trusted advisor relationship

with ~ 5 million in revenue

• No delineation between pre- and post-sale engineering– 10 engineers dedicated on the Island of Manhattan– High customer touch and deep expertise in focus areas– All engineers do post-sale implementation work (including

myself)– Most engineers also do pre-sale engineering as well– Model is highly focused on team success

• Customers benefit from the same engineering team holding their hand from cradle to grave.– Engineers are focused on practical architectures and the ability

to deliver not marketecture– Results are low frequency of post-sale implementation issues

and a high level of customer satisfaction• Expert (aka Production Support) Services

– Ensures that the euphoria our customers experience during the implementation phase can be sustained post implementation

FusionStorm NYC Unique Value PropositionFusionStorm NYC Unique Value Proposition

• Production data center located in New York City– ~ 200 Physical Servers in production with an existing EMC CX500 storage

infrastructure– McData SAN infrastructure– Aging Cisco Cat 4000 infrastructure– Aging server infrastructure– Limited strategy around disaster recovery

• 6 Remote sites– San Francisco, Phoenix, Chicago, Houston, Miami and Washington D.C.

• Miami location is a ~ 100 user call center– Remote sites connected to core location via T-1. Plans to upgrade to

MPLS• Key initiatives

– Data Center relocation from customer premise to colo in New Jersey• Corporate users ~ 200 will remain in NYC but the data center will be located in New

Jersey– Disaster Recovery Planning and testing

Customer Case StudyCustomer Case Study

• Gather empirical data from existing infrastructure– CX500 configuration and performance data– Application performance data– Details about remote locations

• Applications, user profile, infrastructure, etc…

– Collect system inventory and perform virtualization assessment

– Network details• Switching, routing, firewalls, IDS/IPS, etc…

– Determine colo cost• Access the value of Virtualizing prior to the migration the colo

• Leveraging what we know about the environment begin to design a phased approach to the next generation data center.

Initial StepsInitial Steps

• High Level Solution Design– Virtualize server infrastructure

• Dramatic reduction in cost in the colo and simplifies the migration to the colo– Move customer from consolidated Fibre Channel based storage solution

to IP based storage solution• Customer I/O profile indicates that iSCSI is the proper solution• When the customer purchased the CX500 3 years ago Fibre Channel was the only choice

today an IP based storage solution provides simplicity and better economics– Shift dollars allocated for Fibre Channel hardware to a network upgrade.

In this specific case six 3750Gs, and ASA, IPS/IDS and MARS.– Implement VMware VDI in the colo with thin clients in Miami to support

call center workers• Dramatic reduction in support and hardware cost and increased security in for the Miami

location– Implement WAAS between remote locations and colo data center

• Reduce overall bandwidth requirements• Address apprehension to remove file servers from remote offices• Accelerate Web applications• Accelerate Virtual Desktop Delivery

– Leverage FusionStorm’s managed services and Data Centers for disaster recovery

– Expert Services for post implementation support

Solution DesignSolution Design

Solution DesignSolution Design

• Infrastructure Procurement– Procure next Generation hardware infrastructure

• Servers, Storage and Networking

• Phase 1: Implement Next Generation infrastructure in the existing data center– Implement new switch infrastructure in existing data center– Virtualize physical machines– Migrate data from the existing CX500 to iSCSI storage solutions

• Phase 2: Data center relocation– Move Next Gen infrastructure to colo data center– Cut-over production from existing NYC data center to colo data center

• Phase 3: WAAS deployment and File Server consolidation– Deploy WAAS to all remote locations– Migrate File Server data from remote location to newly deployed IP based storage solution

• Phase 4: VDI rollout– Replace Miami call center users desktop with thin clients

• Phase 5: Disaster Recovery– Classify application and define RPO/RTO– Procure additional hardware for DR location– Implement and test the DR strategy– Document and deliver Disaster Recovery Run Book

Customer ExperienceCustomer Experience

• Phases completed to Date– Phase 1: Implement Next Generation infrastructure in the existing data center

• FusionStorm implemented new servers, storage and networking production data center• Virtualized the environment

– Phase 2: Data center relocation• FusionStorm relocated the new infrastructure to the colo• Leverage PlateSpin to perform incremental synchronization of hosts and application in the

production data center to new infrastructure in the colo• Cut-over from current production data center to the colo with nearly zero downtime

– Phase 3: WAAS deployment and File Server consolidation• WAAS deployed at all remote sites

• Customer Benefits– Reduced overall physical infrastructure footprint provided a dramatic reduction in TCO– Seamless data center relocation– New virtual infrastructure provides the foundation for an executable disaster recovery

plan– Improved end user experience for remote users and reduced bandwidth cosumption

Cisco and FusionStorm Data Center 3.0 AlignmentCisco and FusionStorm Data Center 3.0 Alignment

Consolidation Virtualization Automation Utility Market

Location Freedom

HWFreedom

ProvisioningFreedom

Business ProcessFreedom

Data Center NetworkingData Center Networking

Unified FabricUnified Fabric

Unified ComputingUnified Computing

Enterprise-Class CloudsEnterprise-Class Clouds

Inter-CloudInter-Cloud

VirtualizationCompute

Network

Data Center 3.0 Portfolio Data Center 3.0 Portfolio

Storage Network

MDS 9000

Storage

SAN

ASA

VPN

E-mail Security

Security

ACE

WAAS

Application Delivery

Network ServicesServer Access Network

Servers

N5000CBS3100 C49xx

DC LAN GbE/10GbE

C6500

N7000

N7000

N5000

N7000Unified Fabric

V V VVV V VV

N1000

VirtualizationPlatform

ComputePlatform

NetworkPlatform

Data Center Management Data Center Network Manager– Topology Visualization and Provisioning

ANM– Advanced L4-7 Services Module Management

Data Center Services and Leading Practices

Cisco Services and Support Cisco Data Center Assurance Program

Post Implementation SupportPost Implementation Support

The Expert Services VisionThe Expert Services VisionT

otal

Cus

tom

er E

xper

ienc

e

Time

Design

Deliver

Implement

Post Implementation -Production Phase

Lack of Expertise

Aging Infrastructure

Declining Technological Value

Negative Business Impact

FusionStorm Expert ServicesEvent

Consulting Services

Increased Incident Frequency

Increasing Service Cost

Ch

asmDocument

Cisco TACCisco TAC

• Severity 1 (S1) – An existing network is down or there is a critical impact to your business operations. You and Cisco will commit all necessary resources around the clock to resolve the situation.

• Severity 2 (S2) – Operation of an existing network is severely degraded, or significant aspects of your business operations are negatively affected by inadequate performance of Cisco products. You and Cisco will commit full-time resources during normal business hours to resolve the situation.

• Severity 3 (S3) – Operational performance of the network is impaired while most business operations remain functional. You and Cisco will commit resources during normal business hours to restore service to satisfactory levels.

• Severity 4 (S4) – You require information or assistance with Cisco product capabilities, installation, or configuration. There is little or no effect on your business operations.

Severity of Cisco Service RequestsSeverity of Cisco Service Requests

• The fastest way to create S3 and S4 service requests and submit them to the Cisco Technical Assistance Center (TAC) is to use the online TAC Service Request Tool (tools.cisco.com/ServiceRequestTool/create/).

• After you describe your situation, the TAC Service Request Tool recommends resources for an immediate solution. If your issue is not resolved via these automatic solutions, your service request will be assigned to a Cisco TAC engineer.

• For S1 or S2 service requests — if your production network is down or severely degraded — or if you do not have Internet access, contact the Cisco TAC via telephone. Cisco TAC engineers are assigned immediately to S1 and S2 service requests to help keep your business operations running smoothly.

• To submit a service request via telephone, use the following number:– USA / Canada: 1 800 553 2447

Submitting a Cisco Service RequestsSubmitting a Cisco Service Requests

• If you feel that progress on your service request or the quality of service is not satisfactory, Cisco encourages you to escalate your request to the appropriate level of Cisco management. You can do this by asking for the TAC Duty Manager.

• The TAC Duty Manager will take ownership of the problem and provide you with updates.

• The Cisco TAC Duty Manager can be contacted using the telephone numbers at: http://www.cisco.com/techsupport/contacts.

Escalating a Cisco TAC RequestEscalating a Cisco TAC Request

• Steps to SuccessProvides a step-by-step customer engagement model and associated resources that enable us to sell, deliver, and support Cisco advanced technology business solutions.

• PRH - Partner Help LinePartner Helpline gives partners access to technical product information, including assistance with network design and product selection. Partners can ask questions, open cases, and search through a vast library of information—quickly and easily. This partner resource improves the presale process, by giving partners access to the answers they need to help them deliver the right solution for each customer’s unique requirements. – Great Knowledge Base! 1-800-GO-CISCO

• SCC – Service Contract CenterQuery support coverage on gear

Ancillary Support ToolsAncillary Support Tools

Cisco WAAS DemoCisco WAAS Demo

• Demo Topology• Acceleration Demonstration

– FTP– HTTP– CIFS

The DemoThe Demo

* Note: Simulated WAN is a T1 (1.54 mb/s or ~ 150 KB/s) w/ 120 ms or roundtrip latency and 0.01% packet loss.

Demo TopologyDemo Topology

ProSafe 24 Port 10/100 Smart Sw itch w ith 2 Gigabit Ports

Link/ACT

100M

PoE

PoE

100M

Link/ACT

1 3 5 7 9 11 13 15 17 19 21 23

2 4 6 8 10 12 14 16 18 20 22 24Reset

25 26

Green=1000M

Link/ACT

Yellow=100M

AutoUplink

FactoryDefaults

SFPLink

2625

SFPLink

13 15 17 19 21 23

14 16 18 20 22 242 4 6 8 10 12

1 3 5 7 9 11POE Ports

MODEL FS726TP

Max PoE

PWR

CORE Location

WAAS-Edge

EDGE Location

Inline Cisco WAAS Implementation – 2 simulated networks using VLANs and WAN Emulation

WAAS-CM

Slot1

Slot2

WAN Inline Port

Slot1

Slot2

Slot1

Slot2

WAN Inline Port

LAN Inline Port Mgt IP

192.168.3.20

Client (192.168.3.200)

WAAS-Core

CoreVLAN

EdgeVLAN

LAN Inline Port

Mgt IP192.168.2.10

Server (192.168.2.100)

Network Nightmare WAN Simulator.

Configured to act as 2 routers connected via

T1 with 100ms round-trip delay.

GW1: 192.168.2.1 GW2: 192.168.3.1

Mgt IP192.168.2.11

192.168.100.251 192.168.200.251

192.168.100.6 192.168.200.6

192.168.100.5

Server: 192.168.100.51 Client : 192.168.200.51

Network NightmareNetwork Nightmare

FTPFTPAcceleration disabled

Acceleration enabled

Cached

Acceleration enabled

Cached

HTTPHTTP

Acceleration disabled

Acceleration eanbled

Second transfer from cache

Third transfer from cache

CIFSCIFS

No Acceleration Accelerated

Thank You! Questions?Thank You! Questions?