Cisco live local edition carolinas-cmx

CiscoLive! Local Edition: Carolinas Connected Mobile Experience (CMX)

Derrick Williams (derrwill) BN-US Commercial Select South Area Unified Access Consultant Systems Engineer (CSE)

Gary Marsh (gamarsh) BN-US Commercial Territory South Area

Unified Access Consultant Systems Engineer (CSE)

David Caughey (dcaughey) BN-US Enterprise South Area

Unified Access Consultant Systems Engineer (CSE)

© 2014 Cisco and/or its affiliates. All rights reserved. BRKEWN-2015 Cisco Public

CMX: Two Implementations for Customer Choice

Cisco Enterprise (managed on-premise) CMX license + MSE + wireless LAN controller + APs

For customers who: •  Optimize for flexibility and control •  Prefer an on-premise solution •  Are invested in Cisco Enterprise wireless

Cisco Meraki (cloud managed) CMX included with Meraki cloud license + APs

For customers who: •  Optimize for ease of management •  Prefer a cloud-managed solution •  Are invested in Cisco Meraki wireless


Cisco Connected Mobile Experience (CMX)

CONNECT

GUEST PRESENCE

DETECT

Seamless, secure Wi-Fi on-boarding Mobile device detected Local services

GUEST EXPERIENCE

Cisco Connected Mobile Experience

GUEST ACCESS

ENGAGE


This session will cover:

CONNECT

Analytics

DETECT

Login with Social Network User Account Dwell Times, Crowding,

Paths Advertisements, Interaction,

Way Finding,

GUEST EXPERIENCE GUEST ACCESS

ENGAGE



CMX Services

CONNECT DETECT

Guest Access Guest Presence Guest Experience


ENGAGE

CMX Tools: API, SDK

CMX Analytics

CMX Connect CMX Engage

CMX Facebook

CMX Tools: API, SDK

CMX Analytics

CMX Tools: API, SDK

CMX Analytics


How CMX Works

AN

ALY

TIC

S D

ATA

Controller MSE

Analytics UI

LOCATION DATA

DEVICE-BASED DISCOVERY •  Device Engage

APPLICATION DATA

Mobile Application Server (3rd Party ISV)

Depending on Application Layer

Access Points


CMX Components

CONNECTED MOBILE EXPERIENCES

CMX Analytics Location Analytics + URL Analytics

CMX Connect Consumer facing Visitor Management in MSE (Rel 7.6)

CMX Facebook Joint solution for Guest WiFi (Rel 8.0)

CMX Tools API, SDK, Sample App


What Do We Have Today?

General Location By Zone

Occasional Location Updates Based on Probes

First, let’s analyze the location capabilities we have today.

We can offer zone-based location to tell which area of the mall you are in

with a respectable degree of accuracy.

This location is based on occasional Wi-Fi probe updates from the client,

which will update the blue dot every 30 to 45 seconds depending on device.

Indoor Positioning


Location Based Services Architecture §  Wi-Fi AP measures and reports RSSI

(Receive Signal Strength Indicator) to WLC (ie 5-300 seconds depending on endpoint)

§  WLC (unified/Flexconnect) aggregates and periodically reports them to MSE via NMSP (ie 2 seconds, configurable)

§  MSE applies advanced positioning algorithms (ie API real time, Analytics every 15 mins)

•  Determine location (RF algorithm/modeling) •  Location notifications (to outside app. Server) •  Statistical processing for CMX Analytics •  Displaying all devices on a map in Cisco Prime

Cloud-‐based applica/on

(SOAP/XML/REST)

NMSP

Mobility Services Engine (MSE) w/ Loca/on Analy/cs

Wireless LAN Controller unified or FlexConnect

Wi-‐Fi Access Point (AP)

Wi-‐Fi Access Point (AP)

Wi-‐Fi Client Wi-‐Fi Client

Cisco Prime Infrastructure

Intra/ Internet

LAN or WAN

SOAP/ XML/REST


General Architecture Considerations Co-located (AP, WLC & MSE in the same LAN)

Partly Distributed (AP on LAN, WLC & MSE remote)

Fully Distributed (AP & WLC in the same LAN & MSE remote)

Location application In-house E.g. corporate HQ Server Cloud based app. server Cloud based app. server

MSE MSE+WLC per site E.g. campus MSE+WLC per DC E.g. retail HQ MSE per DC E.g. Regional HQ

WLC MSE+WLC per site E.g. unified WLC MSE+WLC per DC E.g. Flexconnect WLC Unified WLC per site E.g. property/venue

Bandwidth considerations

Insignificant (links >=100Mbps vs. LBS traffic <1Mbps)

Significant (MSE & app server link ~ T-1 vs. 5Mbps for 100K client for northbound API)

More Significant (MSE & App server link + WLC & MSE link ~T-1 vs. 1.5Mbps for 10K client for NMSP traffic)

TPS considerations Over 1000 TPS for 100K client per campus/venue Over 1000 TPS for 100K client per venue Over 1000 TPS for 100K client per venue

Cloud-‐based loca/on applica/on

MSE per data center (e.g. Regional HQ)

Unified WLC per site (e.g. property/event)

Internet (e.g. T-‐1)

WAN/ Intranet (e.g. T-‐1)

GigE LAN

Cloud-‐based loca/on applica/on

MSE+WLC per data center (e.g. Retail HQ)

e.g. FlexConnect WLC

Internet (e.g. T-‐1)

WAN/LAN

GigE LAN

In-‐house/IT loca/on applica/on (e.g. corporate HQ)

e.g. Unified WLC

Intranet (e.g. OC-‐1)

GigE LAN

GigE LAN

MSE+WLC per site (e.g. Campus) Flexible MSE

deployment op2ons


WiFi Based Location Calculation Basics A WIFI device seen by one AP could be located on anywhere in this circle

When a device is seen by two AP then location must be in this line

When a device is seen by four AP then location must be at this point.

Accuracy highest when a device is seen by at least 4 Access points


Location Readiness

A point on floor map is location-ready if: §  min. of 4 AP’s are deployed §  min. of 3 AP’s are within ~20m

(-75 dBm) §  At least 1 AP placed in each of

at least 3 surrounding quadrants

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~20m ~20m

~20m


AP Placement Examples

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Poor AP placement and coverage for loca/on – linear AP placement

Proper AP placement and coverage for loca/on – staggered AP placement with perimeter coverage


RF planning for Location Based Services Use case Event Action Presence user enters building/store send welcome

message form Mobile Concierge

Proximity user is close to a department in store

send advertisement

Asset-tracking devices/tags has moved outside area

alert loss prevention

Mobility/path tracking

Subject movements CMX Analytics updates

Zoned (Geo Fenced)

Un-zoned

Network location supports these applications based on expected accuracy and how often location is available.


AP Placement

§  Proper placement and density of access points is critical in achieving the quoted location tracking performance –  Original design may have been based on coverage model –  Evolving needs may require a different AP-deployment model

§  Access Point Density recommendations –  Use smaller, overlapping cells (lower data rates disabled) –  For wireless data only deployments: 10% AP cell overlap –  For wireless data + voice deployments: 20% cell overlap –  AP density [Cell radius/area] 28ft/2500sqft – 40ft/5000sqft

§  Antennas should be oriented horizontally (vs. vertically) §  Antenna diversity should be enabled (ClientLink not relevant for location)

MSE Installation


Floorplan

§  Import Floorplan and scale appropriate §  Position APs and select correct antenna pattern § Coverage Areas - Zones

–  Zones are representing different areas. –  e.g. in a shopping mall this could be the food court, event areas etc. –  Zones will be used in CMX Analytics and in CMX Browser Engage.

§  Location Regions –  Use this to help the system to improve accuracy –  Create inclusion region at the outer walls of the building –  Create exclusion region around areas where no clients are expected –  Shelves and Racks –  Maintenance Rooms –  Create Rails along corridors


Map Editor

§  This is where you draw your Areas, Regions, Rails etc.


AP MAP Placement


Prime Infrastructure: Configure MSE


Synchronize Network Design (Floors)


Synchronize Network Design


Synchronize Controllers

§ Check NMSP Status


Enable Services from Prime

§ MSE with CAS and CMX Analytics Enabled


Services Mix

§ Services on the Same MSE •  Context Aware Services and CMX Analytics can be run on the same MSE. •  wIPS should be run on a separate MSE without any additional services. •  Mobile Concierge Service client device dependencies/mobile App Enablement •  CMX Browser Engage is comprised of two components ---

•  The CMX Dashboard which resides on an MSE and is used to manage CMX campaigns. •  The HTTP Proxy component which can reside on either an MSE (for central switched

environment) or an ISR router running a UCS-E module (for Flex deployments).

•  The CMX Dashboard component should be run on a separate MSE (if using the 3355, low end, or standard vMSE) or on an MSE with other services (if using a high end MSE) . For best performance it is recommended to host CMX dashboard on a separate MSE. If using the MSE proxy, the MSE should be either a low end vMSE, standard vMSE or 3355. The High end vMSE cannot be used for the MSE proxy.


Check if clients show up in the maps

Detect – CMX Analytics


Cisco Connected Mobile Experiences (CMX)

CONNECT

GUEST PRESENCE

DETECT


GUEST EXPERIENCE

LOCATION ANALYTICS

GUEST ACCESS

ENGAGE


Use Cases

WiFi Stats: Associated vs Non-associated devices

Peak times in the venue? New or repeat customers? Which area did people spend time at?

Most frequently used paths in the venue


CMX Analytics Topology

NMSP over SSL

Cisco Prime Infrastructure

Management Station (Client Browser)

Wireless Clients

SOAP/XML Analytics UI (Client Browser)

Analytics Engine


Analytics Configuration

§  Enable CMX Analytics Service on MSE


Analytics Configuration

§  Enable History Logging for Client Stations


Analytics UI

§  Login to http://MSE-IP:8080/ui § Username / PW as selected in the initial configuration of MSE (connection

user) § Or create new user on MSE

§  Preferred browser: Google Chrome

§  Verify your browser is suitable at http://get.webgl.org/ –  If this is successful, you should see a WebGL rotating cube –  If the support is not there, it may be possible to update your video driver


CMX Analytics Dashboard


Analytics – Typical Locations: Device Count


Analytics – Typical Locations: Dwell Time


Click on a Cluster Point for Details

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Analytics - Heatmap

39


Real Path Configuration

§ Click configuration §  Select Building and Floor §  Add Points § Connect with one or two

directional lines §  To connect floors use the

“floor connector”


Analytics: Most Popular Paths

41


Realistic Path Display


Reports: Daily Visitors


Reports: Detected vs. Connected Devices

44

Connect - Cisco CMX Facebook


Cisco Connected Mobile Experiences (CMX)

CONNECT

GUEST PRESENCE

DETECT


GUEST EXPERIENCE

LOCATION ANALYTICS

GUEST ACCESS

ENGAGE


CMX Guest Methods

Guest Method CMX Visitor Connect CMX Visitor Connect / Facebook Wifi

WLC Based with and without ISE

MSE Image 7.6 8.0 N/A – Uses WLC image only

Authentication Oauth with Social

Credentials (ie FB, G+, Linkedin)

Oauth with Social Credentials (ie FB, G+, Linkedin, Or Native FB)

Guest Users in ISE or via PI / Cisco Lobby

Ambassador

Info to authenticator Credentials only Credentials only (OAuth) or

Credentials and Packet Counts

UserID/Password

Disconnect None

New NSMP message for force deauthentication

controlled by FB policy or config (on WLC 8.0)

Configurable in PI or ISE

Requirements Standard MSE Standard MSE Standard WLC + ISE

Usage Limiting Policy None Time based for FB and

Usage Quota Limiting for Social vs non Social usage

Yes


CMX Connect – Location Specific Guest Access

TERMS AND CONDITIONS; REGISTRATION

SIMPLIFIED SOCIAL LOGIN

CUSTOM LANDING PAGE/VIDEO


CMX Visitor Connect – Welcome Page

Welcome to the Starlight Hotel and Resort

Guest ID

Property

By using the Starlight Hotel and Resort free Wi-Fi High Speed Internet Service (“Starlight Free WiFi"), you agree to be bound by the following terms and conditions (“Starlight Terms of Service"), which are a binding agreement between you and the resort. You represent that you are of legal age to agree and be bound by this agreement. Conditions include:

San Francisco

Customizable logos, header and footer, registration fields, and terms and

conditions


CMX Visitor Connect – Landing Experience Can direct users to landing page,

advertisements or videos once they

“connect”


Cisco Facebook Joint Solution for Guest Wifi

§  Facebook Wifi and Facebook Insights –  Facebook presents a login screen customized to local business –  Handles sign-in/sign-up and Check-in –  Provides new generation of customer analytics by combining Wi-Fi analytics from

Cisco network with social analytics from FB

§ Cisco CMX Facebook –  Intercepts user’s traffic and redirects the users to Facebook login. –  After successful Facebook sign-in & check-in, connector redirects the user to Retailer’s

Facebook page –  Interfaces with Facebook check-in process via URL redirection and Facebook specific

protocol


CMX Facebook - User Experience


Guest Demographic Visibility

Installation and Management


Facebook Wi-Fi Authentication

§  Login to Facebook in order to complete the Gateway Registration

Retailer’s Facebook page administrator’s account info


Facebook Wi-Fi Configuration

§  Select: –  “local business Page” –  Bypass Mode –  Session Length –  Optional: Terms of Service


Summary

§ CMX for Facebook –  Guests seamlessly receive free internet access, businesses increase brand exposure

and gain social analytics § CMX for Facebook very well received in Retail and Hospitality. § Cisco CMX is the only solution that can integrate – Onsite, Online, and Social

Analytics

CMX App Engage


iPhone App Store / Android Market

1) User Downloads Mobile App

3) App exchanges info with Server

2) User installs app and accepts notification

App Server

Mobile Concierge: Native App – How it Works


1) User walks into a store

MSE Notifies customer

App Server

2) MSE learns the MAC and location of the device

3) Server gets the MAC and Location info from MSE: a.  Looks up the database b.  Verifies that the user has registered

DB

4) Cust App Server pushes notification

via 3G/4G

MSE

If guest Wi-Fi is available then mobile

automatically connects to guest WLAN

App Server



5) User accepts notification & store app

is automatically launched

DB MSE

6) MSE tracks location & pushes it to the App server

7) Sales Associate armed with customer’s purchasing history engages the customer


App Server


Cisco + Phunware Location-Enabled App Solution Fully integrated with the Cisco Connected Mobile Experience (CMX) platform and built upon the Phunware

Mobile as a Service (MaaS) platform, this solution creates an immersive, on-site mobile experience for iOS and Android smart phones and tablets.

phunware.com/venue


Cisco CMX Partner Ecosystem

Cisco and Ecosystem Partners Apps and Services

Guest Access

Location-Enabled

Apps

Onsite/ Online

Analytics … Social

Analytics Marketing

Tools Browser-

Based Services

Ads And Offers

Device Based

Services


Recommended CMX Journey

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Provide location-specific

onboarding experience

(custom or Facebook)

4. Custom

Onboarding

2. App Engage

1. Onsite Visibility

and Control

Increased Customer Experience & Satisfaction

3. App Engage

2. Onsite

Analytics

Clean Air, understand device

visibility

Understand customer dwell

times, top zones, time spent in venue

Based on customer trends, develop app

to address business

requirements


MSE Licensing Promotion

§  Base Location license (FREE during Promo) –  Provides advanced spectrum capability, with the ability to detect presence, track and trace rogue

devices, interferers, Wi-Fi clients, and RFID tags. The Base Location license also enables customers and partners to use standard MSE APIs. For a list of partners, please see the Cisco Developer Network Mobility Services API page.

§  CMX license (33% Discount during Promo) –  The CMX License provides Base Location capabilities plus CMX capabilities, including: –  CMX Analytics, a user-friendly location analytics platform to view and analyze how, where, and when

visitors move through a venue. –  CMX Connect for a seamless, customizable, and location-aware captive portal to onboard guest

users to Wi-Fi. –  CMX for Facebook Wi-Fi, helping guests seamlessly connect to Wi-Fi and use the Internet.

Enterprises or merchants gain social demographic data via Facebook Insights.

License Discount till July 2014


MSE Licensing Promotion B

AS

E L

OC

ATIO

N

LIC

EN

SE

L-AD-LS-1AP $195 $195 PRO-L-AD-LS-1AP $120 $120

L-AD-LS-100AP $16,995 $170 PRO-L-AD-LS-100AP $11,000 $110

L-AD-LS-1000AP $149,995 $150 PRO-L-AD-LS-1000AP $100,000 $100

CM

X

LIC

EN

SE

•  Advanced Spectrum / CleanAir Capabilities •  RTLS—Locate Wi-Fi clients, rogues, tags •  API—Integration with 3rd party apps •  SDK

BASE LOCATION LICENSE

•  CMX Analytics •  CMX Connect and Engage •  CMX Facebook Wi-Fi

CMX LICENSE

*: All CAS (”KC”) SKUs are eligible for the Promo and fully discounted Note: There is no promotion being offered for WIPS at this time

SKU Regular List Price Regular Price Per AP Promo SKU* Promotion

List Price Promotion

Price Per AP

L-LS-1AP $95 $95 PRO-L-LS-1AP 0 0

L-LS-100AP $8,495 $85 PRO-L-LS-100AP 0 0

L-LS-1000AP $74,995 $75 PRO-L-LS-1000AP 0 0

•  Upgrade SKU (L-UPG-LS-1AP) non orderable •  Activation License (L-MSE-7.0-K9) still required for every vMSE

•  MSE 3355 = $21,995 •  vMSE Activation License = $4,995

Cisco live local edition carolinas-cmx

Technology

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