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For many independent software vendors (ISVs), the move to the cloud model is a given. IDC forecasts software-as-a-service (SaaS) revenue will grow five times faster than traditional packaged software through 2014, and 65 percent of new products coming from established ISVs in 2014 will be delivered as SaaS.1

Simply put, your growth opportunities are in the cloud. Your customers are ready for cloud-based services. And if you don’t offer cloud-based services, your competitors will. The question is how to take full advantage of the cloud model for accelerating the growth of your customer base and enhancing your cloud offerings.

The answer is to partner with Cisco. Cloud computing is a network-centric model, and Cisco is the world’s leading networking company. Cisco also has a comprehensive cloud strategy and offers a comprehensive cloud infrastructure, including the fastest growing-server line with Cisco Unified Computing System™ (Cisco UCS®) product family. In addition, Cisco brings further innovation with the Cisco® InterCloud hybrid cloud offerings. In short, Cisco is uniquely capable of combining the infrastructure, expertise, support services, and connections to help you maximize your opportunities in the cloud.

Independent Software Vendors: Run Better in the Cloud with Cisco Whether you’re moving to the cloud, migrating from public cloud to private cloud, or enhancing your cloud services, Cisco is your indispensable ally.

1Source: http://www.businesswire.com/news/home/20100726005135/en/SaaS-Revenue-Grow-Times-Faster-Traditional-Packaged

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Your Connection to a Wealth of Cloud ResourcesCisco understands and helps enable a world of many clouds—connecting people and organizations within, between, and beyond the clouds to the end user. As an ISV partner, you can use Cisco’s experience to help you evaluate and assess your existing cloud strategy. Based on this assessment, we can help you to:

• Work directly with Cisco to build your own private cloud, hosted in either your own data center or through a cloud managed service provider.

• Work with a Cisco-approved cloud builder to build your own private cloud, from which you directly deliver SaaS to your end customers.

• Partner with a Cisco approved cloud provider to host your application on their Cisco Powered Cloud Infrastructure-as-a-Service (IaaS) to deliver SaaS to your end customers.

In addition, you can take advantage of Cisco InterCloud solutions to work within a Cisco hybrid cloud environment or build a hybrid cloud to deliver your application through a combination of both private and public clouds.

Cisco: A Comprehensive Approach to Cloud ServicesCisco and its ecosystem of technology partners have the breadth of experience and product or service offerings to help ISVs address the challenges of moving to and running in the cloud. Whether you’re building and running on your own private cloud, adopting a public cloud, or deploying a hybrid cloud, Cisco and our partners can help you take the next step efficiently and cost-effectively.

Build a Private Cloud with CiscoBuild private cloud solutions when you want to own, manage, and oversee certain cloud solutions in-house or have legal and regulatory concerns. In fact, many ISVs that run their Software-as-a-Service on Cisco infrastructure through private clouds experience improved TCO due to increased operational efficiencies such as ease of provisioning and ease of management.

To learn more, please read, “Why Independent Software Vendors (ISVs) Are Deploying Software-as-a-Service (SaaS) on Cisco Infrastructure.”  

Build a Cloud with a Cisco Cloud Builder PartnerCisco Cloud Builder Partners build and sell Cisco centric cloud solutions to end customers and cloud providers. These Cloud Builder Partners possess a breadth of competencies across compute, networking, security, storage, virtualization, and cloud management, enabling them to produce end-to-end Cisco validated cloud infrastructure solutions, such as Vblock, FlexPod and VSPEX.

To find a Cloud Builder Partner, please visit the Cloud and Managed Services Marketplace.

Demand Side

Consumer

Enterprise

Government

Supply Side

Cloud Provider

Cloud Provider

Cloud Provider

Cloud Supply-Demand Ecosystem

Hybrid

Private Public

Healthcare

Government

Retail Media

Dynamic, Efficient Agility

Accelerated Deployment

Security Assured Experience

New Revenue Streams

Figure 1. The World of Many Clouds

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Adopt an Enterprise-Class Cloud with a Cloud Provider PartnerCisco Cloud Provider Partners own and operate their own Cisco based data centers, network operations centers (NOCs), and assets to offer Cisco Powered Cloud Services to multiple end customers, including ISVs. They offer enterprise-class clouds instead of consumer-class public clouds.

The services offered by these partners have been certified against industry-leading design and operations best practices. The cloud providers’ services are based on Cisco Unified Data Center and Cisco validated reference architectures. These architectures offer enterprises and ISVs exceptional application performance, reliability, and security for your public cloud needs.

In summary, Cisco Powered Cloud Services provide:

• Infrastructure that is built on best-of-breed Cisco validated reference architectures.

• Documented cloud management, quality-of-service, security, and reliability frameworks.

• Certification by independent third-party auditors.

• Allowance for better performance and higher service-level agreements (SLAs).

• Backing by Cisco 24-hour, technical support services.

You can find Cloud Provider Partners at the Cloud and Managed Services Marketplace.

“Cisco Powered Services” and “Master Cloud Builder” DesignationsCloud Provider Partners can be identified by their use of the Cisco Powered logo (see Figure 2), which indicates that the cloud or managed service has met or exceeded the highest Cisco user experience standards, as reviewed and validated by a third-party audit. Partners may hold the Cisco Powered Services designation for any of the cloud or managed services.

In addition, the exclusive Cisco Master Cloud Builder Specialization recognizes channel partners who have proven capabilities to build and deploy cloud-ready, integrated infrastructures based on Cisco solutions and partner cloud offerings across storage, virtualization, cloud management and virtual desktop, making them an approved Cisco Cloud Builder Partner.

For ISVs, these designations can greatly simplify the process of identifying and doing business with top-tier partners whose offerings can accelerate your cloud and SaaS-based business strategy.

Figure 2. Cisco Powered and Master Cloud Builder Logos

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Become a Cloud ProviderFor those ISVs that would like to become a Cisco Cloud Provider and offer your own public cloud services, the Cisco Cloud and Managed Services Program can assist you in making the journey. For more information, visit here.

Take Advantage of the Cisco InterCloud SolutionMany ISVs are outgrowing the private cloud offerings you’re currently using and are weighing the option of moving to hybrid clouds as a more cost-efficient, scalable alternative. The Cisco InterCloud solution is a software-based hybrid cloud architecture that gives ISVs the flexibility to optimize between private cloud and provider-based cloud solutions to match your specific workload types—from sustained workloads where control and compliance are critical, to elastic workloads that require quick ramp-up in infrastructure capacity. With InterCloud, ISVs can take advantage of:

• Connectivity – The ability to create a single, easily scalable extended fabric.

• Security – Consistent controls and protections with data center extension to the public cloud.

• Mobility across hypervisors and bare metal – Easy mobility of virtual machines without hypervisor lock-in or dependency.

• Workload mobility across heterogeneous infrastructure – Support for hybrid cloud deployments without modification of the data center or cloud infrastructure.

• Self-service end-user workflows – Easy, policy-driven self-service for end users while allowing IT to govern the placement of workloads.

Learn more information about the Cisco InterCloud Solution.

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Cisco Cloud PlatformWhether you build a cloud, adopt a cloud, or deploy a hybrid cloud, you’ll be able to take advantage of the Cisco cloud platform.

The cloud platform combines compute, network, and storage resources within the data center, connects clouds, and delivers a high-quality cloud experience to the end user. It combines solutions with industry-leading ecosystem partners to offer integrated services, including collaboration, security, IaaS, and video delivery. The solutions are pre-tested for private, public, and hybrid cloud use. Cisco data center and cloud solutions combine these key elements:

• Unified Data Center, which brings together network, compute, storage, management, and security resources in a unified platform that provides the core infrastructure for cloud computing. The United Data Center is based on three pillars of Cisco innovation: Cisco Unified Fabric, Unified Computing, and Unified Management.

• Cloud Intelligent Network, the Cisco end-to-end, open network architecture. The Cloud Intelligent Network adds service intelligence to Cisco platforms and coordinates this intelligence through open programmability and manageability layers, making cloud delivery much more visible, optimized, secure, available, and scalable than it has ever been before.

• Cloud Applications and Services, which allow organizations to give users what they need to do business—when, where, and how they need it. With flexible deployment models that complement on-premise and hybrid options, Cisco cloud applications and services include hosted applications and the tools service providers and others need to host applications.

Learn more information on the Cisco Cloud Platform.

Cisco Services for Cloud Strategy,

Management and Operations

End-to-End Infrastructure

Unified Platform

Collaboration

Security

Network Operations

On Premise

Managed

Hybrid

DRaaS

DaaS

Contact Center-aaS

HCS

TPaaS

Virtual Private Clouds & IaaS

Provide SaaS Services in Selected Categories

Enable Cloud Providers to Deliver Differentiated Cloud Services

Enable Enterprises to Build Private Clouds

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vicesories

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Figure 3. Cisco Cloud Portfolio

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Cisco Cloud Partner MarketplaceCisco can also deliver the expert help you need to accelerate the adoption of a cloud model based on your current environment and business goals. The Cisco Cloud Partner Marketplace offers services to address how cloud adoption promotes changes in your business application portfolio, data centers, and enterprise network infrastructure, to assist you in building your own private cloud, or to introduce you to an appropriate Cloud Builder or Cloud Provider Partner.

Together, these elements help ISVs realize all of the benefits of cloud: improved agility, better economics, enhanced security, and a dynamic experience.

Learn more about the Cisco Cloud Partner Marketplace.

Turn Your Network into a Strategic Asset for Cloud ServicesCloud computing is the most network-centric computing model to date. Because of this, the network plays a key role in the delivery and performance of cloud-based services.

Cisco leadership in network technology and infrastructure makes Cisco an important ally in your quest to transform the cloud network into a strategic asset. Many, if not most, of your customers rely on Cisco products for their internal IT service delivery; in fact more than 87 percent of Fortune 500 companies use Cisco products to power their networks—and Cisco has more than 100,000 customers worldwide. By taking advantage of Cisco networking expertise, products, services, and initiatives, your company can begin engineering its solutions to run over a network and integrate easily into a Cisco environment. And Cisco can help you use the network as a strategic source of differentiation.

Enabling the World of Many CloudsIn summary, Cisco is an indispensable ally for your cloud and SaaS efforts. Cisco has:

Experience – Cisco experience in the world of many clouds means we have the right people, processes, technologies, and partners to help you deploy the cloud model best suited for your workload and business. This means we can help you build your own cloud, adopt a public cloud, or deploy a hybrid cloud.

Enterprise-class infrastructure – The Cisco infrastructure provided in the Cisco cloud platform helps to ensure that you will be able to optimize on performance, availability, and security, while not compromising on cost.

Support – The Cisco Cloud and Management Services Program, along with offerings and connections through other Cisco partners, can help ensure you have the right support to optimize your cloud strategy and execution.

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Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R)

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does

not imply a partnership relationship between Cisco and any other company. (1110R)

Americas HeadquartersCisco Systems, Inc.San Jose, CA

Asia Pacific HeadquartersCisco Systems (USA) Pte. Ltd.Singapore

Europe HeadquartersCisco Systems International BV Amsterdam, The Netherlands

Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices.

Additional Resources for ISVsCisco offers a wide range of services supporting your move to cloud and SaaS business models.

• Services for Cloud Strategy, Management, and Operations helps you assess and plan your move to the cloud to deliver SaaS.

• InterCloud Consulting Assessment for ISVs looking to deliver bursting or disaster recovery capabilities.

• SolveDirect for ISVs who have built their SaaS cloud on Cisco and need to optimize their support capability.

• Private Cloud Benefits Calculator to quantify the TCO of moving your internal applications to a Cisco on-premises infrastructure.

Get Started TodayWhether you’re taking your first steps toward the cloud, re-evaluating your existing cloud strategy, or enhancing your cloud-based services, it pays to add Cisco to your team. Let’s connect. Start today by contacting Cisco to schedule a Cloud Strategy Assessment, and get additional details about the Cisco cloud strategy.