Building the Intercloud

The Internet of Everything is changing Everything

Building the Intercloud

Enrico Mercadante,

Cloud and Technical Operation Leader Cisco EMEAR South

Cisco Confidential 3 ©2014 Cisco and/or its affiliates. All rights reserved.

Agenda

From many Clouds to the Intercloud

Cisco Confidential 3 © 2014 Cisco and/or its affiliates. All rights reserved.

Building Blocks of the Intercloud

The Raise of Hybrid, Agile IT

Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

New Breed of

Apps Mobility/Video Cloud Internet of Things

Big Data and

Analytics

TECHNOLOGY TRANSITIONS

INCREASING BUSINESS DEMANDS

IT between new business demands and rapid technology shifts

Growth and Productivity

Security and Regulatory Compliance

Globalization User

Experience and Expectations

New Business Models

EVOLVING ROLE FOR IT


Big-Data and Real-Time Analytics


Cloud promises business benefits such as lower IT costs, faster access to information & increased sales

Source: 2013 IDC Services Group Survey: U.S. Professional Services Opportunities Related to Cloud Services, Doc #239862, March 2013, 2013 Cloud

Professional Services Survey, N = 421, IDC

0% 10% 20% 30% 40% 50% 60%

Improved application testing

Access to latest functionality

Less reliance (dependency) on IT staff

Increased sales/revenue

Improved customer satisfaction

Standardization/automation of processes/systems

Introduce new products/services faster

Increased flexibility in app. Dev.

Operational savings (beyond IT)

Better/faster access to data/information

Lower IT costs


The Shifting focus of IT spend Cloud spend to become a significant element of IT by 2017

•

•

6%

12%

0%

2%

4%

6%

8%

10%

12%

14%

0

20

40

60

80

100

CY 12 CY 13 CY 14 CY 15 CY 16 CY 17

Cloud Spend % of IT Spend

US$B EMEA-R Cloud Services+Infrastructure Forecast ($B)


Cloud DC Traffic

8


Workloads in Private/Public Cloud DCs

9


Journey to IT Delivered as a Service

Automate Service

Delivery

Virtualize the

Environment

Standardize

Operations

Increased IT Operational Excellence (Agility, Efficiency and Simplicity)

Increased Cloud Readiness (Physical - Virtual - Cloud)

Consolidate

Assets

SaaS/IaaS (not Integrated)

IaaS/PaaS/SaaS (IT Integrated)


Customer Decisions in the Move to Cloud

Technology Based

OR

Services Based

1 IT Org Design

Services

Based?

Buy? Enterprise

Class?

2 Risk

Build

OR

Buy

3 Cloud Provider

Best Effort

OR

Enterprise Class

Value Add Cost Time to Deploy Risk Profile Experience

KEY DECISION CRITERIA


The CIO’s Challenge

5-10X Cloud services typically purchased without

IT involvement (Cisco) Vis

ibili

ty

50% Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)

Ris

k

90% Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)

Bu

dg

et


Transition from Private to Hybrid Clouds

Private

Hosted/ Managed

Companies

Cloud Providers

Public (Low Cost)

Hybrid (Control)

Partner Clouds (High Value)

Cloud Options

SaaS

Cloud Infrastructure

In 2014 the Hybrid Cloud

Integration

Expenditures will be

3% of Total IT Budget

and 24% of the Cloud

Budget

Technology Business

Research, Inc.


Cisco Powered The Cloud Standard…From The Leader In Networking

Assured Performance End-to-end secure, reliable

operations

Third-party audited solutions

Documented cloud scalability

Continuous Innovation Reputation for leading technology transitions

Commitment to open standards

Highest percentage of R&D investment-to-

revenue

Faster Time to Value Proven Cisco validated architectures

Solutions to connect providers and

consumers

Lifecycle of professional services

Cisco Powered Cloud Services

Infrastructure as a Service (IaaS)

Hosted Collaboration Solution (HCS)

Hosted Collaboration Solution for Contact Center

(HCS for CC)

TelePresence as a Service (TPaaS)

Desktop as a Service (DaaS)

Disaster Recovery as a Service (DRaaS)

Cloud Cell Architecture for SAP Hana (SAP

HANA)

Foundation for Software as a Service (FnSaaS)

Security as a Service (HSS)

Application Experience as a Service (AXaaS)

BYOD as a Service (BYODaaS)


Speed Scale

Security Innovation

PACE OF CHANGE2

New Cloud Rules Emerging


Cisco Intercloud Strategy

HCS

Microsoft Suite aaS

DRaaS

PaaS

IaaS

Enterprise Private Clouds

Public Clouds

Partner Clouds Cloud Services

and Applications

APIs

Portal

APIs

APIs

Meraki

Security

Analytics

vDesktop aaS

WebEx

HANA aaS

IOE aaS

Collaboration and Video

Big Data and Analytics Native Cloud

Applications

Enterprise Workloads

Intercloud Fabric


An interesting analogy...

World of Isolated Clouds

(2000s)

Each Cloud is custom

built with no consistent APIs

Intercloud

The Intercloud

Web-scale Architecture | API Driven Automation | Open, Secure, Hybrid

Connected for application

acceleration with Open APIs

The Intercloud

Intercloud

Internet Islands of Isolated PC LAN

Networks (1990s)

Multiple LANs using

multitude of protocols

The Internet

Connected using Industry

Standard IP protocol

The Internet

IP Based | Open Standards


ENTERPRISE DC / PRIVATE CLOUD

End User and IT Admin Portals

Fabric Extender Network,

Compute, and Storage

vSphere

Hyper-V*

Openstack/KVM*

CloudStack/Xen*

Intercloud Fabric

for Business

EC2 APIs

Azure APIs

Intercloud

Fabric for

Providers

PROVIDER CLOUDS

Intercloud Ecosystem

Cisco Intercloud Fabric provides workload portability across hypervisors for private and provider clouds

* Available in subsequent releases

Others..


Intercloud Fabric Enabling Dev/ Test Use Case Online Gaming Company Needs Faster Access to Resources to Test New Games

DC/Private Cloud

Provider Cloud A

Provider Cloud B

On Demand

Dev/Test

Environments

Promote to

Production in

Private Cloud

• Choice of Cloud Provider Based on SLAs

• Workload Portability to and from Cloud

• Policy Based Workload Placement

Need Dev/ Test

Environment in

Public Cloud

Choose

Alternate Cloud

for Production


Capacity

DC/Private Cloud

• Elastic Capacity

• Secure and Policy Driven

• No data migration necessary

Provider Cloud Seamless Hybrid Cloud

Need More Capacity to

Support Marketing Campaign

Select Workload

Create Workload

in Cloud Size to Match

Demand

Intercloud Fabric Enabling Capacity Augmentation Marketing Company Needs Resources to Run Time Sensitive Web Campaign


Addressing Speed and TCO: Cloud Application PODS

Provider Enterprise

System CTR

HyperV

VCloud Director

VSphere

OpenStack

KVM

UCS-D Cisco/CIAC

Any Hypervisor

Customer Choice

No Hypervisor

Cisco ONE Platform

Traditional Enterprise Apps

Microsoft Applications

Media Services

• SAP

• Oracle

• JD Edwards

• Sharepoint

• Exchange

• SQL

• SAP HANA

• Hadoop

• Database

• Security, FW

• Mobility, EPC

• L2,L3, L4-7

• Collaboration

• Video

• Cloud DVR

• Content

Delivery

Cloud Services

Typical Value Workloads

Open Management Ecosystem

Library of Application Profiles

Best in Class Infrastructure

Web Scale Network Services

Bare Metal Applications


And delivers Tangible Benefits for Business Applications

With ACI Without ACI

New Application New Application

IT administrators App

requirements

Simpler

There is no shared architectural model.

Shared model for policy automation.

Faster

Efficient

IT admins work in silos.

Days

IT admins work at the application level.

Hours


Application Centric Infrastructure (ACI) drives consistent policy across all cloud deployment models

Private Managed Hosted Public

Workload portability with choice, consistency, control and compliance


• Public cloud experience for developers

• Application focus for administrators

• Private cloud that “just works” with SaaS-like experience

• Shift the conversation from the infrastructure to what you do with it (build

amazing applications)

Metacloud


Hybrid Cloud

Community Cloud

Public Cloud

Virtual Private Cloud

Cisco Certified Partner

Public Cloud

Hosted Private Cloud

PRIVATE CLOUD

Imp

lem

en

tatio

n a

nd

Op

tim

iza

tio

n S

erv

ice

s

Application Centric Infrastructure Intercloud

Fabric

Integrated Infrastructure

Cloud Enablement Platform

TCO

Risk

Agility

Data and Application Platforms


Vision: Single Management Pane for Hybrid Cloud

SaaS Cloud On-prem

Cisco Cloud Services Self-Service Portal Catalog of Services for IaaS, PaaS, and SaaS Management Console Cisco Cloud Services Catalog


Cisco’s Intercloud Ecosystem Partner Roles

Enterprise Private Clouds

Public Clouds

Partner Clouds Cloud Services and

Applications

Cloud Builder

Private Clouds

Intercloud Alliance Partner

(CCS)

Cisco Partner Technology Partner

Aggregator

Consultant (Influencer)

Cisco

Channel Partner

Reseller

Application /SaaS

Partner

Developer

Intercloud Provider


Network-

centric

partner

ecosystem

Application

centric policy

control

VM

portability

Data

virtualization

Cisco’s Intercloud Differentiated Principles

Building the Intercloud

Building the Intercloud

Technology

Transcript of Building the Intercloud