Ciprnc14 talk drew benvie battenhall - june 2014
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Transcript of Ciprnc14 talk drew benvie battenhall - june 2014
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Digital disruption and the future PR agency #CIPRNC14
Drew Benvie, Battenhall - @drewb @battenhall
B LONDON
BATTENHALL
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Changing face of PR
twitter.com/battenhall
fb.com/battenhall
battenhall.net
Drew Benvie, Battenhall
• A journey of PR through social
• What’s happening now to the media
• Changing skills
• The ups and the downs
• What’s next?
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Blogs forming... 2003
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Web 2.0 and virtual worlds 2005
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Listening... 2006
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Social... 2006
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Tweeting 2007
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Now…
• Social media is mainstream, affecting messaging, consumption and the media agenda
• Rapid rise of video and photo sharing
• Mobile and tablet consumption growing faster than anything before
• Difference in global audiences
Source: Domo, May 2014
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Now… • Social dominates consumer attention with
old media lagging
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Now… • Social moves markets
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Now… • Reputational threats move at the speed of
social
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Now…
• The impact of social media has hit the board room, and businesses are re-organising themselves in response
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Changing agency
The story of Battenhall
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A new kind of team
A new kind of agency and team member
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Different ways of working
Trying to change how we work in PR
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New kind of change
Everything is global
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New kind of change
Multimedia, design and build
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New kind of change
PR = Customer Care
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New kind of change
Digital insights driving product innovation
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New kind of change
Investment in data and insights
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• Living services, apps that work around you
• The visual web drives social growth
• Mining the troves of new social data
• Co-creation and sharing
• Private messaging growth: phone number = social graph
What’s coming next
Future trends and reacting to them
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THANK YOU
@drewb battenhall.net
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B LONDON
BATTENHALL