Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation
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Transcript of Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation
B LONDON
BATTENHALL
State of the Digital PR Nation SAScon, January 2014
Drew Benvie, Battenhall - @drewb @battenhall
B LONDON
BATTENHALL
The changing face of PR & comms
Mainstreaming of social media has impacted every part of communica:ons
State of na:on
Rapid growth of new niches
Media today and digital ubiquity
Social driving digital consump:on
Source: Experian Hitwise
Mainstream media reinven:ng itself
Hacker culture
The real social business agenda
The distracted consumer
The story of BaBenhall
The future of PR – depth in digital
The future agency – depth in digital
The future of talent
The globalisa:on of your brand
The emergence of discipline
The clash of cultures
The clash of cultures
Data: new toolkits and power tools
Four emerging forces: what’s next
Wearable tech
Data Messaging
Image sharing
1. Wearable tech: a perfect storm
Health tech & sensors
Mainstreaming of social
Mobile & life logging
1. Wearable tech: a perfect storm
2. The rise and rise of photo sharing
Photos the atomic unit of the social web
3. Messaging reinven:ng social
4. Social data driving smarter business
4. Social data driving smarter business
• 88% of the FTSE 100 tweet
• 27 have verified accounts
• 5 have over 100,000 followers • Top 5 uses of social media by FTSE 100
companies:
1. Community management 2. Customer service 3. Corporate comms 4. Investor rela:ons 5. Recruitment
BaBenhall.net/Zse100
4. Social data driving smarter business
• 12% of the FTSE 100 aren’t on TwiBer
• 8 of the live accounts have never tweeted
• 6 have under 100 followers
• 19 have not tweeted for over a month
• 61 are not verified
BaBenhall.net/Zse100
THANK YOU
@drewb battenhall.net
B LONDON
BATTENHALL