Cipr luke and leon preso
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Transcript of Cipr luke and leon preso
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SHARETHISSOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDONSUPPORTED BY
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SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Social Media Monitoring in Action
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SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Luke Brynley-Jones Founder, Our Social Times
& Leon Chaddock
Managing Director, Sentiment Metrics
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Size isn’t everything
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Velocity matters
#GBBO6025 Tweets per minute during the live final
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Influence trumps volume
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Influence requires context
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Presentation is everything
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Barclays PingItVolume of Social Mentions
# of mentions
Days
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Topic Cloud
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Sentiment
Positive
Negative
Neutral
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Negative Mentions
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Negative Mentions
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Barclays Respond
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Sentiment
Positive
Negative
Neutral
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Positive Mentions
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Kettle Chips –Volume of Social Mentions
Mentions
Days
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Sentiment
Positive
Negative
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Kettle Chips - RTs
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RTs
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Free Account?
If you would like to try the latest version of Sentiment Metrics - which
launches today - for free, please get in touch.
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SOCIAL MEDIA CONFERENCE, 1 NOVEMBER, LONDON
Thank you!
Luke Brynley-Jones Founder, Our Social Times [email protected]
@lbrynleyjones &
Leon Chaddock Managing Director, Sentiment [email protected]
@leonchaddock