CIPR Conference - Morning Workshops
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Transcript of CIPR Conference - Morning Workshops
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
YOUR CAREER IN YOUR HANDS
COMMA PARTNERS WORKSHOP – 25 SEPTEMBER 2013
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
• Definitions
• A good day
• Your options
• Working environments
• Competencies
• Considerations
• Questions
AGENDA
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
DEFINITIONS WHAT IS A CAREER?
Career describes an individual’s journey through learning, work and other aspects of life
OPPORTUNITY
•Can you shape it?
•How can you prepare yourself for the future?
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
A GOOD DAY Think of a work day you really enjoyed..(2/3 minutes)
Why did it feel good?
Think about difference between good day itself and what you are good at?
How often do you have days like that?
Do you want them all to be like that or different?
..Now let’s think about your role
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
OPTIONS
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
:
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
Gravitas
Consulting & coaching
Innovation and creativity
Leader in design and adoption of vision and standards
Business focus
Cross functional experience
Measurement, research, analysis
Channel development
Stakeholder management, influencing
Professional development
Craft especially writing, design
Working with suppliers
Relationships & networks
Planning ability, making things happen
Channel in-puts, management
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
SUMMARY Your job – do you like it, or have you outgrown it?
What is the right role now, and later?
What competencies have you got, what is missing?
Are you seeking feedback regularly?
Do you need a buddy, a mentor, a coach?
Consider other factors for future: culture, commute, training, reward
Ask yourself about your family plans and how you will work
Are you networking enough, at all?
Are you reading and keeping in touch with the industry?
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
FINAL THOUGHTS You can influence your career direction
You can and should prepare - luck is what happens when preparation meets opportunity
No one way forward - vertical and horizontal moves are common
Roles vary enormously - no generic professional qualification
A moving feast – client-side, consultancy and interim
This is on-going - define and re-define as you grow professionally
Be proactive, be brave – your career, your choice
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
QUESTIONS
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
CUT THROUGH COMMUNICATION/
CLIFF ETTRIDGE PAUL D’WIT
THE TEAM MAKING SURE WHAT MATTERS GETS HEARD
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
GET FIRED!
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
CREATE POSITIVE DISRUPTION
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
LOOK FOR THE SIMPLE HUMAN TRUTH
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
IT’S NOT YOUR MESSAGE
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
TIME TO “WALK THE LINE”
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
EYES DOWN FOR A FULL HOUSE
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
THANK YOU. IDEAS BELIEVED. IDEAS DELIVERED.
Contact us: +44 (0) 207 842 3073/ [email protected] [email protected]
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
Contact us: +44 (0) 20 7842 3000 [email protected] 30 Park Street London, SE1 9EQ www.theteam.co.uk
©The Team Brand Communication Consultants Limited 2013. All rights reserved. The Team Brand Communication Consultants Limited is a limited liability company registered in England and Wales with registered number 01381015. Registered Office: 1st Floor, 30 Park Street, London, SE1 9EQ Please recycle responsibly
Ideas believed. Ideas delivered. THANK YOU.
IDEAS BELIEVED.
IDEAS DELIVERED.
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CHARTERED INSTITUTE OF PUBLIC RELATIONS
CUT THROUGH COMMUNICATION
Questions
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Creating communications that
engage:
A Seven Step Checklist
Jamie Pert, Senior Internal Communications
Consultant
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About Newsweaver
Over 400 blue chip and
FTSE 100 organisations in
96 countries use
Newsweaver to help them
inform, engage and inspire
employees
We work with:
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About Newsweaver
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Step one: Set Objectives
Seven
Step
Checklist
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Step one: Set Objectives
What is the business need?
How can communication help to accomplish it?
What do we need to communicate?
What action do we want people to take as a result?
What will success look like?
How will we measure success?
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Step two: Analyse your
Audience
Seven
Step
Checklist
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Step two: Analyse your Audience
Who do we need to communicate with?
Where are they based?
What languages do they speak?
What devices do they use?
Can they all access the same tools?
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Different time zones and languages
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What devices do they use?
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Newsweaver Audience Device Type
Breakdown
Last 90 Days Last 30 Days
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Communicating with Remote Workers
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Step three: Choose your
channels
Seven
Step
Checklist
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Step three: Choose your channels
Source: Melcrum Benchmarking
Data for Communicators 2011
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Example: Combining video, email and intranet
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Make it easy to move between channels
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Step four: Craft your
communication
Seven
Step
Checklist
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Crafting your communications
• What is your
objective?
• Who do you need to
communicate with?
• What channels will
you use to
communicate?
• Modify your message
to match each
channel
• Front-load content for
online
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Think beyond the written word
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Step five: Encourage
Engagement
Seven
Step
Checklist
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Audience Segmentation – Cut out the clutter
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Audience Segmentation – Cut out the clutter
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Use a traffic light system for signalling
importance
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Use comments to start conversations
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Step six: Measure your
impact
Seven
Step
Checklist
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Off the shelf tools…
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Include social activity
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Provide regular opportunities for feedback
Survey
Feedback
Survey
s Polls
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Benchmarking statistics
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Step seven: Share your
results
Seven
Step
Checklist
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Share metrics with your organisation
Share reports with
stakeholders
Present results to those
leading the change
programme
Demonstrate business
benefits and reinforce
the value of Internal
Communications
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Craft your communication
7
Set objectives
Insight & measurement
Share your results
Use a mix of channels
Analyse your audience
Get engagement
1
3
4
5
6
1 1
7
2
Seven
Step
Checklist
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QUESTIO
NS?
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THANK
YOU