CIOs Must Enable Business Agility via Modern Data Management in the Age of the Customer (session 1)
Transcript of CIOs Must Enable Business Agility via Modern Data Management in the Age of the Customer (session 1)
© 2015 Denodo
Craig LeClaireVP, Principal Analyst
Megan BurnsVP, Principal Analyst
Cory MunchbachAnalyst
Holger Kisker, Ph.D.VP and Research Director
Session 1CIO’s Must Enable Business Agility via Modern Data Management in the Age of the Customer
Session 2 Understanding the Customer Experience Ecosystem to Succeed in the Age of the Customer
Session 3 Build a Contextual Marketing Engine and Fuel it with Data
Session 4 Business Agility Must Be Based on a New Flexible and Agile Data Approach
Data Virtualization for Business Intelligence andBusiness Agility in the Age of the Customer
Four sessions providing insights and best practices for the Age of the Customer
WEBINAR SERIES featuring FORRESTER RESEARCH
© 2015 Denodo
Data Virtualization for Business Intelligence and Business Agility in the Age of the Customer
Suresh Chandrasekaran
Senior VP, Denodo
© 2015 Denodo
CIO’s Must Enable Business Agility via Modern Data Management in the Age of the Customer
Craig Le Clair
Vice President,
Principal Analyst
SESSION 1
CIOs Must Enable Business Agility via Modern
Data Management in the Age of the Customer
Craig Le Clair
Vice President, Principal Analyst
© 2014 Forrester Research, Inc. Reproduction Prohibited
© 2014 Forrester Research, Inc. Reproduction Prohibited
Something is wrong when there is 70%
Fortune 1000 turnover within the last decade
*Built to Change Edward Lawler, Christopher Wiley
65%
30%
35% 70%
1973 - 1983 2003-2013
New companies
on F1000 in
decade New companies
on F1000 in
decade
Digital Disruption Is The New Strategic Risk
See the October 27, 2011, “The Disruptor’s Handbook” report.
© 2014 Forrester Research, Inc. Reproduction Prohibited
© 2014 Forrester Research, Inc. Reproduction Prohibited
Business Agility Is The Result Of A Firm’s Awareness And Execution
Across Ten Dimensions
Business Agility Is The Antidote
Craig Le ClairVP and Principal Analyst
Serving EA professionals
Enterprises Need To Be Agile In Two Ways -Awareness and Execution
Awareness
Execution
Paralyzed Formidable
Clueless Dangerous
© 2014 Forrester Research, Inc. Reproduction Prohibited
Business Agility Requires Excellence In Ten Dimensions That Cover The Entire Enterprise
© 2014 Forrester Research, Inc. Reproduction Prohibited
Awareness and Execution scores lag for most companies…
PA
I
SI
DP
CI
PA
BI
IE
SC
SI
KD
CM
DP
CI
MR
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A Traditional Customer Data Management Platform
March 2013 “The Future Of Customer Data Management”
© 2014 Forrester Research, Inc. Reproduction Prohibited
© 2014 Forrester Research, Inc. Reproduction Prohibited
See the October 2013 Forrester Report “Business Agility Drives Higher Performance “
But those that do well – perform better
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Information And Data Management Is A Strong Driver For Forrester’s Awareness And Execution Indicators
© 2014 Forrester Research, Inc. Reproduction Prohibited
Agility Requires Multidimensional View Of The Customer - Big Data, Predictive Analytics, In-memory Technologies, And Data Virtualization
March 2013 “The Future Of Customer Data Management”
Market responsiveness is a dangerous dimension for many - but not top performing CPG
› Clorox Co. bleach and germ-killing wipes, mine chatter
about the flu on Twitter
› Procter & Gamble - Puffs tissues, keep track of flu search
trends on Google
› High awareness: Find out when
people are getting sick
› High execution: Shift marketing
resources rapidly to target
© 2014 Forrester Research, Inc. Reproduction Prohibited
See the March 26, 2013, “Selecting Tools That Enable Agility” report.
Analytics providing real-time insights is not connecting with the business
BI
› High Awareness – Strong investment in skills and
technology
› Low Execution –Analytics not exploited by the
business
© 2014 Forrester Research, Inc. Reproduction Prohibited
But in some cases it’s connecting – big time - even oil tankers can be agile
© 2014 Forrester Research, Inc. Reproduction Prohibited
© 2014 Forrester Research, Inc. Reproduction Prohibited
What CIOs Can Do
› Think Beyond Process Dimensions.
› Organization Dimensions – Particularly Digital Psychology And Knowledge Dissemination Need Your Help
› Market Dimensions - A Top Priority Of Your CMO — And They Should Be Yours Too.
› Modern Data Management And Data Virtualization Should Be A Focus For Business Agility
© 2015 Denodo
Agility = Awareness + Execution
10 Dimensions – Process, Org, Market – All Infused by Data
Market dimensions show biggest gaps in age of customer
Need for Modern Customer Information Platform
Organization & Process Dimensions
Fast data access; Information-as-a-service; Agile integration
Organize canonical business entities used across dimensions
Single View of Customer; Data distribution across channels
Structured & unstructured; Internal & external; Real-time; Self-Service; Less replicated; Virtual
Unified data abstraction layer democratizes access to single source of truth across and beyond organization boundaries
Forrester Take Aways Denodo Enablers
Business Agility – How Denodo drives it
© 2015 Denodo
LEADING HIGH-TECH MANUFACTURER
Agile Reporting & BI
Single View across 100s of facets of customer, supplier
Sales & marketing analytics hub
Deliver information as RESTful Data Services through Data Virtualization layer
“Data Virtualization is a Game Changer for Our Data.”– Enterprise Architect
VALUE DRIVER GOAL ACTUAL
Time to Develop 50% 90%
Time to Deploy 50% 90%
TTM 60% 90%
Time to Engage 75% 75%
Performance 50% 60%
Impact Analysis 50% 90%
Enterprise
Architectural
Alignment
Security, data
classification
High
Business Agility – Customer Example
© 2015 Denodo
Megan BurnsVP, Principal Analyst
Session 2 Understanding the Customer Experience Ecosystem to Succeed in the Age of the Customer
Thank you!
NEXT SESSION
Data Virtualization for Business Intelligence andBusiness Agility in the Age of the Customer
Four sessions providing insights and best practices for the Age of the Customer
WEBINAR SERIES featuring FORRESTER RESEARCH