CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

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CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper

Transcript of CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

Page 1: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

C H R I S T O P H C . C E M P E R

ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD.

Christoph C. Cemper

Page 2: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

AboutChristoph C. Cemper

SEO

Founder of

LinkResearchTools

Creator of Link Detox

@linkdetox @cemper @lnkresearchtool

Page 3: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

NICE TO BE HERE

@linkdetox @cemper @lnkresearchtool

Page 4: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

Link Building through the time

@linkdetox @cemper @lnkresearchtool

Page 5: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

WHATS GOOGLE PENGUIN?

Page 6: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Drop in traffic

Page 7: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

GOOGLE PENALTIES ARE HAPPENING

The question is WHEN…

And WHO gets hit.

@linkdetox @cemper @lnkresearchtool

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@linkdetox @cemper @lnkresearchtool

Drop in visibility

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@linkdetox @cemper @lnkresearchtool

How Penguin PROBLEMS look like?

Page 10: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

HOW will Google tell me?

@linkdetox @cemper @lnkresearchtool

Page 11: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

THE GOOGLE PENGUIN LINK TASTE

Unnatural Links Low quality links Over optimized anchor text (money keys) Bad Neighborhood

Natural links On topic links Natural anchor text

Penguin hates Penguin likes

This is unacceptable

@linkdetox @cemper @lnkresearchtool

Page 12: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Unnatural Links vs. Natural Links

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WHAT TOAVOID?

Page 14: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Bad Link Building strategies

Buy Links Free Directories Forum/Blog Spamming Link Swaps Guest blogging Syndication (widgets, themes, infographics)

Page 15: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Patterns to watch out

Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks Article Directory Links Spammy forums Location problems

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WHAT SHOULD WE DO?

Page 17: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

Earn your links with content!

Lists Infographics Research reports and case studies Extra materials Social promotion

@linkdetox @cemper @lnkresearchtool

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Things you can do today!

Ask for backlinks Reach out to the press Join associations Get reviews Give testimonials Offer internships Attend offline events Organize contests Support local sponsorship

@linkdetox @cemper @lnkresearchtool

Page 19: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

Advanced link building tips

Link juice recovery Competitors strongest links with low risk Convert mentions into backlinks Link Opportunity Simulation Disavow file review KEEP LEARNING!

AUTOMATE YOUR EFFORTS!

@linkdetox @cemper @lnkresearchtool

Page 20: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

HOW TO AUTOMATE?HINT: It‘s not about link spamming with XRUMER + Scrapebox

Page 21: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

Using these „great“ tools?

Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“

EXCEL

GMAIL with some „cool“ plug-ins to save you time

@linkdetox @cemper @lnkresearchtool

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@linkdetox @cemper @lnkresearchtool

These are your TIME KILLERS= EXPENSIVE = NON Scalable

Page 23: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

FOCUS on what matters

Links Prospects Creativity

Not Data Shuffling

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GETTING LINKS

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@linkdetox @cemper @lnkresearchtool

Convert mentions into backlinks

BLP for link research + Pitchbox for outreach No Excel involved. No Gmail involved. No Time Wasters.

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@linkdetox @cemper @lnkresearchtool

Get Linkers to LINK

people linking to your Twitter to link to your sitepeople linking to your .COM if you also have a .ESpeople linking to your old website, but not new websitepeople linking to your competitors but not you….

Missing Link Tool (MLT) + PitchBox No Excel involved. No Gmail involved. No Time Wasters.

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Competitors strongest safe links

CDTOX for link research + Pitchbox for outreachNo Excel involved. No Gmail involved. No Time Wasters.

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@linkdetox @cemper @lnkresearchtool

Link juice recovery

LJR gives you a htaccess in minutes

Page 29: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Check your potential backlinkswith Link Detox

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@linkdetox @cemper @lnkresearchtool

Review your disavow file

Page 31: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

See Power and Trust of a page at a glance

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FREE STUFF FOR YOU…. No Strings attached.

Page 33: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

7 GOLDEN RULES OF LINK BUILDING

Download this free ebook and find out:

If nofollow links are risky or not What makes a link trustworthy How can you determine if a link is

good

lrt.io/7golden-rules

Page 34: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

111 THINGS YOU SHOULD KNOW ABOUT RISKY LINKS

Download this free ebook and find out:

What is the first thing I should do to recover my Google rankings?

Is disavowing a link enough or does it has to be removed completely ?

Should I disavow the page or the whole domain?

lrt.io/111-seo-answers

Page 35: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

Give me Your Business Cardand I will give you a

FREE MONTH ACCESS TO LRT

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Page 36: CHRISTOPH C. CEMPER ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD. Christoph C. Cemper.

@linkdetox @cemper @lnkresearchtool

THANKS A LOTQUESTIONS?

ALL THE LINKS IN HEREbitly.com/bundles/cemper/2

[email protected]://www.linkdetox.com

http://www.linkresearchtools.com