C H R I S T O P H C . C E M P E R
ANALYSIS AND LINK BUILDING IN A PENGUIN AND DISAVOW WORLD.
Christoph C. Cemper
AboutChristoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool
NICE TO BE HERE
@linkdetox @cemper @lnkresearchtool
Link Building through the time
@linkdetox @cemper @lnkresearchtool
WHATS GOOGLE PENGUIN?
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Drop in traffic
GOOGLE PENALTIES ARE HAPPENING
The question is WHEN…
And WHO gets hit.
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
Drop in visibility
@linkdetox @cemper @lnkresearchtool
How Penguin PROBLEMS look like?
HOW will Google tell me?
@linkdetox @cemper @lnkresearchtool
THE GOOGLE PENGUIN LINK TASTE
Unnatural Links Low quality links Over optimized anchor text (money keys) Bad Neighborhood
Natural links On topic links Natural anchor text
Penguin hates Penguin likes
This is unacceptable
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
Unnatural Links vs. Natural Links
WHAT TOAVOID?
@linkdetox @cemper @lnkresearchtool
Bad Link Building strategies
Buy Links Free Directories Forum/Blog Spamming Link Swaps Guest blogging Syndication (widgets, themes, infographics)
@linkdetox @cemper @lnkresearchtool
Patterns to watch out
Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks Article Directory Links Spammy forums Location problems
WHAT SHOULD WE DO?
Earn your links with content!
Lists Infographics Research reports and case studies Extra materials Social promotion
@linkdetox @cemper @lnkresearchtool
Things you can do today!
Ask for backlinks Reach out to the press Join associations Get reviews Give testimonials Offer internships Attend offline events Organize contests Support local sponsorship
@linkdetox @cemper @lnkresearchtool
Advanced link building tips
Link juice recovery Competitors strongest links with low risk Convert mentions into backlinks Link Opportunity Simulation Disavow file review KEEP LEARNING!
AUTOMATE YOUR EFFORTS!
@linkdetox @cemper @lnkresearchtool
HOW TO AUTOMATE?HINT: It‘s not about link spamming with XRUMER + Scrapebox
Using these „great“ tools?
Some cheap „Mickey Mouse Desktop tool“ with „Private Proxies“
EXCEL
GMAIL with some „cool“ plug-ins to save you time
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
These are your TIME KILLERS= EXPENSIVE = NON Scalable
@linkdetox @cemper @lnkresearchtool
FOCUS on what matters
Links Prospects Creativity
Not Data Shuffling
GETTING LINKS
@linkdetox @cemper @lnkresearchtool
Convert mentions into backlinks
BLP for link research + Pitchbox for outreach No Excel involved. No Gmail involved. No Time Wasters.
@linkdetox @cemper @lnkresearchtool
Get Linkers to LINK
people linking to your Twitter to link to your sitepeople linking to your .COM if you also have a .ESpeople linking to your old website, but not new websitepeople linking to your competitors but not you….
Missing Link Tool (MLT) + PitchBox No Excel involved. No Gmail involved. No Time Wasters.
Competitors strongest safe links
CDTOX for link research + Pitchbox for outreachNo Excel involved. No Gmail involved. No Time Wasters.
@linkdetox @cemper @lnkresearchtool
Link juice recovery
LJR gives you a htaccess in minutes
@linkdetox @cemper @lnkresearchtool
Check your potential backlinkswith Link Detox
@linkdetox @cemper @lnkresearchtool
Review your disavow file
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See Power and Trust of a page at a glance
FREE STUFF FOR YOU…. No Strings attached.
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7 GOLDEN RULES OF LINK BUILDING
Download this free ebook and find out:
If nofollow links are risky or not What makes a link trustworthy How can you determine if a link is
good
lrt.io/7golden-rules
@linkdetox @cemper @lnkresearchtool
111 THINGS YOU SHOULD KNOW ABOUT RISKY LINKS
Download this free ebook and find out:
What is the first thing I should do to recover my Google rankings?
Is disavowing a link enough or does it has to be removed completely ?
Should I disavow the page or the whole domain?
lrt.io/111-seo-answers
@linkdetox @cemper @lnkresearchtool
Give me Your Business Cardand I will give you a
FREE MONTH ACCESS TO LRT
=
@linkdetox @cemper @lnkresearchtool
THANKS A LOTQUESTIONS?
ALL THE LINKS IN HEREbitly.com/bundles/cemper/2
[email protected]://www.linkdetox.com
http://www.linkresearchtools.com