Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar...
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Transcript of Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar...
![Page 1: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/1.jpg)
Penalty RecoveryManual Actions and Algorithms
#search13
![Page 2: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/2.jpg)
Fili Wiese
Technical SEO
International SEO
On-Page SEO
Reconsiderations
Backlink Analysis
Google Penalties
SEO Consultant. Web Developer. Scuba Diver.Former Google Support Engineer.
![Page 3: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/3.jpg)
Kaspar Szymanski
Backlink Analysis
Google Penalties
Disavow Tool
Reconsiderations
Community Building
SEO Consultant. Marathon Runner. Former Google Search Quality Strategist.
![Page 4: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/4.jpg)
Penalty RecoveryAlgorithms
![Page 5: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/5.jpg)
Algorithmic Changes
![Page 6: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/6.jpg)
Named Updates
![Page 7: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/7.jpg)
Time
Randall Munroe - xkcd.com
![Page 8: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/8.jpg)
Effectiveness
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Not Penalties, Not Filters
![Page 10: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/10.jpg)
Penalty RecoveryManual Action
![Page 11: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/11.jpg)
Search Quality Efforts
![Page 12: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/12.jpg)
GWT: Manual Action Tab
![Page 13: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/13.jpg)
Example 1
![Page 14: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/14.jpg)
Example 2
![Page 15: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/15.jpg)
Penalty RecoveryReconsideration Request Best Practices
![Page 16: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/16.jpg)
Legal Action
![Page 17: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/17.jpg)
Denial
![Page 18: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/18.jpg)
Anger
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Disorganized
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Document
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GWT Messages
![Page 22: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/22.jpg)
Diagnose
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Fix
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Disavow
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Penalty RecoveryDisavow Tools Best Practices
![Page 26: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/26.jpg)
Documentation
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Review
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Distributions
![Page 29: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/29.jpg)
Patterns
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Domain Operator
![Page 31: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/31.jpg)
Comments
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Take Away
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Second Opinion
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Let’s Talk
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Thank You
![Page 36: Google Penalties, Reconsideration Requests, Disavow Tool and Best Practices (Fili Wiese & Kaspar Szymanski, Search Congres 2013) #search13](https://reader035.fdocuments.in/reader035/viewer/2022070316/5557b929d8b42a696c8b5032/html5/thumbnails/36.jpg)
Let’s Talk
@kas_tweets
google.com/+KasparSzymanski
@filiwiese
www.filiwiese.com