Chris Rice VP Sales & Marketing North America ExceedraChris Rice is a 30+ year CPG industry veteran with extensive experience in sales and marketing from a manufacturer and solution provider perspective. This experience come from varying roles at IBM DemandTec, Information Resources Inc., CAS and Quaker Oats Company. Expertise areas include TPM, TPO, Post Event Analysis, strategic trade and marketing planning, shopper insights, and retail execution. Chris has helped many clients make improvements to their trade planning processes and systems.

Chris is a graduate of the Kenan-Flager Business School at the University of North Carolina – Chapel Hill.