Chief Strategy Officer Summit Trailblazing Strategy, Flawless Execution

30th April & 1st May, 2015 Park Plaza Westminster Bridge

London, UK

Speakers

• Head of Strategy, EMEA Marketing, Google • Chief Strategy Officer, GameDesire • Head of Strategy, Global Markets, BBC • Director, Strategy & M&A’s, Coca-Cola • Director, Strategy, BP • Director, Strategy, Clarks • Head of Strategy, BT • Director, Planning, Twitter • Head of Strategy, Shell • Director, Strategy, Cancer Research • Associate Director, Business Strategy, Merck

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Current Speakers • Senior Director, Strategy, Pepsico • Head of Strategy, Financial Times • Director, Strategy, Boeing • Director, Advertising Strategy, News Corp • SVP, Products, Mindjet • SVP, Brand Strategy, Guinness World Records • Head of Strategy, Lloyds Banking • Head of Innovation, HSBC • Partner, Cognosis • VP, Product Strategy, Deutsche Telekom • Head of Strategy, NSPCC • Director, Strategy, Boeing

Previous Delegates Include

• Head of Strategy, BP

• Multi-Channel Marketing Manager, Pfizer

• Head of Strategic Accounts, Airbus

• VP, Digital Strategy, BBC Worldwide

• Lead, Sales Strategy, PepsiCo

• Group Director, Strategy, Penguin Random House

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the strategy industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

81% Attendees are

companies with at least 300 employees

3%

21%

13%

42%

13%

8%

Attendees are at Director level or above

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Everyone has a strategy. It dictates the financial, operational and cultural direction of an organisation.

The gap between visionary goals and executed results, highlights a striking challenge for strategy professionals in every industry. How can strategy be communicated throughout an organisation? How can it remain current and relevant? How can targets for a company be effectively delivered through an effective strategy?

The Chief Strategy Officer Summit brings together thought leaders from the world’s most respected companies, creating an open forum for strategy discussion. Spanning across industries, it provides varying approaches to opportunities and challenges that are ultimately common within the strategy function. From exploratory case studies to panel sessions and open discussions, the summit is a forum for the most influential and driven practitioners to walk away with truly valuable contacts and insights.

To secure your place at the summit, register now.

About The Summit

Speaker Information

I joined Clarks in December 2012 into this role as Group Director of Strategy. My 3 main responsibilities are: 1) Group Strategy, i.e. leading the development and execution of the rolling Group five year plan. 2) Programme Management, i.e. leading the development and execution of the Portfolio of Change Programmes and Projects to deliver the five year plan.3) Corporate Social Responsibility, i.e. leading the development and implementation of our Behaving Responsibly plan. Before joining Clarks, I spent 20 years in FMCG marketing and brand strategy gaining experience across UK &

Will Ghali Director, Strategy Clarks

international markets. I started my career as a graduate trainee in marketing at Unilever before moving into various brand management roles. My marketing and brand experience was gained primarily in Unilever, Reckitt Benckiser, PepsiCo and ABF, as well as a couple of smaller privately owned entrepreneurial businesses. In the 10 years before Clarks (2002-2012) I held various Marketing Director roles. I am married, I have two daughters and live in a small village just outside Bath. In my spare time, like lots of MAMILs, I enjoy getting out on my road bike.

Jon Brown joined the NSPCC as Head of Strategy and Development in 2010 where he is responsible for service, policy and research design and strategy for the organisation’s work in the areas of sexual abuse and disabled children (two of seven distinct themes prioritised by the NSPCC). Jon joined the NSPCC from Action for Children where he was Operational Director of Children's Services. He gained a Masters in Social Policy and his Social Work training at the London School of Economics, which followed a First Class degree from Middlesex University.

Innovation NSPCC Services to Increase Public Engagement

The NSPCC is a major provider of sexual abuse services in the UK. Recent years have seen a significant increase in the level of public awareness and concern about child sexual abuse and this has presented us with the opportunity to engage more directly with local communities to transform this concern into positive action. This talk will give an overview of our strategy and how it is responding and innovating in response to what we have learned from our service delivery and to increased public concerns as a result of recent events; it will ultimately be better aware and informed communities that will reduce levels of child sexual abuse in the UK.

Jon Brown Head of Strategy & Development NSPCC

Speaker Information

Strategy and business development practitioner with 20 years of international experience working with top management. Degrees in International Economics from Istituto Universitario di Bergamo – Italy and Master’s Degrees in Psychology and Organisational Systems from London School of Economics and the Fielding Institute S.Barbara CA, USA. Lived and worked in Italy, Japan, USA Germany, France, UK, and Luxembourg, and managed

Giovanni Ghisetti Director, Strategy & M&A’s Coca-Cola

projects in more than 20 European, North American and Asian countries. Functional experience in finance, supply chain, marketing, start-ups, M&A’s and Business Development, combining An interest for organizations with a sound understanding of business dynamics. Worked on complex strategic initiatives for HP, Kraft Foods, Ferrero International and Coca Cola.

Nick is Director of Strategy at Cancer Research UK where he has worked since September 2010. The role spans all areas of strategy development for the organisation, including corporate strategy, fundraising strategy and research strategy. Prior to this he was a Principal at the London office of BCG where he has worked for 5 years, focusing within the pharmaceutical and healthcare sectors

Nick Grant Director, Strategy Cancer Research

on strategy, organisation and change projects. During 2009 he worked as a Change Manager at Save the Children on secondment from BCG in Colombia and London. Prior to working at BCG, Nick did an MBA at INSEAD in Singapore and France. Previously, he worked for 4 years at Braxton Associates / Deloitte Consulting.

David Benson Director, Sales & Strategy Google

Michele is Strategy Director at BP Castrol AIME. His responsibilities include leading acquisitions, divestments and joint ventures strategies, and due diligence. He is also a member of the senior team defining the strategy for managing the division’s portfolio of operational assets. He has over 18 years’ experience at BP in senior corporate

finance and business strategy roles. He has also led the origination, evaluation and execution of acquisitions, divestments and joint ventures, from due diligence to structuring to negotiation and closing. During this period, his roles have included Corporate Finance Manager, Structured Finance Manager and Global Fuels M&A Programme Manager.

Michele Fiorentino Director, Strategy BP

Co-Founder of this award winning UK software company specialising in mobile e-commerce and interactive services. Successfully raised circa $1m in round A funding and created the UK's first Mobile based Crowd Funding service for the 3rd Sector. The company has been awarded "Top 50 Most Disruptive Companies" by Real Business. It has

Graham Turner Chief Technology Officer Giveonthemobile

also been featured by The Guardian Newspaper, The Times, The IoF & NESTA. Graham is CTO & Head of Product Strategy, he brings a wealth of experience to the organisation having worked for some of the world's leading Fortune 500 companies.

Speaker Information

Paul is currently Senior Director, Commercial Strategy at PepsiCo UK where he is responsible for developing the commercial roadmap for PepsiCo’s UK business units across a range of Grocery categories. Prior to joining PepsiCo in 2010, Paul was a Project Leader in the London office of the Boston Consulting Group focussing on Retail and Consumer Good clients. His earlier career included Finance and Strategy experience with both ASDA Wal*Mart and PwC Consulting. He holds an MBA from the Australian Graduate School of Management (UNSW) and is a Chartered Management Accountant.

Paul Kelly Senior Director, Commercial Strategy PepsiCo

Deflation, Discounter & Disruption - Strategy in a VUCA World

Volatile, Uncertain, Complex & Ambiguous (VUCA); all adjectives used to describe the UK Grocery market in recent times. This session will take a supplier lens on the unprecedented level of change taking place in the UK Grocery market and explore approaches to the development and execution of strategy when the levers that have delivered past success can no longer be relied upon.

Kaushik Bhattacharya is currently Head of Marketing Strategy & Operations for EMEA at Google, and has been with Google for over 7 years as part of the Finance and Marketing teams. A chemical engineer by training, Kaushik graduated from the Indian Institute of Technology, Madras and also has an MBA from London Business School. He has lived and worked across 3 continents and has previously held roles at Capital One Bank and Deutsche Bank. An avid cricket enthusiast with a strong head for numbers he maintains his own cricket blog peppered with statistical analyses.

Kaushik Bhattacharya Head of Strategy, EMEA Marketing Google

Local Relevance is the Key to Global Success.

The internet has made it possible now for all companies to have global aspirations regardless of their size. Many companies fall into the trap of focusing solely on how they can scale their business as they expand. It is equally critical however to ensure that they remain in touch with their users and be locally relevant in each country, city, and neighbourhood. This talk will examine how local insight and true understanding of the culture and motivations of people, is what sets the best companies apart. It will also analyse how the internet enables companies to develop truly local strategies and customer propositions.

David Benson Director, Sales & Strategy Google

I joined BBC Worldwide in June 2014 to head up strategy for BBC Worldwide across Global Markets – essentially, the non–English speaking world. As digital and mobile technologies transform the way people all over the world both consume and value content, there’s never been a more interesting time to work in this industry, and I am passionate about the growth opportunities for the BBC in

these markets. My background is as an advertising planner: I was Chief Strategy Officer of RKCR/Y&R, the UK’s third largest advertising agency, where I led strategy on some of the UK’s best loved global brands – including M&S, Virgin Atlantic, Land Rover, Oxfam, and BBC (public service). Ad agencies are by necessity incubators for creativity – natural collaborative spaces – and I believe in the value of applying creative development principles to business development.

Alice Huntley Head of Strategy, Global Markets BBC Worldwide

Speaker Information

I am currently VP of strategy for the Financial Times, a role I have been in since mid-2013. Prior to that I have held a mix of product management, product development, business development and finance roles, at the FT, Paramount Pictures and News International - always with a strategic bent. I have an MBA from Columbia University in New York, and I studied philosophy as an undergraduate at Harvard University in Boston. I have been in London since 2006.

Olivia Ralston Head of Strategy Financial Times

Case Study: Driving a Customer Strategy for the FT

The FT's strategy has been focused on digital transformation through a paid content model. A successful digital content business has been established in both consumer and corporate channels. Now, as we enter into 'phase 2' of our digital growth strategy, customers are increas ingly enter ing into the conversation. Customer research/data has always been a capability in media organisations but what they do for the organisation (and where they sit) has changed over time and between different organisations. In this presentation I will talk about the FT's customer research/data capability and how it is becoming increasingly important to the FT's strategy.

Richard is Boeing’s Strategy Director for the UK and Ireland. He is responsible for leading some of Boeing’s key growth and productivity initiatives in these countries. A major area of his work is environmental strategy. Dr Mills is a member of Boeing’s environmental team and has spoken on the

Richard Mills Director, Strategy Boeing

subject of aviation and sustainability at a number of international conferences.His responsibilities also include facilitating the activities of the European section of the Sustainable Aviation Fuel Users Group (SAFUG) – an airline-led group focused on accelerating the development and commercialization of sustainable aviation biofuels. Richard is also responsible for Boeing ’s compl iance with environmental regulations in the UK.

David Benson Director, Sales & Strategy Google

Yatin Pahwa is responsible for Product Strategy within the Digital Business Unit of Deutsche Telekom. He has been part of Deutsche Telekom since February 2012, and prior to that, was heading strategy for Digital Commerce in

Nokia. He has worked in the Telecom and Internet industries throughout his 17 year career - both in large organizations, as well as in start ups. He has worked multiple across countries and has handled Strategy, P r o d u c t M a r k e t i n g , P r o d u c t D e v e l o p m e n t a n d B u s i n e s s Development during the course of his career.

Yatin Pahwa VP, Product Strategy & Business Development Deutsche Telekom

Miriam Cordero is Head of Corporate Strategy at BT. She joined BT in 2011 and has worked in multiple strategic projects from major cost transformation to operational improvements. Her current challenge is to help BT define its Group strategy for the next 5 years. Miriam has an

Miriam Cordero Head of Corporate Strategy BT

extensive international sales and marketing experience mainly from her time in Texas Instruments where she hold several roles, the last one being Business development manager for EMEA. She transitioned to strategy through a brief experience in Booz & co as strategy consultant. Miriam holds an MBA from Columbia Business School (New York) and she is a Telecommunications engineer from Universitat Politecnica de Catalunya (Barcelona).

The Information

Registration Pricing

Chief Strategy Officer Summit Date: 30th April & 1st May 2015 Location: London Venue Park Plaza Westminster Bridge

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For one day passes and group discounts contact Emma Pawlowski by calling +44 207 193 1673 or email epawlowski@theiegroup.com

* Team discounts are applicable at the point of registration only.

Group Discount Offers 3 Silver Passes: £2250 (£750 per attendee) 5 Silver Passes: £3500 (£700 per attendee) 3 Gold Passes: £2850 (£950 per attendee) 5 Gold Passes: £4500 (£900 per attendee) 3 Diamond Passes: £3450 (£1150 per attendee) 5 Diamond Passes: £5500 (£1100 per attendee)

Ways to Register

Register Online Here+1 323 446 7673+44 207 193 1673

Silver Pass

£1095 Access to all sessions &

networking events 7 days access to presentations from the

summit via ieOnDemand

£895 Early Bird Price

(before 27th Feb)

Diamond Pass

£1495 Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

£1295 Early Bird Price

(before 27th Feb)

Gold Pass

£1295 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

£1095 Early Bird Price

(before 27th Feb)

1 Day Pass

£795 Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 day online access to event materials

On-Demand Pass

£400 Unlimited access to presentations from the summit via ieOnDemand, including

presentations, interviews & the ability to contact speakers

Unlimited access to

ieOnDemand

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

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1. Delegate Information...

2. Pass Types...Early Bird Pass Options (until 27th Feb)

Early Bird Silver: £895 Attendees ____ Early Bird Gold: £1095 Attendees ____ Early Bird Diamond: £1295 Attendees ____

Regular Pass Options (after 27th Feb) Silver Pass: £1095 Attendees ____ Gold Pass: £1295 Attendees ____ Diamond Pass: £1495 Attendees ____ One Day Pass: £795 Attendees ____ On Demand Pass: £400 Attendees ____

Group Discount Pass Options 3 Silver Passes £2250 (£750 per attendee) 5 Silver Passes £3500 (£700 per attendee) 3 Gold Passes £2850 (£950 per attendee) 5 Gold Passes £4500 (£900 per attendee) 3 Diamond Passes £3450 (£1150 per attendee) 5 Diamond Passes £5500 (£1100 per attendee)

For larger groups or one day passes contact Emma Pawlowski by

calling +44 207 193 1673 or email epawloski@theiegroup.com Group passes only available when all participants register together.

Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemand Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Strategy & Innovation channels via ieOnDemand

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before March 30th, 2015 incur an administrative charge of 50%. If you cancel your registration after March 30th 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormChief Strategy Officer Summit 30th April & 1st May, 2015 | Park Plaza Westminster Bridge | London, UK For registration or more information on the program, please call Emma Pawlowski on +44 207 193 1673 or fax this registration form to +1 (323) 446 7673

3. Payment Options...

7 Schedule

Networking Drinks 17:30 - 19:00

1st May

Session One 08:55 - 11:00

Coffee Break 11:00 - 11:30

Session Two 11:30 - 13:00

Lunch 13:00 - 14:00

Session Three 14:00 - 15:30

Coffee Break 15:00 - 16:00

Session Four 16:00 - 17:30

Day Two

30th AprilDay One 08.55

11.00

11.30

13.00

14.00

15.30

16.00

17.30

19.00

08.55

10.30

11.00

12.30

13.30

15.10

15.30

17.00

Session Five 08:55 - 10:30

Coffee Break 10:30 - 11:00

Session Six 11:00 - 12:30

Lunch 12:30 - 13:30

Session Seven 13:30 - 15:10

Coffee Break 15:10 - 15:30

Session Eight 15:30 - 17:00

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Sponsors

For sponsorship information contact Emily at ekutchinsky@theiegroup.com

Silver Sponsor Silver Sponsor

Exhibitor

SponsorshipOpportunities

Giles Godwin-Brownggb@theiegroup.com

+1 (415) 692 5498 US+44 (207) 193 0386 UK

Delegate Invitations

Sean Foremansforeman@theiegroup.com

+1 (415) 692 5514 US+44 (207) 193 1655 UK