Chef Express 2 Feb 10
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Transcript of Chef Express 2 Feb 10
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CHEF EXPRESS
JOE WONG
WILSON LIU
OLIVIA FUNGJIMMY CHAN
PHILIP WONG
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Concept overview
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Business Concept
WomenCustomers
Tailor
made
recipes
Cooking
skills
Chef Express
Foreigndomestichelpers
Satisfaction
award
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Business Concept
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MARKET VALUE
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Target Segment
Target segment size: 77,726 employers
27%26%
No action
taken
Take actions
to improve
62%
DO NOT
satisfy with
helperscooking
Satisfy with
helpers cooking
Helpers
need not
cook26%
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Offerings
Customer Need
Effective andFlexible
High quality dishes
Variety ofdishes
Offerings
One-on-one tutorials
Experienced tutors
Tailor-made curriculum
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SOCIAL VALUE
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Social Problem
Unemployed women in low income families
economicdifficulty
subjectively85.50%
Low Income Women
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Solution
Existing solutions
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Benefits / Social value
Year 2013
120 tutors, 600 classes
HKD 2,000 3,000 per month
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IMPLEMENTATION
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Product
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Pricing
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Promotion Information Booklet
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Promotion
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Promotion - Package
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Promotion
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Interview ofTutors
Personality
Cooking Skills Communication Skill
Ideal Tutor
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Training Program
Conduct
Safety
Ethics
Services
Cooking Knowledge
Cooking hygiene
Table settings
Food & Nutrition
English
Greetings
Vocabularies
Giving instructions
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Tool-Kit
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Prototype
Findings Feasible, not
necessary to have fluentEnglish!
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Expansion Timeline
2nd phase
Start of Business, Phase 1 Start of Phase 2 Start of Phase 3
Year1 Year 2 Year 3 Year 4
Tuen Mun
Tin Shui Wai
To Kwa Wan
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Expansion Timeline
3rd phase whole Hong Kong
Start of Business, Phase 1 Start of Phase 2 Start of Phase 3
Year1 Year 2 Year 3 Year 4
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Sales Cycle
Request from
clients received
Consult clients
requirements
Tailor-made
course content
Match with
suitable tutor
Prepare teaching
materials
Billing & Arrange
Schedule
DeliverServices
Service Evaluation
for Improvements
Central
Coordination
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FINANCE
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Financial Projection
Profit & Loss
Target Net
Profit in
2013: over
HKD 1 mil
ROI: 719%
Assumptions
Profit Sharing with tutors = 50%
Market Growth from 0.15% in 2010 to
0.75% (~560 customers) in 2013
Tutor training ~ HKD1450 per tutor
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HKD 100,000
Funding Request
Total Funding
Required =
HKD 160,000
Each Board Member
= HKD 20,000
Funding Requested
= HKD 60,000
ProjectedROI = 719%
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Conclusion:Chef Express is
Innovative
&Feasible
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