Heavy Chef Feb 2010 "Taste of the Digital Future"

1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010

2. all available atwww.louisjvr.com 3. the times they are a-changin 4. ok, so then, what isworld wide creativeall about? 5. 6. watch out for smoke and mirrors! 7. 8. therelationshipbetween business and the consumer has changed 9. fourquestions about your customers in 2010: 10. fourquestions about your customers in 2010:

where are they online?

what are they doing online?

how much influence do they have?

what are their expectations?

11. fourquestions about your customers in 2010:

they are cross-pollinating

231,510,169websites( Netcraft , Apr 2009 ) 133,000,000where are they online?

they arestillfollowing the big boys

they are on the social networks

they are discovering the long tail

16. takeaway from question no.1: prepare to fragment your web presence 17. fourquestions about your customers in 2010:

18. 2. what are they doing online? they are engaging on different levels 19. 2. what are they doing online? they are watching a LOT of videos 20. 2. what are they doing online? theyre recognising their social impact 21. 2. what are they doing online? pretty much EVERYTHING!prairietumbleweedfarm.com 22. takeaway from question no.2: target specific socio-profiles 23. fourquestions about your customers in 2010:

24. 3. how much influence do they have? enough to put a president in power? 25. 3. how much influence do they have? social media hits mainstream 26. 3. how much influence do they have? more than the all-powerful logo 27. 3. how much influence do they have? influence is accelerated by technology 28. takeaway from question no.3: partner, monitor and manage feedback 29. fourquestions about your customers in 2010:

30. 4. what are their expectations? they expect (and reward)authenticity 31. 4. what are their expectations? they expect (and reward)fast Real-time Is just not fast enough anymore - Jeremiah Owyang, Web Analyst 32. 4. what are their expectations? they expect (and reward)better 33. 4. what are their expectations? they expect (the illusion of) privacy 34. takeaway from question no.4: identify your own brand custodians 35. stop askingwhen , and start planning fornow 36. 37.

fragment your web presence

target specific socio-profiles

partner, monitor and manage feedback

identify your own brand custodians

and, so in conclusion, to recap:- 38. indeed, the times they are a-changin... 39. thank you for your time, enjoy our drinks, try the veal 40. thank you for your time, enjoy our drinks, try the veal SA: 0861 932226|UK: +1233 800 008 www.worldwidecreative.co.za 41. thank you for your time, enjoy our drinks, try the veal SA: 0861 932226|UK: +1233 800 008 www.worldwidecreative.co.za and dont forget: never trust a skinny chef!

Heavy Chef Feb 2010 "Taste of the Digital Future"

Technology

Transcript of Heavy Chef Feb 2010 "Taste of the Digital Future"