Source: BAV USA Q3 2012-Q3 2013, MLB Fans

What a difference a year makes: How the BoSox have evolved as both a team and a brand since the end of their 2012 season

Prestigious

Carefree

Dynamic

Rugged

Leader

High quality

Daring

Down to Earth

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

81%

58%

56%

43%

32%

29%

27%

22%Percent Change in Imagery

Among MLB FansQ3 2012 Q3 2013