Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of...

www.whatwomenmake.com© Chauncey Zalkin 2011contact: [email protected]

Social Media:It all connects


The distinction between ‘online’ and ‘reallife’ has disappeared.


Is social media really that important for myprofessional life?


Small businesses doubled their Twitter usage in 2010 .. More than a thirdincreased social media over the past year, 50% say they plan to do evenmore in the next year.-ReadWriteWeb, 2011

Social networking now eats up twice as much online time as any otheractivity... Email plunged from 11.5% to 8.3%-Nielsen Study, 2010

The number of adults who use Twitter is expected to double between2009 and 2012 (from 18 million in 2009, to 36 million in 2012)-Emarketer, 2010

20 million Facebook users become fans of Pages per day. In 2010, 44% of‘shares’ occurred through Facebook up 33% from 2009.-Mashable, 2010


All industries are changing

CV Business


I offer ____


PersonalityValue/ValuePrinciplesBeliefs

Brand Identity


Everyone seems to agree that brand as content creator is an

unstoppable force.- Ogilivy PR blog on the SXSW 2011 conference, THE pivotal event in technology and music in the world


What you say

Content Marketing:

How you want to say it

To whom do you want to say it


Social media takes knowledge and makes it highly iterative. Itcreates content as a social object. That is, content is no longer apoint in time, but something that is part of a social interaction,such as a discussion.

-http://radar.oreilly.com/


Content


clients

category

related news

relevant social issues

prospects

bloggers

people you admire

Who to follow


Where do we start?


Blog

Inform

Be Succinct

Summarize

Be Visual

SEO


Engage

(Don’t be boring.)


Information A Break<<or>>


Be Real


No Platitudes


Show how smart you are


Be transparent


*Vitrue white paper 2010

•Monday biggest post day

•Wednesday biggest comment day

•Morning posts 39.7% more effective in terms of

user engagement than afternoon


Marketers with blogs generate 67% more leads. -Hubspot


Blog


It all connects.

ways of sharing


Automate your social media throughapps

• Your twitter feed on LinkedIn & your blog• Your blog posts on LinkedIn• Your blog’s latest on twitter• Set up a Facebook page that links to your

twitter or blog• Add your SM to your email signature• And share your favorite finds through

friendfeed, digg, stumbleupon, or google buzz.


“liking” as spreading

share


Share content that reflectsyour values and principleson twitter

Start a conversation

share


Share your blog posts ontwitter and on your(company’s) facebook page

share


Syndicate YourTweets on your blog

share


Syndicate YourBlogposts on linkedin

share


1

2

3

4


I can

• Set this all up for you• Give you a manageable schedule• Advise you along the way• Or even write for you.


yes, I will launch and manage your social mediapresence. By taking you through a series of exercises,we can both figure out what it is you want to convey.


I can build you a manageable schedule,25 minutes,twice a week with small dailybites where you can check in with theuniverse. It’s a lot easier and moresatisfying than you think.


Research, Refine, Oversee


If you’re an entrepreneur or testing the waterson a business idea, come to a power-packedentrepreneurs workshop on May 7th whereyou’ll walk away with the beginnings of yourone-page business plan and brand and socialmedia strategy, valuable research skills,financial assistance, and legal advice, aroadmap for goal setting, and more.

Thanks for coming!

Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain and University of...

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