4 February 2013 EPWN Amsterdam GEI workshop HOW TO GREEN YOUR BUSINESS By Maja S. Todorovic, PhD.
-
Upload
mabel-brooks -
Category
Documents
-
view
217 -
download
0
Transcript of 4 February 2013 EPWN Amsterdam GEI workshop HOW TO GREEN YOUR BUSINESS By Maja S. Todorovic, PhD.
4 February 2013
EPWN AmsterdamGEI workshop
HOW TO GREEN YOUR BUSINESSBy Maja S. Todorovic, PhD
Reducing our environmental impacts
while establishing economical and social viability
WHY SUSTAINABILITY AND THE GREEN ECONOMY
POLLUTION
Over the past decade, an average of 600,000 barrels of
oil a year has been accidentally spilled from ships!
CONSUMPTION
We use 5 billion aluminium cans per year
WE ONLY HAVE ONE PLANET…
… but we consume like we have 7!
THE CHANGE IS NECESSARY AND INEVITABLE!
Change is necessary and inevitable!
Every one of us can contribute and become part of green economy through green and sustainable business practices
But keep in mind…
SO… WHAT CAN WE DO?
Not enough!Sustainability involves:• being mindful of the
future as we make decisions today
• meeting present needs without compromising the ability of future generations to meet their needs
• “needs” also includes profitability!
BEING OR DOING “GREEN” IS NOT SUSTAINABLE
… unless it’s profitable and helps people!
A strong presence in the sustainability world:• as environmentally aware consumers• as workers• as change agents
Feminine/right-brain leadership is beneficial for sustainability:• Cooperation• holistic thinking• intuitive decision-makingto work alongside masculine principles of competition and
linear thinking.
THE ROLE OF WOMEN IN THE GREEN ECONOMY
environmentally sustainableenvironmentally sustainable
socially responsible
economically sustainable
HOW TO BECOME A SUSTAINABILITY LEADER?
Through delivering environmental responsible business practices:
• Operational cost savings• Revenues from selling waste• Competitive advantage• Attracts new clients and markets• Employee motivation• Sustainable design of products
and services• Recognition
REASONS FOR GREEN BUSINESS
HOW TO ACHIEVE GREEN BUSINESS
SUGGESTED GREEN MANAGEMENT MODEL
PRO
FIT
ASSESS YOUR COMMITMENT TOGREENING YOUR BUSINESS BECAUSE…
Idea + goodwill = motives for good
EVALUATE POSSIBLE STRATEGIESAND INSTRUMENTS
Take the quiz “How green is my business?”
How did you go? Mostly NO: room to improve the environmental performance of the business Mostly YES: your business has shown commitment to protect the environment
This quiz is a fast way for you to determine the “hot spots” of environmental impacts that your business is making.
ASSESS YOUR ENVIRONMENTAL IMPACT
Conduct environmental audits
INFORMATION IS THE KEY OF GOOD MANAGEMENT
Example of Green Mission Statement:
“The Howard Company, Inc. makes efforts to operate our business in an environmentally responsible manner.
We are committed to comply with all applicable environmental laws and regulations, and recognize that reducing the environmental impact of our products and operations is an important part of the value we deliver to our customers”.
DEFINE MISSION AND GOALSOF YOUR GREEN BUSINESS
DEVELOP AND IMPLEMENTIMPROVEMENT ACTION PLANS
7 step plan
SHARE YOUR IDEAS
How can you improve business operations in one of these areas?
Follow the effect of applied measures in every phase of improvement!
MONITOR YOUR PROGRESS
Don’t be shy and tell the world!
REPORT YOUR RESULTS
To promote your business:Be honest Be transparent Take it into your own
advantage
Huge benefits come from a streamlined approach to CSR having impact on:
environmentpeople
DOING GREEN BUSINESS IN THE NETHERLANDS
DON’T MISS YOUR CHANCE!