Charity CommsPR in the digital age

Richard Darlington, Head of News, IPPRLeonora Merry, Media & External Affairs manager,

Nuffield Trust

WonkComms: when passion, meets ration(al)

The power of numbers

Rational + Emotional

The right number+Displayed in the right way+Deployed at the right time = Real time marketing

Real time marketingSMF @ Budget

Real time marketingIPPR @ speech / select committee / AS

@RDarlo #WonkComms

TV real time & timeless issues

If you don’t ask…

The power of a big (ish) name

@RDarlo #WonkComms

The pyramid of engagement

RT

Tweet

News coverage

Blog / op-ed

Exec summary

Full report

Launch event / roundtable seminar

@RDarlo #WonkComms

What’s wrong with my pyramid of engagement?

RT

Tweet

News coverage

Blog / op-ed

THE BIG GAP IS RIGHT HERE

Exec summary

Full report

Launch event / roundtable seminar

The [other] pyramid of engagement

RT

Tweet

Social media graphic

News coverage

Blog / op-ed

Video / animation / podcast

Slideshare / Prezi

Exec summary

Infographic

Interactive web app

Full report

Launch event / round table seminar

All day / weekend festival

@RDarlo #WonkComms

Get involved with WonkComms

www.wonkcomms.net

@WonkComms