Chapter 2 Entreprenuer
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Transcript of Chapter 2 Entreprenuer
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Primary source
Primary sources refer to information gathered directlythrough :
1.Observation
Data gathered by observing and recording therespondent’s actions in an activity.
2.Experiments
Product sampling
.!ntervie"s
#ield research covers intervie" "ith customers$ supplier$competitor and industry experts.
%onducted by personal intervie" or telephone intervie"
&. 'urveys
'hort (uestionnaire
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'econdary 'ource1.)eliable existing data*Example : information obtained from annual report
2.)eferences
*Publish information from library and internet
.+ass media and electronic media*!nformation in the ne"spaper$ maga,ines$ internet and ect.
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ENTREPRENEURIALIDEAS !n choosing the business
opportunities$"e must ma-e aself valuation before ma-ing acommitment.
he suitability of ideas andperson/s 0
1Experiance
2no"ledge '-ills &%apital 3 4nancial ability 5!nterest
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9b %ommunity’s )esponse
he chemistry bet"een a business idea and thesociety is an important aspect that must be
ta-en into consideration before starting abusiness.
7 business opportunity must be consistent soas not to oppose the society’s acceptance interms of consumer’s values$ norms and culture.
Example : Disco and gambling places "hichopened in +alay villages is oppose to thereligious values of +uslim community.
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8E #E7'!;!
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1. LEGISLATION ASPECT
he proposed ideas should be validin la". 'ometimes a business that
can generate high pro4ts$ but it isnot valid in la".
#or example$ the sale of pirated
%Ds. 7lthough this business can bema-ing money (uic-ly and a lot butit is "rong in la"
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2.COMPETITORS
If you choose a business idea that has not been
monopolized by others, this will cause the business
can be controlled and developed by entrepreneurs.
If you choose to open competitive business, you
need to make further studies, to look for business
advantage that you can you can compete in the
free market
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3.CAPITAL REQUIRED
here are three types of initial investment re(uired in thebusiness of 4xed capital$ "or-ing capital and capital gro"th.
a Fi!" C#$i%#& but is used to buy 4xed assets. hese assetsare used for the production of goods and services. #orexample$ buildings$ land$ e(uipment that is not convertibleinto money cash to normal business operations.
b W'(i*+ C#$i%#& W'(i*+ ,#$i%#& is a temporary fundthe transaction. !t is capital that "ill be used for shorttermexpenses normal operation. ?or-ing capital are commonlyused for purchasing inventory$ paying the bills and is also used
in an emergency.
c C#$i%#& +('-% C#$i%#& gro"th is di@erent from "or-ingcapital. !t is not associated "ith the user development ofbussiness. his capital re(uired "hen a transaction is
expanded or change its direction
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7pply the process of generating and evaluating business ideas
?hat is your end goalC
8ave the end goal in mind... F 'tephen %ovey1GHG
>eed 3 Problem statement: ?hat is "rong or "hat
"ould you li-e to see happenC
;usiness ObIective: ?hat obIectives must be
achieved as a result of the proposed solutionsC
'olutions %riteria ?hat criteria "ill the solutions
be measured against 9time$ (uality and costC
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;rain storming
'hout out as many ideas aspossible
Do not discuss ideas at this
stage JKuestions should only be as-ed
for clari4cation purposes
Everyone should suggest an idea>o Iudgements or criticisms
should be made
Do not tal- over those o@ering
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'hout all idea thats have'tac- it in group by group
Evaluate solution agains obIectiv
and criteria
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!mplementation: Once all the solutions have been identi4edevaluated move into action Optimise
'EP 1 6se the star approach to solutions'olution
?hoC ?hatC ?henC ?hereC 8o"C ?hyC
8ave you put a !+E frame to the solution
8as the solution 7L)EED "ith peopleinvolvedC
!s the solution )E7
%an the solution be +E7'6)EDC Optimise