Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

27
Ben Matthews - @benrmatthews Global Leadership Conference 2014

TAGS:

description

Presented to the AMBA Global Leadership Conference 2014 in Nantes, France

Transcript of Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Page 1: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Ben Matthews - @benrmatthews

Global Leadership Conference 2014

Page 2: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

The Changing Face of Media

Page 3: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Digital Grows as a Source for News

Page 4: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

For Many, Mobile Means More News

Page 5: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

More People Getting News on Social Networks

Page 6: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Journalists Getting Trained in Social

Page 7: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Size of Social Media Networks

Page 8: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Top Facebook Publishers

Page 9: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Facebook Overtakes Google for Referral Traffic

Page 10: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Facebook Adapting to be More News Focussed

Page 11: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Shift in Mobile Users - And Advertising Revenue

Page 12: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Facebook’s Plot to Conquer Mobile

Page 13: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Poke, Messaging - Now Paper

Page 14: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Paper is Beautiful Reading for Messy News

Page 15: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Twitter is a Beautiful News Reader

Page 16: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Twitter is Already Optimised for Mobile

Page 17: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

The Search for the Perfect News Feed

Page 18: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

A Change is Coming...

Page 19: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram
Page 20: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Old Media Plays New Media

#GuardianCam

#Instafax

Page 21: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

What Do You Need to Succeed?

1. Mobile First

Page 22: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

Page 23: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

Page 24: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

4. Be there first

Page 25: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

What Do You Need to Succeed?

1. Mobile First

2. Beautiful Images

3. Great headlines

4. Be there first

5. Build relationships

Page 26: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Beautiful, Mobile, Attention Grabbing Media?

Page 27: Changing Face of Media, from Facebook Paper to Guardian and BBC on Instagram

Thank You

@benrmatthewsbenrmatthews.comhttp://bit.ly/bensamba


BBC Trust - Service review of BBC One, BBC Two …downloads.bbc.co.uk/bbctrust/assets/files/pdf/regulatory...services – BBC One, BBC Two, BBC Four and the Red Button – but there

BBC Trust - Service review of BBC One, BBC Two …downloads.bbc.co.uk/bbctrust/assets/files/pdf/regulatory...services – BBC One, BBC Two, BBC Four and the Red Button – but there

BBC Fair Trading: BBC Worldwide Group Trading …downloads.bbc.co.uk/aboutthebbc/insidethebbc/howwework/...and services BBC Worldwide Limited (“BBC Worldwide”) obtains from the

BBC Fair Trading: BBC Worldwide Group Trading …downloads.bbc.co.uk/aboutthebbc/insidethebbc/howwework/...and services BBC Worldwide Limited (“BBC Worldwide”) obtains from the

GB 133 GDN The Guardian (Manchester Guardian) Archive · GB 133 GDN The Guardian (Manchester Guardian) Archive Dates of Creation: 1821-1986 Administrative history The Manchester Guardian

GB 133 GDN The Guardian (Manchester Guardian) Archive · GB 133 GDN The Guardian (Manchester Guardian) Archive Dates of Creation: 1821-1986 Administrative history The Manchester Guardian

BBC Breathing Places - Logo of the BBC

BBC Breathing Places - Logo of the BBC

INDEPENDENT PUBLICATION BY RACONTEUR.NET#0591 …South America, India and Wales. Mark Hillsdon Contributor to titles such as The Guardian and BBC Countryfi le, he writes on topics

INDEPENDENT PUBLICATION BY RACONTEUR.NET#0591 …South America, India and Wales. Mark Hillsdon Contributor to titles such as The Guardian and BBC Countryfi le, he writes on topics

Guardian NetSecure - Quick Healdlupdate.quickheal.com/.../guardian/Guardian-NetSecure-Manual.pdf · Guardian NetSecure supports Guardian NetSecure does not support Microsoft Outlook

Guardian NetSecure - Quick Healdlupdate.quickheal.com/.../guardian/Guardian-NetSecure-Manual.pdf · Guardian NetSecure supports Guardian NetSecure does not support Microsoft Outlook

BBC Commissioning - Logo of the BBC

BBC Commissioning - Logo of the BBC

About the Blog · INSTAGRAM Instagram Followers: 30+ Average Likes per Instagram: 976 Average Impressions per Instagram: 9,240 Average Engagement per Instagram: 1,033 OTHER SOCIAL

About the Blog · INSTAGRAM Instagram Followers: 30+ Average Likes per Instagram: 976 Average Impressions per Instagram: 9,240 Average Engagement per Instagram: 1,033 OTHER SOCIAL

BBC VOICES RECORDINGS€¦ · BBC Voices Recordings) ) ) ) ‘’ -”) ” (‘)) ) ) *) , , , , ] , ,

BBC VOICES RECORDINGS€¦ · BBC Voices Recordings) ) ) ) ‘’ -”) ” (‘)) ) ) *) , , , , ] , ,

DATA CAPTURE SHEETS - Ofcom · Data Capture 2 . YES NO DON’T KNOW YouTube Netflix Instagram Apple Google Sky BBC Facebook X-box Critical Thinking Tracking ... CHANNELS AND PLATFORMS

DATA CAPTURE SHEETS - Ofcom · Data Capture 2 . YES NO DON’T KNOW YouTube Netflix Instagram Apple Google Sky BBC Facebook X-box Critical Thinking Tracking ... CHANNELS AND PLATFORMS

BBC Report - Logo of the BBC

BBC Report - Logo of the BBC

Instagram Connect Pro Extension User Manual · Instagram Connect Pro Extension User Manual Instagram Connect integrates Instagram with your Magento Store to display Instagram images

Instagram Connect Pro Extension User Manual · Instagram Connect Pro Extension User Manual Instagram Connect integrates Instagram with your Magento Store to display Instagram images

Guardian Internet Security - dlupdate.quickheal.comdlupdate.quickheal.com/documents/manual/guardian/Guardian_IS... · 4 Uninstalling Guardian Internet Security Removing Guardian Internet

Guardian Internet Security - dlupdate.quickheal.comdlupdate.quickheal.com/documents/manual/guardian/Guardian_IS... · 4 Uninstalling Guardian Internet Security Removing Guardian Internet

BBC PICTURES GUIDELINES 2017downloads.bbc.co.uk/commissioning/site/BBC_Pictures_Guide_to... · BBC Creative & BBC iPlayer BBC Pictures Guidelines ... Great pictures are essential

BBC PICTURES GUIDELINES 2017downloads.bbc.co.uk/commissioning/site/BBC_Pictures_Guide_to... · BBC Creative & BBC iPlayer BBC Pictures Guidelines ... Great pictures are essential

TAPFIN Quarterly Market Report European Contingent Workforce · United Kingdom: UK executives call for second Brexit vote, 180,000 employees get a pay rise (Source: BBC / The Guardian)

TAPFIN Quarterly Market Report European Contingent Workforce · United Kingdom: UK executives call for second Brexit vote, 180,000 employees get a pay rise (Source: BBC / The Guardian)

Broadcasting the Future - CTO Caribbean 2017/Kenia 2... · Instagram TV BBC 1 Fire in the Booth Memes Music Video (64M views, UK top 10)

Broadcasting the Future - CTO Caribbean 2017/Kenia 2... · Instagram TV BBC 1 Fire in the Booth Memes Music Video (64M views, UK top 10)

Summary · First story published by the Guardian Australia within first 4 months. Successful Beta launched with paying customers within 6 months. Shorthand was adopted by the BBC

Summary · First story published by the Guardian Australia within first 4 months. Successful Beta launched with paying customers within 6 months. Shorthand was adopted by the BBC

GUARDIAN-LITE STANDARD GUARDIAN GUARDIAN PREMIER

GUARDIAN-LITE STANDARD GUARDIAN GUARDIAN PREMIER

The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

The BBC in Scotlanddownloads.bbc.co.uk/.../bbc_policy_the_bbc_in_scotland.pdfAll BBC TV 83.1 82.4 BBC One (including BBC One HD) 82.7 82.0 BBC Two 83.9 83.5 BBC Three 84.2 83.3 BBC

BBC Hoddinott Hall | Neuadd Hoddinott y BBC (2013)

BBC Hoddinott Hall | Neuadd Hoddinott y BBC (2013)