Ch 3 - Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
13
the airport in your hands Economics. Business and Tourism One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet” Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue Luis Martín-Domingo | www.aeriport.com Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7
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Transcript of Ch 3 - Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
the airport in your hands
Economics. Business and Tourism
One section of the overall presentation for the PhD thesis titled “Airport Mobile Internet”
Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
Luis Martín-Domingo | www.aeriport.com
Ch1 Ch2 Ch3 Ch4 Ch5 Ch6 Ch7
Overview
20
15
20
11
20
12
20
13
20
14
20
16
20
10
Q
€
URL URL
ACI
Background
Public Utility
Airport Challenges
«
Guiding Passengers Commercial Revenue
« €
Recent Trends
Source: SITA
http://www.internetworldstats.com
Airport Mobile Websites
Source: dfwairport.com - as ın Feb 2011
Objectives
Easy Access
Q Quality Info
€ Commercial Info
Methodology
ACI
URL URL
100
Tourism
Evaluation of 3 Items
Easy Access
Q Quality Info
€ Commercial Info
General Results
32%
42%
6%
Results
Easy Access
Q Quality Info
€ Commercial Info
55%
9%
Conclusions
Easy Access
Q Quality Info
€ Commercial Info
the airport in your hands
Airport Mobile Website Evaluation: Terminal Navigation and Commercial Revenue
Universidad de Las Palmas de Gran Canaria
Luis Martín-Domingo | www.aeriport.com
Text and presentation available at www.aeriport.com
Thank you!
