Cendol (power point)
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Transcript of Cendol (power point)
E N G L I S H 2
MEMBERS:
LIM YANG KANG
LUCAS ONG
AVERLLEN ANG
RACHAEL CHEONG
YEN WEI ZHENG
WILSON TAN
LIM JAY SHEN
IVAN TAN
School of Architecture, Buildings and Design. (FNBE)
C E N D O LM A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T
Cendol is one of the most desirable traditional desserts in Malaysia.
Malaysia’s weather benefits from a tropical climate with high temperatures throughout the year.
Cendol & Rojak Bukit TinggiJalan Batu Nilam 2, Bandar Bukit 41200 Klang
Gula Melaka (palm sugar) + Coconut Milk + Cendol + Signature Glutinous Rice
ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
Founder Mr. Ananthan
Founded in 2004
History Started Based On Stalls
Only One Branch in Malaysia
Known As Best Cendol In Bukit Tinggi
TEO CHEW CHENDUL 27, Lebuh Keng Kwee, Georgetown, 10100, Penang
Signature Home Made Gula Melaka (palm sugar) + Green Jellies + Santan + Kidney Red Bean
ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
FounderMr. Tan Teik Huang
Founded in 1936
History 1977, Tan Teik Huang Passed Down His Business to His Sixth Son, Tan Chong Kim
FOURTEEN Branch in Malaysia
Known As the Top Chendul in Malaysia
WHO ARE THE COMPETITORS ?
COMPETITIONS OFCHENDUL AND ROJAK (KLANG)
There are a few competitors nearby the area , some are just next to his truck stall and also located along the same street as him.
MARKET NATURE: OLIGOPOLY
REVIEWROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE LOW POOR
COMPETITIONS OFTEO CHEW CENDOL (PENANG)
In George Town, there are about 50 competitors in the market and about 8 competitors within the area
REVIEWCENDUL PULUT (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE AVERAGE AVERAGE
REVIEWROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
GOOD AVERAGE AVERAGE GOOD GOOD
WHAT ARE THE COMPETITION STRATEGY ?
STRATEGY #1
QUALITY
STRATEGY #2
LOCATION
STRATEGY #4
CUSTOMERS
STRATEGY #3
PRICING
STRATEGY #5
ADVERTISING
WHAT ARE THE SIMILARITIES ?
SIMILARITIES
SIGNATURE DISH
WOKERS ADVERTISING
CENDOL AND ROJAK
LOCAL AND OWNER
BROADCAST MEDIA
ENVIRONMENT
OPEN SPACE
WHAT ARE THE DIFFERENCES ?
DIFFERENCES
HISTORY LOCATION BUSINESS OPERAION
DIFFERENCES
TARGETED MARKET
COMBATING COMPETITION
TYPE OF FOOD
RECOMMENDATION
RECOMMENDATION FOR CHENDUL AND ROJAK
ORGANIZATIONAL STRUCTURE
EMPLOYEES HIGH TECHNOLOGY FACILITIES
CONCLUSION