Celilo Inn and Social Media Marketing

Cassandra McCann

Overall Online Presence

•Almost non existent online presence.

•Two snapshots, April 4th and April 9th.

•Hotel established in 2009. Biggest press happened when the American Ferrari Club came in July, 2010. Since then buzz has gone back down to zero.

Celilo Website

• Celilo Inn Website

• Incredibly wordy. Nothing stands out. “When designing […] consider such things as scrolling distance, and scrolling frequency” (Wodtke, 9).

•No central location for social media links

Celilo’s Blog•Celiloinn.wordpress.com

•Amature style-#4 blog tip is Design matters.

•http://www.blogforguests.com/14-lessons-about-blogging#more-185

• Lack of links to other Celilo sites.

• Blog posts are too short and too closely related to the hotel. Seems more like sales pitch then a blog.

•Posts almost identical to posts on the official website.

Celilo Facebook•Celilo Facebook Fan Page

• No link to blog or twitter.

•Posts almost identical to blog posts.

•Too many posts regarding contests

•People are losing interest

• Need to start responding to people’s comments.

•“Listening and then acting was the crucial first step for its new social strategy” (Li, 207).

Celilo Twitter• Celilo Twitter Page

•Not linked to any other Celilo site.

•Inactive since August 19th, 2009

•Either delete or activate again

Celilo on TripAdvisor

Celilo needs to start responding to these reviews.