Holiday Inn Express Digital Marketing Plan
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Holiday Inn Express Digital Marketing Plan New Media Driver’s License By Sijie Xiao
Transcript of Holiday Inn Express Digital Marketing Plan
Holiday Inn Express Digital Marketing Plan
New Media Driver’s License
By Sijie Xiao
Brand Value
Start your Bahamas trip from here.
Let us fulfill your holiday dream.• Campaign Goal
Brand awareness Gain new customers Market share
Target Audience
Young couples
Family
Looking for tropical hotels
Social Media Strategy
• new ads• hotel profile• hotel pictures• hotel news (discount news, events) • all other social networking website address
encourage audience to response to those ads.
• Categories that can be connected with hotels such as traveling, food, architectures and so on.
Social Media Strategy
• Communication
• Promotion
• Events
Mobile Strategy
• Mobile Site• The content would be simplified to
“hotel profile, reservation, location, contact”. • The reservation and location are
the main functions. • Social media site will be included.
• Apps• Adventure game app
Mobile Strategy
• Mobile Advertising• Advertising would be displayed on
apps like Weather channel, or flight booking channels as banners.
• Joint Mobile Strategy• Cooperate with Instagram or Vine or
other apps.• take pictures of family or couple’s
staying in hotel, post online.
Internet Marketing Strategy
Internet Marketing Strategy
The online news room in homepage is also important because every piece of press release related to Holiday Inn will be displayed in that page so that when journalists or reporters require for information, online news room would be a good resource center.
Budget
• $500,000 for Internet marketing in 2013.
Website Design
29%
SEO25%
SEM25%
Social Media13%
Mobile9%
Ads Spending
