CDECA - Selling You
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Transcript of CDECA - Selling You
Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)
Kevin J Lenard© November 16, 2016
Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)
Kevin J Lenard© November 16, 2016
Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)5. Content Marketing
Kevin J Lenard© November 16, 2016
Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. “Social Media Marketing” (FREE!)5. Content Marketing6. Own Your Brand
Kevin J Lenard© November 16, 2016
Online Dating For Adults
• Shop for your soulmate in your underpants!
Kevin J Lenard© November 16, 2016
Online Dating For Adults
• Shop for your soulmate in your underpants!
• Filter out all the losers!
Kevin J Lenard© November 16, 2016
Online Dating For Adults
• Shop for your soulmate in your underpants!
• Filter out all the losers! • THOUSANDS of prospects and every
one is single!
Kevin J Lenard© November 16, 2016
Online Dating For Adults
• Shop for your soulmate in your underpants!
• Filter out all the losers! • THOUSANDS of prospects and every
one is single!• No: “Would you like to dance or should I
just piss off right now?
Kevin J Lenard© November 16, 2016
Online Dating For Adults
• Shop for your soulmate in your underpants!
• Filter out all the losers! • THOUSANDS of prospects and every
one is single!• No: “Would you like to dance or should I
just piss off right now?
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!1. Storytelling
Kevin J Lenard© November 16, 2016
Online Dating’s 7 Fatal Flaws7. Click-Delete 6. The Age Box 5. Mole-Hill Mountains 4. Hope Springs Eternal 3. "SQUIRREL!"2. Don't Trust Instincts That Don't Exist!1. Storytelling
Kevin J Lenard© November 16, 2016
Selling You1. Strategic Thinking2. Develop Your Narrative3. ABC (Always Be Closing)4. ‘Social Media Marketing’ (FREE!)5. Content Marketing6. Own Your Brand
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to
leverage?
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to
leverage?• Who cares?
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to
leverage?• Who cares?• Why buy you and not your competitor?
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to
leverage?• Who cares?• Why buy you and not your competitor?• What can you do differently?
Kevin J Lenard© November 16, 2016
Strategic Thinking• What’s happening in the world?• What’s going on in your industry?• What are the latest hot buttons/trends to
leverage?• Who cares?• Why buy you and not your competitor?• What can you do differently?• How can you do it differently?
Kevin J Lenard© November 16, 2016
Develop Your Narrative• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and services through our targeted and imaginative approach.
Kevin J Lenard© November 16, 2016
Develop Your Narrative• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and services through our targeted and imaginative approach.
• Our style is integrated and interactive. It encourages discussion, giving your target audience a strong voice and your brand a clear understanding of their needs and wants.
Kevin J Lenard© November 16, 2016
Develop Your Narrative• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and services through our targeted and imaginative approach.
• Our style is integrated and interactive. It encourages discussion, giving your target audience a strong voice and your brand a clear understanding of their needs and wants.
• This communication enables businesses to create and maintain real relationships with their clientele and immediately allows brands a platform to share their latest news, products and services.
Kevin J Lenard© November 16, 2016
Content Marketing
• The “Creative Canvas”:• Each social medium is just a channel.
Kevin J Lenard© November 16, 2016
Content Marketing
• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.
Kevin J Lenard© November 16, 2016
Content Marketing
• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.
Kevin J Lenard© November 16, 2016
Content Marketing
• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.• Quality trumps quantity.
Kevin J Lenard© November 16, 2016
Content Marketing
• The “Creative Canvas”:• Each social medium is just a channel. • Different sized pieces for different media.• Choose strategically and practically.• Quality trumps quantity.• Creativity and insights are key.
Kevin J Lenard© November 16, 2016