WHETHER YOU’RE SELLING ON

or

OR YOUR OWN E-COMMERCE SITE, IT IS ESSENTIAL THAT YOU

Blogs are a great way to build relationships with your target audience!

Make sure you take the time to communicate with the people commenting on your blog posts.

You will be amazed at how many people will start commenting once a conversation is started.

There is always an audience with similar interests to your business.

Some of the best e-commerce blogs are the ones who share their personal stories.

Sharing real life examples will help keep your audience loyal and engaged.

Blogs allow you to expand on your most commonly asked questions from customers and prospects.

If you’re just starting out, check out your competitor’s sites to see what customers are asking.

competitor.com

Read customer reviews of books on Amazon relating to your business and see what customers are saying.

Most importantly, find what people are saying is missing. Once you know, make sure you write about that topic in detail.

You will be amazed at how quickly you become an authority when you consistently provide content people are looking for.

Blogs allow you to share your company’s personality with

your audience.

...though you should discuss ways your product can be a solution to customers’ pain points.

If you sell shoes, you can discuss ways to prolong the new look and feel of a shoe.

You can also blog about how your shoe solves common foot problems your customers may have when wearing other shoes.

Outside of sharing your online stores personality, blogging about your industry and solutions you offer really helps customers and prospects.

Having a blog is not only about trying to sell your products...

Educate with product demos, how-to videos and funny behind the scenes stories.

If you have a company pet, share pictures and tell the story. Be sincere and over time, you will build a loyal audience.

Add videos to your blog to share each of the touch points mentioned.

HAPPY SELLING!FOR MORE EBAY SELLING TIPS, VISIT SUREDONE.COM/BLOG/