-Fred R. David- -Wheelen and Hunger.

-Hill and Jones-

-Michael E. Porter-Chandler

-

Khalil(2002)

1.

2.

3.

(2003)

1. 2. 3. 4.

(2003)

1. 2. (effectiveness)

(efficiency)

berthCYTT(Turn around)

3.

4. Ex.MerskP&O15%

5. (Enterprise level) (Corporate Level)(Business Level)() (Functional level)

6.

1. (Enterprise level):

2. (Corporate Level)

:

3.(Functional level)

(Goals)(Objective)

Hill & Jones

1. 2. 3. 4. 5.

SWOT

1. 2.

3.

4.

1. (Strategy formulation) 2. (Strategy implementation) 3. (Strategy evaluation)

-Hill and Jones-

()

General

Envi

ronm

ent

General

Environment

Gen

eral

Environment

SocioculturalSociocultural

Global

Global

TechnologicalTechnological

Polit

ical/L

egal

Polit

ical/L

egal

Dem

ogra

phic

Dem

ogra

phic Econom

ic

Economic

IndustryIndustryEnvironmentEnvironment

Threat of new entrantsThreat of new entrantsPower of suppliersPower of suppliersPower of buyersPower of buyers

Product substitutesProduct substitutesIntensity of rivalryIntensity of rivalry

CompetitorCompetitorEnvironmentEnvironment

()

()

1.

2. 3.

Fred R. David

Wheelen and Hunger

1. (environmental scanning)2. (strategy formulation)3. (strategy implementation)4. (evaluation and

control)

Wheelen and Hunger

-Joel Ross and Michael Kami

-Charles Hill and Gareth Jones

-

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