數位出版產業介紹 -...
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數位出版產業介紹 數位出版產業介紹 April April 11 11 , 2007 , 2007 陳俊良 陳俊良
Transcript of 數位出版產業介紹 -...
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April April 1111, 2007, 2007
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Speaker Profile 1972 1994 1996 1997 -: 1998 Best Student Paper Award from International Symposium on Chinese Spoken Language Processing
(ISCSLP) 1998 MCSE (Microsoft Certificate System Engineer) 1999 1999 Co-founder & Technical VP 2000 2002 2002 MBA 2003
2004 2005 2006 etaiwanNews 2007 Moker COO
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Outline
Reader Moker NY times
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Supplier Customer
Supplier Customer
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Content is the king =~
,
MSN/ Skype ,
Xbox360 PDA phonehome media center +=
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.. ():
( DV)
(PDAIA)
(XBOX 360WiiPSPPS3)
,Video
: computer, communication &
customarycontent
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200122111
28 11/30()
(dead tree business)
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:
(Blog
) : PDA
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VS
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Digital Value Chain
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Media Life Cycle
metadata/context
User
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Digital Content Solutions Structure
DigitalContentCreation
Digital Content
Management
DigitalContent Delivery
MobileConsumption
Services
MobileStreaming
Media
Digital IPTV
TVConsumption
Services
PCConsumption
Services
Cell
the creation or acquisition, aggregation, storage & management of rich media
the distribution networks & channels for rich media services
PDA
W-Lan
Radio
Print
DVD
DVR
MediaCenter
STB DTV& MHub
CONTENT DELIVERY ENJOYMANAGEME NT
Media StorageDAM
Digital MediaPlatform
the consumption devices of rich media
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->-> ->
/
VS
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(PageMakerQuarkIndesign)CD title Maker playerFrontPageDreamweaver
Internet
Adobe (PDFFlash)
Internet P2P PDA
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Paperless
POD (Print On Demand) Digitized
Everything can be converted to digital format (ear, eye, nose, experience)
(Negroponte), MIT
Unlimited Ubiquitous
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Benefits of E-publications Web site in a box on and off line availability Guided usage Integrated e-commerce Interactivity with end-users web 2.0 Digital Right Management (DRM) Usage tracking Digital archive and search Increased AD revenue via replacement of past
ad pages with current ones
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Moker Founded in 2005, Moker designsproduces hosts and distributes top quality E- publications based on TV programming and print.
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Design and Production
TV Programs
Movies
EPKs
POD Casts
Corporate Videos
Magazines
Brochures
Books
Catalogs
Manuals
e-Publications
Internet online, Mobile, PC, NB, environment
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Integrated hosting and distribution platform
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Top ClientsTop Clients
http://www.philips.com/global/index.html -
DemosDemos
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p2p http
http://www.moker.comhttp://www.moker.com.cn
http://www.moker.com/http://www.moker.com.cn/ -
2006 200
9000 10000
Web 2.0 (User Generated Content)
+ 30
2000 XPLUS650
10%-20%650
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Flash-based VS Traditional PDF-based
flash-based client
)
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AA
BB
CC
DD
EE
A B C D E
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Business Model1. advertizing and/or sponsorships revenues,2. user fees (e.g., subscription- or
transactions-based usage charges),3. product/services sales (e.g., from related
products and/or services),4. cross-promotion (e.g., of traditional media or
commercial operations), and/or5. digital content licensing
1. partnerships aimed at sharing costs
and/or gaining access to content2. corporate and/or private sector sponsorships3. user fees and/or4. third party licensing fees
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Google Books (Prints)
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Panasonic Sony
Zinio PDF reader Moker Flash reader New York times reader Microsoft reader
Microsoft Reader Software
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Reader
Highlight
Zinio Reader
Moker Reader
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Hardware Reader
Panasonic "Words Gear"
Mobile Device
http://www.akihabaranews.com/en/en/news-12522-CEATEC - Panasonic Word Gear e-book reader.html -
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Sony PRS-500
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dotcom End-user device manufacturer Easy Creation Safe Protection ( Archiving and Search Efficient Distribution
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Speaker ProfileOutline VS Digital Value ChainMedia Life CycleDigital Content Solutions StructureBenefits of E-publicationsMoker Design and ProductionIntegrated hosting and distribution platformTop ClientsDemos2006 Business ModelGoogle Books (Prints)Reader 32Hardware Reader [email protected]
