Presentation for Rhyth meeting UNIDO

Dti Campus, Pretoria, South Africa, 25 November 2010

CBI: Centre for the Promotion of Imports from developing countries

Leon Tomesen

CBI facts and figures

Agency of the Netherlands Ministry of Foreign Affairs since 1988

Supporting 30 countries

60 employees at CBI’s head office

Worldwide network of 250 experts, representing > 40 nationalities

Order book until 2015: 150 million euros

Rotterdam

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Countries

Current CBI countries

Afghanistan, Bangladesh, Benin, Bolivia, Burkina Faso, Burundi, Colombia, Egypt, Ethiopia, Georgia, Ghana, Guatemala, Indonesia, Kenya, Kosovo, Madagascar, Mali, Moldova, Mozambique, Nepal, Nicaragua, Pakistan, Rwanda, Senegal, Suriname, Tanzania, Uganda, Vietnam, Zambia,

South Africa

New countries 2009

Mongolia, Palestinian territories, Sudan, Democratic Republic of the

Congo, Yemen

Countries with exit strategy

Albania, Armenia, Bosnia-Herzegovina, Ecuador, El Salvador, Honduras, India, Jordan, Macedonia, Montenegro, Morocco, Peru, Philippines, Serbia, Sri Lanka, Thailand, Tunisia

At the latest on December 31st, 2013 3

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CBI/ITC NTF II

FEASIBILITY MISSION

Republic of South Africa

CBI & ITC mission statements

Enable small business export success in

developing countries by providing, with partners, sustainable and inclusive

trade development solutions to the private sector, trade support

institutions and policymakers

Contribute to sustainable economic developmentin developing countries

through the expansion of exports from these

countries

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"the creation of sustainable exporter competitiveness in selected

potential export sectors and selected partner countries”

Joint trade related

technical assistance

programme for

developing countries

Objective NTF II

NETHERLANDS TRUST FUND (NTF II)

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Selected partner countries

Senegal

Bangladesh South Africa Kenya

Yemen Uganda

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Assessed market demand

High potential for export growth

Value added products and services

Scope for moving up the value chain

Sustainable, socially responsible &

environmental friendly approaches

CRITERIA FOR SECTOR CHOICE

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CRITERIA FOR TSI CHOICE

Active involvement in issues related to exports (EU)

Ability and willingness to develop products and services for exporters (EU markets)

Sufficient (proven) demand for EU export related services among exporters

A sound financial situation

Professional organisation and management

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OUTCOME IDENTIFICATION MISSION SEPT. 2010

Sector

Lead TSI

Geographical focus

Automotive

Durban Automotive

Cluster (DAC)

KwaZulu Natal (KZN)

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Articulated

demand from

South Africa

NTF II offer

Matching demand and offer & establish feasibility

Area for

partnership

A feasiblle NTF II

project in South Africa

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Value Chain

INT. MARKETSEXPORTERSMANUFACTURERSINPUTS

Durban

Automotive

Cluster

NTF II support

Inclusive value chain perspective

Network of value

chain stakeholders

NAAMSANAACAM

TIKZN

dti

UNIDO

AIEC

SAIBL

DIPA

Durban

CCI

Universities

Tradepoint

eThekwini

municipality

Value chain

enhancement

others others

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KZN Tooling

Iniative

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Beneficiaries

Value Chain

INT. MARKETSEXPORTERSMANUFACTURERSINPUTS

Durban

Automotive

Cluster

Summary of NTF II concept

Network of value

chain

stakeholders

NTF II support

Sustainable export services for exporters

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Types of TSI support

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Institutional strengthening of TSI

Export development and promotion

Provision of export intelligence

Human resource development

(training)

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Institutional strengthening of TSI

Analysis of and/or advice on

the role of the TSI within the

export value system

For the purpose of the improved delivery of

services that reinforce SME-exporters and

producers

• Intervention design

• Business plan

• Etc.

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TSI export development and export promotion

Certification

Market entry

Business Audit and action plan

Business development

ExportCapacityBuilding

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Business Audit

and action plan

Assessment of SME on

competence for European

market entry by means of an

export audit

Plan of action

TSI export development and export promotion (1)

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Business

development

Coaching SME’s to further professionalise

their business operations

TSI export development and export promotion (2)

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Facilitating service delivery by TSI (4)

Export capacity

building

Coaching SME to meet European market

demands

Exploring European markets

Developing an export strategy

TSI export development and export promotion (3)

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Certification

Providing expertise regarding the process of certification

Possibility of co-financing

TSI export development and export promotion (4)

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Facilitating service delivery by TSI (5)

Market entryRegional and Europe

Improving marketing skills for

both the regional and European

markets

Realising a sufficient amount of

relevant business contacts

Facilitating participation in trade

fairs, conferences, road shows

and/or B2B events

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Provision of export intelligence

Market Intelligence

TailoredIntelligence

BusinessIntelligence

ImportIntelligence

MarketAccess

ExportIntelligence

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Provision of export intelligence (1)

Market IntelligenceMarket studies aimed at

developing an export marketing

strategy, specific for each sector

Available for 26 sectors and 100

subsectors

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Provision of export intelligence (2)

Tailored Intelligence Sector studies provided on

request of a TSI

Exporters, marketing managers

and/or entrepreneurs from

developing countries

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Provision of export intelligence (3)

Export IntelligenceEssentials for exporting to

Europe

E-commerce, trade fair

participation:

What is the European Union?

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Provision of export intelligence (4)

Business IntelligenceMarket studies aimed at

developing an export marketing

strategy, specific for each sector

CBI has up-to-date information

on the impact of CSR and

market access requirements on

exporters in DCs

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Provision of export intelligence (5)

Import Intelligence

Sector studies on the chances

and threats concerning the

import from developing

countries to Europe

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Provision of export intelligence (6)

Market Access

Legislation laid down by the

European Union, the EU-members

and Norway and the voluntary

private sector’s requirements

For countries from DCs that want

to export to Europe

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Human resource development (training)

Training in target country

Training in Europe

Online training

Creating knowledge and developing of skills and attitude

Aimed at SMEs and TSI staff members

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CBI sectors

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Agricultural Industrial Consumer Services

Fresh fruit and vegetables

Timber and timber products

Wine

Etc.

Automotive

Castings and forgings

Medical equipment

Etc.

Office and school supplies

Home textiles

Garments

Etc.

Tourism

Business Process Outsourcing

IT Outsourcing

Etc.

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ECP Modules BSOD Modules MI Modules

SMEs

Increase of the competitive capacity

BSOs

Improved sustainable service provision

SME en BSOs

Effective implementation of the available information

HRD Modules

SME en BSOs

Effective implementation of export knowledge and export skills

CBI modules

CBI cooperation

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National European International Partner BSOs

Trade2gether: Pum, Agentschap NL, DECP, FMO etc. www.trade2gether.org

Ministry of ForeignAffairs of the Netherlands

Other partners

Private sector

TRIC network:Sippo, BTC, BIO, SIDA/Swedish Chambers, FIN Partnership, Norad/HSS, etc.

• Private sector

ITC

UNIDO, USAID, WB, IDB, WTO, Etc.

Implementation

Delegated principal

Local externalexperts