Carol NewmanGeneral Manager, JAMCOPY

Jamaican Copyright Licensing Agency

Visual Artists & RROs:The Jamaica Experience

IFRRO Visual Arts Working Group Conference on Visual Material

Buenos AiresOctober 23, 2012

The Jamaican Landscape• Population – 2.7M

• 1 Visual Arts College

• 2 Universities have a VA department

• National Gallery - the largest and oldest public art gallery in the Anglophone Caribbean.

• Several small galleries across the Country

• Trade Organisations – Visual & Performing Arts Assn of Ja., Jamaica Guild of Artists, Jamaica Design Assn., two Photography Societies, Potters’ Assn., etc.

Jamaican Artists –Masters of colour, material and textiles

• Art is a vibrant sector of the Creative Industries• Edna Manley – “pioneer of Jamaican art”• Albert Huie the “Father of Jamaican Painting”• Mallica “Kapo” Reynolds is hailed as one of

Jamaica’s most profound self taught artists. • David “Jack” Pottinger has been recognised as one

of Jamaica’s prolific painters.• Barrington Watson - one of the most influential

figures in art in independent Jamaica

JAMCOPY – the national RRO• One of 3 CMOS in Jamaica

• Established in 1998

• Direct mandates – publishers and creators

• Mandates authorise licensing of reprographic uses

• Creators include visual artists of all genre

• Currently licenses government, education, copyshops

• Very small royalty returns from reprography for visual artists

JAMCOPY – All things to all Artists?

• Assistance/Advice/Facilitation– Copyright issues generally– Primary rights licensing– Secondary rights licensing– Contracts– Copyright Infringement– Piracy– Publishing– Marketing

Answer = Collaboration & Cooperation

• Guild of Artists nominates a Director to the Board

• Associate member of VPAJ

• Seminar – the business of art– Licensing rights: primary and secondary– Contracts– Copyright infringement

• Guidance re fees for some primary use

• Business opportunities

The Gallery at JAMCOPY

Photographs: C Rose

Lessons

• Flexibility

• Adaptability

• Responsive

• Relevance

• Value Proposition