PowerPoint Presentation

Tata Motors Car Launch Analysis09.07.2015

To understand the launch trends of Tata Motors for their passenger car variantsObjectiveTata Nano GenX

Tata Safari Storme

Tata Zest

Choice of modelsTata Nano GenX

Launched in 2015A Press conference organized in DelhiAfter an initial talk, the car is driven in from backstage2 Senior company officials walk out and take a Q&A

Social Media

Ran a contest on Twitter and Facebook called #TheChosenOnes for 3 daysThe winners got a chance to visit the car plant in Sanand and witness how the car is producedThe best entries amongst these shall win special prizes

Even after the contest is over, they continue to speak about it by making the winners journey a major eventThe added a PR initiative PR initiative with Radio City interviewing the winners added further traction

Social Media

Digital PRThe PR continued with press articles on various portals.The winners were invited for the car launch as well to the factory

Digital PR

Car Reviews on popular portals on such as CarWale

Digital PRLaunch articles on popular automobile portals such as NDTV Auto

Launched in 2012A Press conference organized in DelhiAn initial talk showcased the evolution of Safari as a brand over the yearsThis was supported by previous adsThe stage backdrop opens and the car is driven in by 2 senior officials who stand for Q&A

Tata Safari StormeSocial Media

Started with a pre-launch campaign on Facebook. The cover picture would reveal a part of the jigsaw everydayA certain milestone would also be mentioned each dayOn Twitter, the audience engaged with the tag #TataSafariStorme

Social MediaOn the launch day, the above message was sent to the fans.This helped bridge the offline launch with the online buzz

#BraveTheStormePost the car launch, the brand introduced a microsite for a contest #BraveTheStormeUsers were asked to sign in with their Twitter accountThe contest starts with a participant answering how he braves the storms of his lifeBased on the virality of the tweet does the best tweet win a Safari Storme

Digital PRLaunch articles on popular automobile portals such as NDTV Auto

Launched in 2014A Press conference organized in MumbaiOnce again, the car makes an entry with the stage backdrop opening up and 2 senior officials driving in with the carThey are then photographed and stay for Q&A

Tata ZestSocial MediaRan a contest on Twitter and Facebook called #Zestabulousmonday The winners got a exciting vouchersThe contest spoke asked people to speak about how they would want to start their Mondays

Digital PRCar Reviews on popular portals on such as CarWale

Digital PRLaunch articles on popular automobile portals such as NDTV Auto

Eon launched in India in 2011The global launch took place in India, which is the market the car was conceptualized forRepresenting the countrys culture, there were presentations of varied art formsThe cars enter stage while a dance sequence take place. 3 cars together

Alternative Route

Digital PRLaunch articles on popular portals such as India TV

Digital PRCar Reviews on popular portals on such as CarWale

Innovative display teasers Launched a microsite that enabled the customer to have a personal car unveiling

Creative Banner Ads

All car launches have the car driving in from behind the stage

For social media, a contest is done to initiate engagement in the name of the brand

Reviews and press releases in popular automobile portals

Generic Take Backs23Thank You