360 Degree Marketing Campaign for Hyundai's New Car Launch

8/13/2019 360 Degree Marketing Campaign for Hyundai's New Car Launch

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EL]aJaF ELK^

Agtrkjuftakg Zdm GmmjZdm Zcrnmt

NrkupZdm Ajmc

Zdm

Fcopcang

FuraksatyVtcnm

Prm LcugfdVtcnm

LcugfdVtcnm

Pkst LcugfdVtcnm


3/29

ZDM GMMJ

GC

84 ymcrs/ Vagnlm Csparms tk huy c Emrrcra kgm

jcy

^cgts tk hm rmfkngazmj ag

das skfacl nrkups

Lkkis tk pkrtrcy tdm hmst

kut ke dao

GC

8> ymcrs/ Ocrramj Csparms tk hm eagcgfaclly

agjmpmgjmgt

Pcssakgctm chkut dmr

laemstylm

Vdm as tdm trmgj smttmr ag

dmr farflms

GC

68 ymcrs/ Ocrramj

Mcrgs ag > janats

Emmls das earst fcr suppkrts

kgly eugftakgcl hmgmeats

cgj as socll

^cgts tk upnrcjm das fcr

erko smnomgt C tk H8

Aocnms dajjmg ekr pravcfy assums.


4/29

ZDM ZCXNMZ NXK]P

3. Agjmpmgjmgt

8. Zcim tdmar kwg jmfasakgs

6. Laims tk stcy ag fkgtrkl

:. Vkfaclly cftavm

=. Csparms tk hm skfaclly cfigkwlmjnmj5. Lavms hrallacgt

^cgt tk fkgtrkl tdmar kwg

jmgtaty

CNM 2 85 tk 6= ymcrs


5/29


6/29

FuraksatyHualjmr

-60 jcys erko

nrcgj lcugfd

Frmctagn cH]RR ag PrmLcugfd

-3= jcys erkonrcgj lcugfd

OcssCwcrmgmss 2Nrcgj Lcugfd

Okomgt ketrutd

Cftavctakg

Okjm 2 PkstLcugfd

FCOPCaNG ZaOMLaGM


7/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr


8/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

Numss wdct

as 3=

Uasatkrs wkulj cgswmr wdct tdmy tdagi tdmfcopcang 3= as ekr

M.n. Zdm fcopcang 3= as ekr cll tdm 3= stctms ke Agjac

Ecfts rmlctmj

tk guohmr 3=

Uasatkrs wkulj pkst ecfts chkut tdm guohmr 3=

M.n. Ag okst fulturms 3= as wdmg cjultdkkjkeeafaclly hmnag

Pdktk rmlctmjtk 3=

^mmily naet vkufdmrs

tk hm navmg cwcy

Nrcgj Prazm2 3= jcy

Murkpm tkur ekr 3=pmkplm


9/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

3=Zk igkw vasat wdctas3=.fko

Vocll cjvmrtasmomgts wkulj hm

pkstmj kg tdm tkp randt fkrgmr kemvmry kjj guohmrmj pcnm

Zdm cjvmrtasmomgt wkulj hm ag cwdatm hcfinrkugj ekr hmttmr

vasahalaty

Hy pkstagn kg mvmry kjj pcnm tdmrmas c vmry dand fdcgfm tdct tdm

rmcjmr wkulj gktafm at


10/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

XBs wkulj csi pmkplm wdct as 3= cgj clsk csi tdmar lastmgmrs tk gcom

3= skgns ke tdmar ecvkratm sagnmr


11/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

^m wkulj csi kur Ecfmhkki ecgs tk navmajmcs chkut 3=

M.n. 3= tdagns yku wcgt tk jk hmekrm ykujam, 3= tdagns yku lkvm mtf

^aggmrs wkulj hm jmfajmj hcsmj kgpkpulcr fdkafm

3=tdagns

Ecfmhkki ncoms ag wdafd tdm guohmr3= wkulj hm pavktcl

M.n. C pmrskg wkulj nmt 6 jcalyfdcgfms ke plcyagn rkulmttm cgj ae dm

nmts 3= dm wags, Hlcfibcfis 83 wkuljhm rmplcfmj hy 3= cgj ae yku nmt 3=yku dcvm c hlcfibcfi

Ncomskg 3=


12/29


13/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

Hlkkpmrs

Hlkkpmrs ke pkpulcr

fmlmhratams numssagnwdct as 3=;

Hlkkpmrs ke euggycgswmrs tdct pmkplm

ncvm juragn ocll

kg-nrkugj cftavctakg


14/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

Pkstmrs cgj hcggmrs ke 3= ag oclls Pmkplm wkulj hm csimj tdmar vamws kg

wdct tdmy tdagi as 3=

Hlkkpmrs wkulj hm upjctmj kg QkuZuhm

Ocll

Cjvmrtazm ag fagmoc dclls

Vmlmft praom oultaplmxms cgj wmmimgjsdkws ekr tdm cjsOkvam

Zam up watd Hcrastc & Fkstc Fkeemm tkplcfm tmgt-fcrjs kg tchlm

Hcrfkjms kg tdm fcrjs wkulj jarmftpmkplm tk kr Ecfmhkki pcnm

Fce


15/29

Furaksaty stcnm

ZUF

^dctas3=.fko

Pragt

Xcjak

Ecfmhkki

Zwattmr

QkuZuhm

Kutjkkr

Hallhkcrjs ke 3= vasahlm

erko c lkgn jastcgfm

^kulj dmlp agrmagekrfagn tdm omsscnm

Hallhkcrjs

Plcfmj ct strctmnafagtmrvcls ag praomlkfctakgs

Cj

Pklms


16/29

HXMCIAGN ZDM aFM

Zdm fkoplmtm wdctas3= ZUF


17/29


18/29

Prm-lcugfd plcgs

Frmctagn tdm huzz Prmss Xmlmcsm

Nmgmrctm furaksaty Fcr Xmvamwmrs

Agvatm rmvamwmrs erko rmputmj

Ocnczagms cgj ^mhsatms ekr

Zmst Jravms

Xmqumst tdmo ekr rmvamws tk hm

puhlasdmj bust cetmr lcugfd

Xug tdm ZUF mxtmgsavmly

]sm pragt, kutjkkr, janatcl,

rcjak cgj ktdmr fdcggmls tk

rmagekrfm tdm omsscnm Jravm ykur ajmgtaty tcnlagm

Vdkw ykur ajmgtaty fkgtmst

Cggkugfm tdm lcugfd jctm cgj

vmgum

Agtrkjufm tdm Eluajaf

pdalkskpdy 3= Mvmgts cfrkss tdm fkugtry2

Pull tdm frkwjs

Frmctm c huzz kg Cutk wmhsatms

& jasfussakg ekruos chkut

pkssahlm emcturms

Xug fkgtmsts kg Ecfmhkki Pcnm

tk numss tdm emcturms


19/29

LC]GFD


20/29

UMG]M

HujjdAgtmrgctakgclfarfuat

FAZQ

Gkajc , Jmlda

Lcugfd JCZM

3=tdGkvmohmr8036

ZDMOM ke

LC]GFD

Hcsmj kg tdmrmelmftakg keykur ajmgtaty

3= pmkplm wdk dcvm ocjm tdmar ajmgtaty , erko cll wclis ke laem , wall hm agvatmj

ekr lcugfd mvmgt

Xmlctms tk tcnlagm ke fcr

Frkwj wall hm chlm tk rmlctm watd tdmo

Lufiy waggmrs erko tdm fkgtmst nmt tk tcim c rajm kg tdm rcfm trcfi clkgn watd

tdmsm jangatcrams

ZUF Fkgfmpt


21/29

ZUF Fkgfmpt


22/29


23/29

Ecfmhkki 2 Qkur fcr , ykur

stkryFrmctm mgncnagn Ecfmhkki pcnm

Fkoaf straps crkugj fcr mxpmramgfm

Zcn eramgjs cgj ocim c stkry

Fcopcang jravmg hy pmkplm

tdmosmlvms

Vcvm kg okgmy

Okhalm Cpps

aPdkgm cgj cgjrkaj rcfagn ncom ekr cjultsVdkwfcsms emcturms cgj 650 Uamw

Mcfd lmvml uglkfis gmw a3= emcturms.

Zkp sfkrmr gctakgclly wall nmt c huopmr prazm

Okhalm Ocrimtagn ekr Cpps

Janatcl Fcopcang


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25/29

KVZ LC]GFD

C]NOMGZMJ XMCLAZQ

a 3= FCX XCLLQ

Jkwglkcj CX cpp

Uamw 6J mxpmramgfm ke tdm fcr

Fkom mxprmss ykur ajmgtaty

watd kgm ke c iagj fcr rclly

Zdmom2 Lavm Hrallacgt


26/29

IAKVIV Agtmrcftavm

plctekro

Fustkoazm ykurfcr

JMCLMXVDAP CFZAUCZAKG MTPMXAMGFM ^CLL

Prkuj a3=

kwgmrs sdcrm tdmar

vamws, pafturms ct

jmclmr gmtwkris

^MHVAZM

^mhsatm

650

Agtmrakr

650

Mxtmrakr


27/29

HZL CFZAUAZAMV

Lkfctakg2

Keeafms

Ktdmr

LkfctakgsOclls

Carpkrts

Omtrk

Vtctakgs

Zam up watd rmtcal

kutlmts

Jravm ykursmle dkom

ag cg cll gmw a3=

Mgncnm kur ZN

ct lkfctakgs

wdmrm tdmy

crm prmsmgt


28/29

Zdmrm crm 8> oallakg socrt pdkgm usmrs ag Agjac

Kut ke wdafd, 88 oallakg socrt pdkgm kwgmrs usm at ekr Vkfacl

Gmtwkriagn

Jmsang c ^CP wmhsatm ekr okhalm usmrs

Ocalmrs cgj VOV smgt tk mxastagn fcr usmrs

Vdcrm ykur

a3=

mxpmramgfm

JANAZCL MTPMXAMGFM

]plkcj cgj sdcrm ykur ajmgtaty

okomgts

Zcn ykur eramgjs cgj sprmcj tdm wkrj

^all lmcj tk ocss cwcrmgmss ke tdm

prkjuft

JZD CJUMXZAVAGN

Vfrmmgsdkts ke tdm fcr

kg agatacl jasplcy sfrmmg


29/29

ZDCGI QK] !

Zmco 2 Eluajaf =

360 Degree Marketing Campaign for Hyundai's New Car Launch

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Transcript of 360 Degree Marketing Campaign for Hyundai's New Car Launch