Jennifer Krief!

Calypso Study on Social Tourism:

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Introduction!!I – HUNGARY!!II – ANALYSIS OF THE TOURISM SECTOR!!III – FOCUS ON MECHANISMS FOR INTERNATIONAL EXCHANGES!!IV – ANALYSIS OF THE FOUR TARGET TOURISM MARKETS!!Conclusion!!!

¤  The Hungarian Tourism market has been transformed largely since 20 years

¤  The level of revenues of the target groups is the most important factor that influences tourist activities in the Hungary

¤  A second important aspect of the market is seasonality

¤  The most important measure to support social tourism in Hungary is the system of recreation voucher

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¤  Regime’s nature: Parliamantary Democracy ¤  Republic’s President Mr. Pal Schmitt

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General Data!

Geogrpahic Data!

¤  Area: 93 032km2

¤  Capital: Budapest (1 712 000 inhabitant)

¤  Main cities: Debrecen, Miskolc, Szeged, Pecs, Gyor

¤  Money: Forint (HUF)

¤  Population: 9 962 000 inhabitants ¤  Density: 107 inhabitants / km2

¤  Life expectancy: Man è 71 years

Woman è 78 years

Demographics Data!

¤  GDP: 98 Md€ ¤  GDP per inhabitants: 15 300€

¤  Growth Rate (2010): 1,2%

¤  From key sectors: Agriculture è 3,4%

Industry è 30,8%

Services è 65,8%

Economics Data!

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Budapest!

Szeged!Miskolc! Pécs! Gyor!

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¤  At the end of the 80’s, the tourism sector started to grow fast both on the demand and the supply side

¤  In the beginning on the 90’s, Hungary has become an important tourist receiving and also sending country

¤  In 2008: •  39 554 million persons visited

Hungary •  17 428 million Hungarians travelled

abroad

¤  The crisis has a crucial effect on the market, 63% of the Hungar ian population are influenced in its holidays by the decrease of their revenue

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¤  To preserve their competitiveness, suppliers will have to diminish their costs

¤  The Recreat ion voucher i s becoming more and more paying tool for the tourism, but also for the other services

è The system gives the possibility, to thousands of people belonging to target project Calypso, to participate in domestic tourism

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¤  Inside Hungary the role of airlines is not important, bus companies and the State railway company cannot deserve well tourist destinations in general, thus the role of private transport (cars) is preponderant.

¤  There is a lot to do to fulfil the specific need – as for instance the needs of Calypso target groups

¤  There are deficiencies concerning the information of the target groups like the disabled people

¤  Accessibility exists in some accommodation facilities, but this does not mean than 2-3 rooms per hotel

¤  Only few suppliers are prepared to receive large families

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¤  The role of rural tourism is getting more and more important in Hungary, services are becoming diversified and the specific programs offered take into account local specificities and seasons

¤  The most important investments took place in health tourism in the past years in Hungary

¤  Not only important financial assets are needed for the development of products in the tourism industry, but a change of approach is also required

¤  Marketing activities and staff formation are almost completely absent in

the case of low category accommodations, or are not adequate

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¤  With the development of tourism, the environment will suffer increasing negative effects

è Growing circulation, hazardous waste and noise pollution might lead to irreversible environment damage

¤  Several initiatives have been made for the preservation of the environment è Official measures taken by authorities

¤  Several Eco touristic visitor centres opened for tourists and the supply of ecotourism is growing steadily

è Directorates of national parks, nature park associations and civil organizations represent the main basis of ecotourism suppliers in organizing ecotourism

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¤  The average revenues of the target groups are well below the European revenues

è A great obstacle to further progress

¤  Actual needs, with the crisis, opportunities and deficiencies have to be assessed to foster social tourism

¤  Several advocacy organizations and NGO’are prepared to work for social

tourism

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¤  The recreation vouchers system, which helps effectively the recreation of the target groups. They are accepted only in Hungary. The system has an important “social role” and is crucial for the suppliers on the Hungarian market.

¤  Most of the organizations and mechanisms concerning social tourism were created for seniors and disabled persons.

è “File Years with Life” has operated since 1989 and has 1 200 member clubs.

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¤  Ministry of Local Government •  Responsible of Tourism Affairs •  Priority: Elaboration of programs aimed at the development tasks related to rural

and agro tourism

¤  National Recreation Foundation •  The exclusive issuer, distributor, drafter of the preferential recreation cheques

•  Priority: Support for low income employees and retired people

¤  Hungarian National Tourism Office

•  Marketing organization responsible for national tourism

•  Priority: Encourage tourism products that meet special needs

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Senior Citizens!

Young People!

Family facing difficult circumstances!

Adults with disabilities!

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¤  Those receiving pension payment and those older than 65 years

¤  The travel habit changes largely in function of their revenue, age, health and qualification

¤  82% of the age-group spends its holiday in Hungary

¤  They prefer destinations inside Hungary in particular those of medical tourism

Some Characteristics!

¤  Financials reasons ¤  State of health

¤  Lack of knowledge of foreign languages

¤  Lack of information

¤  Fear of the unknown

Constraints!

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¤  Were aged between 18 – 23 years ¤  Very sensible to price

¤  Festivals, sport events, hiking are the most popular tourist destination

¤  80% of the group go on holiday each year ¤  Lain foreign holiday destinations: Croatia,

Greece, Transylvania, Austria

Some Characteristics!

¤  The barriers derive from financial background and in some cases lack of motivation

Constraints!

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¤  Scant living conditions (unhealthy)

¤  The parents are under-educated

¤  Deviant environment

¤  Step families (parent are divorced, one parent died…)

¤  One of parents has health problem or disabled

Some Characteristics!

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¤  Disabled people prefer destination spas, cultural tourism

¤  Mentally disabled persons prefer ecotourism and rural tourism

¤  Most popular destination: Austria, Croatia, Transylvania

¤  Disabled persons prefer going on holidays in groups

Some Characteristics!

¤  Financial problems ¤  Lack of qualifies accompanying persons

¤  Other individual health problems beyond stability

¤  Very few hotels are ready to receive holidays groups of disabled persons

¤  Transportation difficulties

¤  Lack of information

Constraints!

¤  From the beginning of 2010, new tax laws are in place

¤  The tax level paid by employers on “cafeteria system” provided for employees has increased from 0% to 25%

¤  All interviewed persons share the opinion that this taxe will not alter fundamentally the recreation cheque system

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