Seasonality in Hungary National Tourism Development Strategy HUNGARIAN TOURIST AUTHORITY by Tamás...
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Seasonality in HungaryNational Tourism Development Strategy
HUNGARIAN
TOURIST
AUTHORITY
by Tamás Záhonyi
3rd AER Seminar on Sustainable Quality Tourism
Åre, 11 March 2005
Hungarian Tourist Authority
Role of tourism in Hungary
Seasonality in Hungary
National Tourism Development Strategy
HUNGARIAN
TOURIST
AUTHORITY
• 1st of January 2005• Independent organisation• Highest level state administration body for tourism• Strategic planning and development, economic and
administrative issues, EU and international relations• Hungarian National Tourism Office responsible for
promoting Hungary
• Minister without portfolio responsible for regional development
HUNGARIAN
TOURIST
AUTHORITY
Hungarian Tourist Authority
• Represents 9 % of the GDP• Offers employment for 320.000 people• Single economy activity in many
underdeveloped regions• Key sector• Challenges
– Concentration• Seasonal concentration• Territorial concentration
– Length of stay is short– Low average expenditure– Share of domestic tourism is low
HUNGARIAN
TOURIST
AUTHORITY
Tourism in Hungary
HUNGARIAN
TOURIST
AUTHORITY
Seasonality
0500
100015002000250030003500400045005000
I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII.
International arrivals Tourism nights in public accomodations
2004, in thousands
HUNGARIAN
TOURIST
AUTHORITY
Tourism nights in public
accommodationsTotal tourism nights
45%
22%
33%
International tourism nights
26%
23%
51%
Budapest Balaton Others
2004
HUNGARIAN
TOURIST
AUTHORITY
Lack of long term strategy since 1989, spontaneous developmentThe strategy outlines the priorities of development until 2013
National Board of Tourism: Advisory Board of the Minister with members from the main areas of tourism, tourist regions are also represented
Strategy Working Group
Primary and secondary sources, interviews with tourist professionals
May-June 2004: open consultation
Final version approved in January 2005
HUNGARIAN
TOURIST
AUTHORITY
National Tourism Development
Strategy
The objective of the Strategy
A new approach: A new approach: tourism is not only a sector of economy, but tourism is not only a sector of economy, but a part of life.a part of life.
The main objective is to improve the quality of life - tourism The main objective is to improve the quality of life - tourism should contribute to sustainability.should contribute to sustainability.To define the frames and guidelines of tourism development To define the frames and guidelines of tourism development for the next 10 years.for the next 10 years.The Strategy focuses on the major challengesThe Strategy focuses on the major challengesDetailed action plans to be elaborated for shorter periods (3-5 Detailed action plans to be elaborated for shorter periods (3-5 years) will describe the planned actions for different regions years) will describe the planned actions for different regions and tourism products.and tourism products.
Objectives
The Strategy contains 5 comprehensiveThe Strategy contains 5 comprehensive objectivesobjectives::
• Establishment of local destination management organizations
• Reorganizing the regional tourism management system
• Creative an effective vertical system from local to national level
Create an effective Create an effective organizational structureorganizational structure
•Product development•Destination development•Development of significant destinations
Attraction Attraction developmentdevelopment
•Enhancing the competitiveness of domestic tourism •Optimalizing the effects of tourism on the quality of life
Human orientedHuman orientedand profitable developmentand profitable development
for long termfor long termImproving Improving the infrastructure the infrastructure
of tourismof tourism
•Improving the accessibility of tourism attractions•Enhance tourists’ convenience
Human resourceHuman resource developmentdevelopment
•Reorganizing the educational system, according to the demands of the labour-market •Preparing a stable employment environment•Improving the attitude
N T D S2005-2013
Horizontal objectivesHorizontal objectives
Product developmentProduct development• Supply development based on natural resources, Supply development based on natural resources,
traditions and heritage traditions and heritage
Destination developmentDestination development• Local levelLocal level• Regional levelRegional level• National levelNational level
Development of destinationsDevelopment of destinations of major importance of major importance• BudapestBudapest• Lake BalatonLake Balaton
Decrease concentration
Quality-assuranceQuality-assurance
Research on non-economic impacts of tourismResearch on non-economic impacts of tourism
Sustainable Tourism Working GroupSustainable Tourism Working Group
National indicator systemNational indicator system
LabelsLabels
Carrying capacityCarrying capacity
Visitor managementVisitor management
Sustainability
Actualities
•The National Tourism Development Strategy (230 The National Tourism Development Strategy (230 pages) and it’s summary (45 pages) were approved pages) and it’s summary (45 pages) were approved by the by the NationalNational Tourist Board in 20th January 2005 Tourist Board in 20th January 2005
• Publication (printed copies,Publication (printed copies, web-site, CD-ROM)web-site, CD-ROM)
• Preparing a government decree proposalPreparing a government decree proposal
• The tourism related parts of the National The tourism related parts of the National Development Plan II will be based on the National Development Plan II will be based on the National Tourism Development StrategyTourism Development Strategy
Thank you for your attention!
Hungarian Touris
t Authority
Hungarian Touris
t Authority
H-1535 Budapest Pf. 7
29
H-1535 Budapest Pf. 7
29
Vérmező út 4.
Vérmező út 4.
TelTel: (361)
: (361) 225-6500
225-6500
Fax: (361)
Fax: (361) 225225--6502
6502
Web: Web: w
ww.mth.gov.hu
www.mth.gov.hu
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