Social Media in the Tourism Industry: How Social Media and ...
Tourism Social Media Presentation
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Transcript of Tourism Social Media Presentation
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Social MediaWhat’s right for you?
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2012 – Add Google+ & Pinterest
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Social Media ChannelsSocial
Networks
Google+Faceboo
kTwitter
Blogs
Video & PicturesFlickr
YouTubeVimeo
Mobile Marketin
gFourSqua
reCouponsFB Check
In
Online Forums
YelpTripAdvis
orFourSqua
re
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Why Social MediaThey are already talking about you
Social Media allows your customers & potential customers to communicate directly
with you
Social Media is the #1 Visited sites then search engines
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ContentSpeak as if you were face to face conversation
Determine your brand personality. Identify your company's personality traits, the reason customers come to you.
Know what your customers, audience or community want to talk about
Create value for your customers
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Twitter for BusinessUse the name of your businessUse your business logoCreate background that represents your businessUse search.twitter.com to find your industry
influencers – follow themTweet informationRetweet informationLinksPhotosUse hashtags in postCreate a twitter chat around a subject
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FacebookCreate a Page for
your business (NOT A PROFILE)
Post informationHistoryAdviceHow-toPhotos
Ask for fans opinions, stories or advice
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New Page Look
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Facebook ChangesCover photo 850 x 315 pixels
No call to action in photoProfile picture 180x180 pixelsHighlight a story
Star icon (upper right on post)Pin story on top of page for a week
Click pencilTell people about company milestones12 apps to showcase and three apps in top
row.Change app photo to entice call to action
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Dominate Facebook FeedsPost 2 – 5 Times a day – consistency is key.
Post different content each timeKeep posts short
Include photos or links with your updatesUse Facebook Ads to
Promote a post Target existing fans
Promote your page Target outside your fans
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Google+B2B
Use links and photos
Add friends
Create hangouts
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Yelp•Have you claimed your business on Yelp? Claim it!
•36% users income between $100K - $150K
•Monitor
•Address complaints
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Linked InSet up a personal
profileSet up a company
profilePersonally join
linked-in groups that have to do with your businessPost blog posts in
groupsStart and
participate in discussions
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Blogging57% of companies using blogs say they
acquire customers from leads generated directly from their blog
Blogging is becoming a nicheBenefits to your brand
Thought leadershipImproved customer serviceHumanize brandLoyaltyImproved SEO
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BloggingPlatforms Components
BloggerWordpressPosterousTumblr
Attention grabbing article title
Well written & formated text
Use images & videoLinksCall to actionPost 2 – 5 times a week
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BloggingContentArticles that are NOT
promotionalShare industry expertiseDon’t use industry
jargon, write as if you are explaining it to your mother
Think of keywords your customer would describe your business
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Mobile MarketingMake sure your website can be viewed
correctly on mobile devicesParticipate in a mobile app if your region has
oneFinger Lakes Long IslandHudson Valley
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Mobile MarketingFour Square
Claim your businessOffer promotions to the MayorCreate levels
Claim your business on Facebook PlacesOffer promotions
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QR CodeUse these on printed material
BrochuresPrint adsBusiness cardsRack cards Signs
Direct QR code toVideoFacebookTwitterContest
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Ranked 5th driving traffic referrrals behind FB, TW,YT, Yahoo.
Visual medium Lifestyle / Retail most popular
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WebsiteWebsite is your storefront
Website should be mobileWebsite should be up to dateSocial icons on siteContact us
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Monitoring Social MediaGoogle AlertsTwitter
TwilertGoogle Reader / RSS FeedsFacebook Insights
Hyper-alerts
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Debbie Gioquindo, CSW, WLSEmerging Media Marketing and Public Relations for Small Business
Email: debbie@debbiegioquindo.comwww.debbiegioquindo.comwww.hudsonvalleywinegoddess.com www.facebook.com/hvwinegoddess https://www.facebook.com/DebbieGioquindoEmergingMediaPR@hvwinegoddess