Capitola / Soquel Times

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C OMMUNITY N EWS T HAT M AKES AD IFFERENCE Vol 17 No. 7 Serving Central Santa Cruz County The Annual Wharf to Wharf Race draws people from all over every year. July 2012 ach year, on the fourth Sunday in July, thousands of runners from across America and around the globe come to Santa Cruz, California for the annual six-mile race to Capitola-by-the-Sea. This famous race, which is held this year (2012) on Sunday July 22, draws runners, joggers, and walkers from across America and around the globe. History T he first Wharf to Wharf Race was run Saturday morning July 28, 1973. It was not the main event of the day; just one of a number of festivities scheduled by the City of Capitola’s Heritage Days Committee organized by Jim Reding and Wayne Fontes to celebrate the dedi- cation of Camp Capitola’s Superintendent’s Office, as a California State Historical Landmark. Wayne Fontes chaired the Race Committee and Soquel high School track coach, Ken Thomas, served as Race Director. The $200 race budget was underwrit- ten by the City of Capitola. ... continued on page 6 40 YEARS OF RACING FUN! Annual Wharf to Wharf Race takes place Sunday, July 22 Locally owned & operated www.TPGonlinedaily.com PAGE 11 17 PAGE 4 PAGE Entertaining Tales from the Big Apple Cabrillo Stage 2012 Season Begins July 13; Runs Through Christmas abrillo Stage, the professional musical theatre company at Cabrillo College, takes a bite out of the Big Apple for their 31st season, with four stories based in The City. Cabrillo Stage’s 2012 summer repertory season of thought-provoking and entertaining tales from the Big Apple opens with Broadway’s singular sensation, A Chorus Line, performing in the Cabrillo Crocker Theater July 13 — August 12. Next it’s romance from New York to the high seas in Cole Porter’s classic Anything Goes per- forming July 27 – August 19. In the inti- mate Cabrillo Black Box Theater, Cabrillo Stage is proud to present the world premiere of a poignant yet comic story of coming of age in the projects with Escaping Queens, August 10 – 19. The Christmas season will bring riotous screwball comedy to the ballet in A Night At The Nightcracker, play- ing December 14 – 30. ... continued on page 5 E C Cabrillo Stage Classics School Spotlight Graduation Updates Summer Water Cutbacks Critical Legislative Issue Letter from Central Fire Chief

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Community News That Makes A Difference

Transcript of Capitola / Soquel Times

Page 1: Capitola / Soquel Times

COMM U N I T Y N EW S T H AT MA K E S A D I F F E R E N C E Vol 17 No. 7

Serving Central Santa Cruz County

The Annual Wharf to Wharf Race draws people from all over every year.

July 2012

ach year, on the fourthSunday in July, thousands

of runners from acrossAmerica and around the globecome to Santa Cruz, Californiafor the annual six-mile race toCapitola-by-the-Sea. Thisfamous race, which is held this

year (2012) on Sunday July 22,draws runners, joggers, andwalkers from across Americaand around the globe.

History

The first Wharf to WharfRace was run Saturday

morning July 28, 1973. It wasnot the main event of the

day; just one of a number offestivities scheduled by theCity of Capitola’s HeritageDays Committee organizedby Jim Reding and WayneFontes to celebrate the dedi-cation of Camp Capitola’sSuperintendent’s Office, as aCalifornia State Historical

Landmark. Wayne Fonteschaired the Race Committeeand Soquel high School trackcoach, Ken Thomas, servedas Race Director. The $200race budget was underwrit-ten by the City of Capitola.

... continued on page 6

40 YEARS OF RACING FUN!Annual Wharf to Wharf Race takes place Sunday, July 22

Locally owned & operatedwww.TPGonlinedaily.com

PAGE11 17P

AGE4PAGE

Entertaining Talesfrom the Big Apple

Cabrillo Stage 2012Season Begins July 13;Runs Through Christmas

abrillo Stage, the professionalmusical theatre company at

Cabrillo College, takes a bite out of theBig Apple for their 31st season, with fourstories based in The City.

Cabrillo Stage’s 2012 summerrepertory season of thought-provokingand entertaining tales from the BigApple opens with Broadway’s singularsensation, A Chorus Line, performingin the Cabrillo Crocker Theater July 13— August 12. Next it’s romance fromNew York to the high seas in ColePorter ’s classic Anything Goes per-forming July 27 – August 19. In the inti-mate Cabrillo Black Box Theater,Cabrillo Stage is proud to present theworld premiere of a poignant yet comicstory of coming of age in the projectswith Escaping Queens, August 10 – 19.The Christmas season will bringriotous screwball comedy to the balletin A Night At The Nightcracker, play-ing December 14 – 30.

... continued on page 5

E

C

Cabrillo Stage Classics

SchoolSpotlightGraduation Updates

SummerWaterCutbacks

Critical LegislativeIssueLetter from Central Fire Chief

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2 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CCoommmmuunniittyyNews

Doing Business in CA Just Got EasierBOE Launches eReg (Electronic Registration) Service

SACRAMENTO — Starting or doingbusiness in California just got easier witheReg, the Board of Equalization’s (BOE) newsecure electronic registration system. Theuser-friendly service offers a convenient,fast, and free way to apply online for a per-mit, license, or account.

Betty T. Yee, First District Board ofEqualization Member said, “BOE remainscommitted to improving taxpayer experi-ence. With eReg, taxpayers can be confidentthey have necessary permits and licensesrequired for their business.”

Beginning June 18, 2012, users canaccess eReg from the BOE’s secure website –any time day or night – to apply for a seller’spermit, pay use tax, and register for othertax and fee programs. Answer a few simplequestions and the system works to guide theuser through the process of getting the per-mits, licenses, or accounts needed. If usersdon’t have time to finish the applicationprocess, it’s no problem – they can save theirapplication and return later to finish it.

In addition, eReg allows you to:• Register for a special tax or fee accountsuch as International Fuel TaxAgreement (IFTA) accounts and

Cigarette and Tobacco ProductsRetailer’s Licenses

• Add a new business location• Easily make use tax payments• View the status of your account(s)online

• Access helpful reference materials,forms, and publicationsFind out more exciting information

about eReg from our short video at:youtube/yajs02nalvQ

For a comprehensive list of features andto learn how eReg can help you, visit:www.boe.ca.gov/elecsrv/ereg/index.html. n

•••The five-member California State Board of

Equalization (BOE) is a publicly elected taxboard. The BOE collects more than $50 billionannually in taxes and fees supporting state andlocal government services. For more informa-tion on other taxes and fees in California, visitwww.taxes.ca.gov.

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VOL. 17 NO. 7

Cover40 Years of Racing Fun! – Annual Wharf to Wharf Sunday, July 22Entertaining Tales from the Big Apple – Cabrillo Stage 2012 SeasonBegins July 13; Runs Through Christmas

Community News2 Doing Business in CA Just Got Easier – BOE Launches eReg (Electronic

Registration) Service3 Weather & Climate Change – Facts and Fiction • Under the “Tuscan” Sun

– Sunday, July 1 at 4 pm Michael’s on Main Restaurant • Julie Ebert NewAssistant Principal for New Brighton Middle School

4 Human Race Walkathon and Fun Run has Menu – Peat organizationmakes an impact on the community of Santa Cruz

6 Poster Artist’s “Memory” • Wharf to Wharf Roadshow9 Wharf to Wharf – The Race Course10 Presentation shows Long Term Impact of O’Neill Sea Odyssey Ocean

Education Program11 Summer Water Cutbacks – Goal is to Save Five Gallons a Day12 Improper Use of Medications on the Rise – From the National Institutes

of Health (NIH)15 Helping Those in Need To Get Where They are Going – Volunteer

Driving with the Volunteer Center Transportation Program21 Soquel HS and MVCS Students Granted Scholarships26 Charlotte Achen Elected as Student Body President • Save Our Shores

Looking for Independence Day Volunteers

Letters to the Editor4 Critical Legislative Issue!

Business Profiles8 The Office Club – A suite Way To Do Business By Cynthia Howe16 Oil Can Henry’s By Cynthia Howe20 AA Safe & Security By Cynthia Howe

Meet the Owners14 Retirement planning crucial for small business owners

School Spotlight17 Santa Cruz County College Commitment Appoints Ray Kaupp Executive

Director • Soquel High School Class of 2012: Forty-Ninth AnnualGraduation • Harbor High School 2012 Graduation

Women in Business19 For career success in today’s tough economy, learn the G.L.O.W. method

Calendar • Arts & Entertainment – Pages 28 & 29

Monthly Horoscope • Page 29 - Your July Horoscope - Annabel Burton,Astrologer©

Featured Columnists22 The Book Bag by Robert Francis – Books for little marine biologists…24 Summer Grilling and Fire Safety By Mike DeMars – Fire Inspector Central

Fire Protection District 25 Work in Progress by Camille Smith – What’s in your garage?27 Out & About by Josie Cowden30 Be Courteous When You Curse By Laurie Schloff 31 Money Matters by Brian Cooke and Cole Strickland – Waiting for the Perfect

Pitch

SPCA Featured Pet • Page 31 – No Need To Travel to Get to Chyna

www.tpgonlinedaily.com

Table of Contents

6 16 21 26

CCoommmmuunniittyyBriefsWeather & Climate Change

Facts and Fiction

On Thursday, July 12, WatsonvilleWetlands Watch will host recently

retired Cabrillo College instructor DavidBalogh who will talk about global weatherand climate change and their local signifi-cance. David, who taught geography,meteorology and climatology at Cabrillofor three decades, will discuss weather andthe complex relationship between weatherand climate.

Join us at the Fitz WetlandsEducational Resource Center for a fun andinteresting presentation on a topic thatgreatly affects all of us, every day! 6:30 –8:30 p.m. The Wetlands Resource Center islocated at the top of the Pajaro Valley HighSchool campus at 500 Harkins Slough Rd,Watsonville.

The presentation is free, but you mustreserve a seat by contacting Kathy Fieberling, 831-345-1226, [email protected].

•••Under the “Tuscan” Sun

Sunday, July 1 beginning at 4 pmMichael’s on Main Restaurant 2591 Main Street, Soquel

Abenefit for the Juanita Orlando PianoFund, the concert features Renowned

Turkish Guitarist Mesut Ozgen and BlindWillies, a San Francisco rock Americanaband led by singer/songwriter AlexeiWajchman. The band has performedthroughout the US and at New York’sFalcon Ridge Folk Festival and SanFrancisco’s Djangofest. This is a band ofexperienced young musicians accom-plished across diverse genres includingrock, jazz, classical, world and hip-hop.

Hors d’oeuvres prepared by ChefMichael Clark

Delicacies provided by Whole Foods,Monterey Mushrooms, Trader JoesCapitola, Martinelli’s, Gidzdich, Driscolls

Strawberries, Heather’s Patisserie, NobHill, The Buttery and more.

No-host Bar – $25 per personComplimentary for “Italy Tour Raffle”

ticket holders ($100) ($5000 cash prize ortrip for one to Italy)

RSVP to John Orlando for reservations831-539-0000 or [email protected]

Space is limited. Make your reserva-tions today. Checks payable toACF/Juanita

•••Julie Ebert is New Assistant Principalfor New Brighton Middle School

The Board of Trustees, at its June 6, 2012board meeting, appointed Julie Ebert as the

new Assistant Principal for New BrightonMiddle School in the Soquel Union ElementarySchool District. Ms. Ebert will replace RandallSimms who was appointed as the new Directorof Student Services for our district. She willassume her new position on July 1.

Ms. Ebert has been employed in ourdistrict since June of 1995. She has anextensive background in working withTitle I students and English Learners. HerK-8 teaching experiences will be an invalu-able asset in working with staff and ourparent community. We are fortunate tohave Julie Ebert join our leadership team.

Ms. Ebert’s strong positive relation-ships throughout our district will enableus to move forward in our efforts to createan outstanding learning environment forstaff, students and our community at large.Congratulations Julie! n

Tuscany

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4 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

The Times Publishing Group Inc., publishersof the Aptos Times, a bi-weekly publication,the Capitola Times and Scotts Valley Times,each printed monthly, Coastal WeddingsMagazine, printed twice annually andHospice Magazine, printed once annually, isowned by Patrice Edwards. Entire contents©2012 . All rights reserved. Reproduction inany form is prohibited without the publish-er’s written permission.

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We at the Times Publishing Group, Inc.are dedicated to providing a voice forthe individuals and organizations inour community while highlighting the outstanding accomplishments of ourlocal businesses. We seek to promotehealthy family values through our coverage of youth activities, schoolnews, senior events, community groupsand entertainment.

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LLeetttteerrToTThheeEditorCritical Legislative Issue!

Speaker John Perez and Senate ProTempore Darrell Steinberg held a pressconference June 13 to announce that theyhave a balanced budget package thataddresses the structural issues with theState budget (assumes Governor’s TaxMeasure passes in November) and pro-vides a $544 million reserve without fur-ther impacting social service programs.

One aspect of the Legislature’s versionof the budget that is known is that itassumes suspension of negotiated passthrough agreements with cities, counties,schools and special districts may have withlocal redevelopment agencies.

Central Fire District is heavily encum-bered by Redevelopment Agency impacts.The Live Oak, Soquel and Capitola com-munities all have impacts fromRedevelopment Agency boundaries.

The Fire District historically was recip-ient of 100% of property tax incrementoriginally intended for fire protection inLive Oak and Soquel and approximately75% of increment from Capitola. The taxincrement is approximately .16 Cents perassessed property tax dollar and is paidannually through the 1% base property taxassessment. These agreements were madein good faith in the 1980’s to insure corepublic services and provide funding forlocal public infrastructure through growth

in property valuation.Central Fire is facing a reported $4

Million dollar cut in revenue. This is 34%of secured property tax revenue. TheDistrict has no alternative to the loss of thisrevenue without appealing to voters forrelief through a parcel tax. Preliminaryanalysis would suggest two Fire Stationclosures, 18 firefighters laid off andAdministrative staff layoffs (4) to balancethe reduction in revenue. Decreasedresponse time and capability are unaccept-able consequences.

The budget scores a $250 millionincrease in property taxes available toschools as a result of suspending thesepass through agreements, lowering thestate’s general fund obligation underProposition 98. Those savings are then

diverted to restore cuts in programs pro-posed by the Governor. Central FireDistrict is expressing our opposition to thesuspension of these agreements. They werenegotiated in good faith and provide $4Million Dollars annually that we rely uponto provide vital local services.

Central Fire encourages all currentand retired personnel to contact yourLegislator(s) and express concern regard-ing this development TODAY. They needto know the impact this diversion of FireDistrict funds will have on local programs.Legislators are meeting this week toresolve the complexities of the StateBudget. n

•••Office of Assemblymember Bill Monning

701 Ocean Street, Suite 318-BSanta Cruz, CA 95060

Phone: 831-425-1503 | Fax: 831-425-2570Email: [email protected]

Web: http://asmdc.org/members/a27/ •••

Office of Senator Joe Simitian State Capitol, Room 2080Sacramento, CA 95814Phone: (916) 651-4011Fax: (916) 323-4529

[email protected]

Respectfully, Jeff Maxwell, Fire Chief

CCoommmmuunniittyyNews

Every year that the Peat organizationparticipates in this event, they edu-cate more people about the variety of

food that McDonald’s serves. The runbegins at Delaware Avenue and NaturalBridges Drive and meandered to the MarkAbbott Memorial Lighthouse and back.The Fruit and Walnut snacks are refreshingand perfect to eat before and/or after therun.

“The Human Race Walkathon andFun Run is an act of solidarity in a commu-nity committed to change,” said KellyMercer, the organization’s volunteer coor-dinator. McDonald’s is recognized amongother non-profit sponsors in all promotion-al materials for the race. Jan and Steve Peatenjoy their participation in the event andtheir teams love connecting with the com-munity. It’s something they plan to contin-ue in the future.

To be Santa Cruz’s favorite place andway to eat, owner operators Jan andSteve Peat know that McDonald’s mustbe a brand their customers trust — onethey know who cares about important

community issues and acts according tovalues they share.

That’s why for the past four years, thePeat organization have participated in anevent that gathers more than 2,000 peoplerepresenting 141 local non-profit groups,charities and schools. The Human RaceWalkathon & Fun Run is the largest collab-orative community fundraiser in SantaCruz County. Last year this event raisedover $245,000 for non-profits, schools andchurches serving youth, seniors, families

and people with disabilities and addressedthe environmental, educational, religious,social and arts needs in their community.

“The Human Race Walkathon andFun Run is about improving the overallhealth of the community and one way todo this is by serving McDonald’s fresh,healthy options”, said Steve Peat, “whichis exactly what McDonald’s delivered onSaturday morning May 12 at the event”.The Peat organization served McDonald’sfresh-roast coffee and 1,000 Fruit andWalnut Snacks to participants of the racepromoting healthy alternative optionsavailable at their local McDonald’s restau-rants.

“Many people came by theMcDonald’s table to show their apprecia-tion of our participation”, said Sam, super-visor for the Peat organization.Supervisors Sam and Lucas, bring theirfamilies to support the event every yearand they love it. “We meet wonderful peo-ple from the community, have a lot of fun,and provide education at the same time”,said Lucas. n

Human Race Walkathon and Fun Run has MenuPeat organization makes an impact on the community of Santa Cruz

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A Chorus Line

Director Janie Scott returns to CabrilloStage to direct A Chorus Line. Scott, an original member of the 1970s

Broadway Chorus Line Touring Company,will staytrue to thes h o w ’ stime andplace of1975. AC h o r u sLine is astunningmusica l -v é r i t éabout achorus audition for a Broadway musical. Ittells of the achingly poignant ambitions ofprofessional Broadway gypsies to land ajob in a show, and is a powerful metaphorfor all human aspiration.

A brilliantly complex fusion of dance,song and compellingly authentic drama,the show was instantly recognized as aclassic, receiving nine Tony Awards and aPulitzer, among many other prizes. It isrecognized as one of the longest runningshows on Broadway. Adult themes.

Anything Goes

Kikau Alvaro of New York directs theCole Porter classic Anything Goes,

with Michael McGushin as MusicalDirector.

This saucy and splendid revival is oneof the great musicals in Broadway history.As the S.S. American heads out to sea fromNew York to England, two unlikely pairsset off on a cruise to true love… provingthat sometimes destiny needs a little helpfrom a crew of singing sailors, an exotic dis-guise and some good old-fashioned black-mail. Peppering this hilariously bumpyride are memorable Cole Porter favorites,including “I Get A Kick out of You,” “It’sDe-lovely” and “Anything Goes.”Escaping Queens – World Premiere

Cabrillo Stage’s third offering for thesummer is the world premiere of local

composer Joe Oritz’s musical memoirEscaping Queens, directed by Greg Fritsch.

In the shadow of the QueensboroBridge lies the heart-rending and comicstory of an immigrantfamily. Through theeyes of a young boywe meet a zany castof jubilant charac-ters—a gamblingPuerto Rican father, anurturing Italianmother, a love-crazed teenager, a lurkingneighborhood bookie and Doo Wop kidssinging on the street corner—who togetherweave the tale of a desperate escape fromNew York.

A Night at the Nutcracker

Tickets are also currently available forCabrillo Stage’s Christmas show, A

Night At The Nutcracker, directed byAndrew Ceglio.

This Christmas production runsDecember 14 – 30, 2012. The Marx Brothersplayed havoc with the worlds of opera andhorse racing. What if they’d had a crack ata ballet company? The hilarity ensues inthis musical farce when the world’s great-est detective, Felix T. Filibuster, teams upwith Pinchie the silent butler and hisItalian friend, Pepponi.

Together they come to the rescue of

Constance Stuffington, patron of the arts,whose fortune has been swindled away.

Can opening night of the city’sNutcracker Suite Ballet be saved in time?

With slapstick comedy, one-liners,chases, beautiful girls, musical numbersand the craziest version of The Nutcrackeryou’ll ever see, it’s fun for the whole family!

Subscription and individual ticketssales are now available online. Staffed boxoffice opens June 19. Watch for special tick-et giveaways, post-show discussions withcast and crew, and a special WorldPremiere Gala Banquet BenefitPerformance of Escaping Queens onAugust 10. The Gala includes dinner at theSesnon House catered by Gayle’s Bakeryand opening night seats to EscapingQueens for $100 per person, all of which isa fundraiser for Cabrillo Stage. n

•••Season runs July 13 to December 30,

2012. A Chorus Line plays Wednesday -Saturday evenings at 7:30 p.m., weekendmatinees at 2 p.m. — Anything Goes playsWednesday — Saturday evenings at 7:30p.m., weekend matinees at 2 p.m. —Escaping Queens plays Wednesday -Saturday evenings at 8:00 p.m., Sundaymatinees at 3 p.m. At Cabrillo CrockerTheater, 6500 Soquel Drive, Aptos, CA.

TICKETS: Online now atwww.cabrillostage.com. Staffed box office at

831-479-6154 starting June 19 Prices $20 —$46 (including ticket fees). Information:www.cabrillostage.com

•••Cabrillo Stage is a non-profit, non-union

professional summer stock musical theatrecompany dedicated to presenting full-scaleBroadway musicals to the greater MontereyBay Area. Each summer since 1981, CabrilloStage has provided thousands of Santa Cruzcounty residents and visitors with unforget-table, critically acclaimed productions, notedfor innovative sets, beautiful costumes, an out-standing pit orchestra and talented, profession-al performers. Jon Nordgren, Producing

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CoverStory“Cabrillo Stage” from pg 1

Anything Goes

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The race was a casual affair starting atthe Santa Cruz Wharf and winding its waythrough coastal neighborhoods to CapitolaVillage, some six miles to the south. It didnot run without incident. As the race lead-ers approached the Village, they were inad-vertently misdirected out onto CapitolaWharf, rather than to the Capitola

Esplanade where the finish line was actual-ly located. After some discussion, race offi-cials declared Stanford’s Jack Bellah thewinner and duly awarded him a classicplaque proclaiming him Champion of the“WARF TO WARF” Race!

On Your Mark …

These misadventures notwithstand-ing, its 273 participants considered

the race a grand success and, when theyclamored for arerun the followingyear, the organiz-ing committeeobliged and therace began a life ofits own. Throughthe 70’s, the racegrew dramatically,riding the wave ofthe running boomthat swept thenation. Its numbersdoubled each yearinto the eightiesbefore peaking ataround 3,700 run-ners in 1983. It wasat that point that itsleadership electedto take a moreproactive role in itspromotion andadministration.Getting Organized

In the fall of thatyear race represen-tatives were dis-patched to the FirstAnnual RoadraceM a n a g e m e n tConvention inWashington DC tosee what they could

learn about thebusiness of run-ning. The knowl-edge they broughtback led to manychanges in the faceand future of therace, not the least ofwhich was theintroduction of acommercial spon-sorship program,which facilitatedthe addition ofattractive new fea-tures and expandedthe financial hori-zons of the event.More than 6,000runners answeredthe starter’s call in1984. The race wasrolling again!

The growthcontinued through1987 when athrong of 14,000showed up, jam-ming villagestreets and racevenues to the pointthat organizersfeared for thefuture of the event, recognizing that it wasin danger of smothering in the gridlock ofits own popularity. In the years since, par-ticipation has been carefully capped topreserve the integrity of the race andinsure the safety of its runners. Thisrestriction has placed a premium on par-ticipation. The race field typically sells outmonths in advance, earning it a gourmetreputation among elite athletes and casu-al joggers around the world as THE placeto be on the fourth Sunday in July… if youcan get in!

As the race matured over the years,so too did its business profile. It wasincorporated as a California nonprofit in

1980 to promote running as a means tohealth and fitness among the youth ofSanta Cruz County. Planning for the raceruns year-round. Its Board of Directorsmeets monthly to review policy, proce-dures and oversee the distribution of raceproceeds to a wide array of programs andspecial projects.

Giving Back to Local Athletes

Race leadership and money spear-headed the development and main-

tenance of a world-class all-weathertracks at Soquel, Aptos, Watsonvilleand San Lorenzo Valley and Santa Cruz

6 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CoverStory“Wharf to Wharf” from pg 1

You can forget about “the loneliness of the long distancerunner” at the Wharf to Wharf Race. The six-mile raceroute is lined with a virtual gauntlet of entertainment:

singers, dancers, clowns and jugglers along with bands of everystripe: pep,dance, classi-cal, raging six-ties, surf,heavy metal,pop, jazz,mariachi, per-cussion, bag-pipes; morethan fortygroups in all.The race hasmore entertainment per mile than any other event of its kind inthe world firing up the runners and fueling the festive throngsof spectators along the way.

If you’re not running the race, you can still get in on thefun. Join the Wharf to Wharf Racing Team. Get out there anddo your thing! Find out how to reserve a spot in this galagauntlet of fun and folly. n

Contact Brendan Kelly, Entertainment Coordinator:[email protected] or 831-706-4032

The Wharf to WharfRoadshow

“Wharf to Wharf History” > 9

Poster Artist’s ‘Memory’The Official 40th Anniversary Wharf to Wharf lithograph,

“Memory Lane”, conceived and presented by Celicia Fikes,was unveiled Friday 22 June at York Gallery and Framing inSanta Cruz. It brilliant-ly captures the historicessence of the race in amontage of nostalgicpictographs celebrat-ing the joy of runningin our seaside com-munity.

The poster pres-entation measures18 x 24 and sells for$25.00. The exclu-sive 100-printLimited Editioncomes signed andnumbered by theartist with a spe-cial certificate ofauthenticity andsells for $50.00.Gliceé prints arealso available incustom formats.

Get your poster(s) now at York Gallery & Framing in SantaCruz, at Capitola Beach on race day, online atwww.theyorkgallery.com or follow the instructions below formail orders.

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“If you open up the mind, theopportunity to address bothprofits and social conditionsare limitless. It’s a process ofinnovation.”

— Jerry Greenfield

What if you could have a profes-sional, sleek and impressiveoffice with an ideal location?

One with an aesthetically pleasing confer-ence room with presentation technologyincluded? One with a secretary, (aka:concierge) to answer your phone and getcoffee when you have a meeting? You canwork late or arrive early? All you want is aplace that is secure, comfortable, whereyou can park easily, and, to top it off: youcan receive mail?

It’s an appealing package, an afford-able one as well, and you can find it at TheOffice Club on 41st Street in Capitola.

Innovation is a process of unfolding.Taking the old, fold by fold, and removingwhat no longer works, while utilizing whatdoes. What to keep and what to cut away?Nothing will survive in the machinationsof innovation unless it’s vital, necessary for

the life of the process, especially forAmerica’s small business.

Over the past few years, numerousprofessionals have moved their officesback home to save on overhead, only tofind themselves being less productive, andworse, affected by the lack of social interac-tion found in an office environment.

Or perhaps you are one of the thou-sands looking at starting their own prac-tice, their own business or their own mar-keting services only to be overwhelmed atthe thought of overhead costs. How tokeep up with the constantly mobile natureof business growth, especially as businessimproves with the economy, as you devel-op your business?

Think outside the box. What you wantand what you need may be one and thesame.

Founders Jason DeFrancesco and FrankDeBernardo are the visionaries that broughtthe Office Club idea to life in Capitola.

“We really wanted to re-address howwe do business,” shared Jason. “I was driv-ing over the hill to Fremont, paying foroffice space there, and here, while eatingup my time in traffic. I just thought therehad to be a better way.”

Jason and Frank’s concept was todevelop a business resource that provideda financially sound and aesthetically pleas-ing element to a wide range of businessprofessionals. When they opened theirdoors in May, they knew they had struck apositive chord in the local business envi-ronment.

“For a salesperson or specializedattorney, our micro-shared workspace isideal, and while other office-type business-es nickel and dime their members, or havecreated a somewhat invasive think-tankenvironment, our purpose is to provideour members with a collaborative yet pri-vate experience,” Jason explained.

Lounge members currently pay $199 amonth, with NO contract, and receiveaccess to an open lounge area, wireless Wi-Fi network, copy, print, mail and fax serv-ices, utilities and maintenance, partialconcierge service, eight hours of confer-ence room space, furnished work stations,24/7 access, and vending services.

Private Suite Members have theirown privately keyed office and receive allthe services a lounge member receives,with NO contract. However, they doreceive full time concierge service and anextra four hours of conference roomspace.

For those who are interested, dropby for a complimentary tour of the Office

Club. Try their facilities for a day for only$35 or try a five-day package for only$125.

“I recently moved my consulting busi-ness from Santa Cruz to Capitola, and washappy to locate the Office Club on 41stAvenue... Frank, Amanda and the manage-ment team made sure my move in was agreat experience. The Office Club is a greatcombination of location, professional serv-ices and on site amenities - I highly recom-mend it.” — Andrew Colehower / OrganicBrand Management

That’s what it’s all about. The OfficeClub provides a safe, professional workenvironment where people can focus in onthe needs of their clients and attend to theirbusiness.

As to the future? Jason and Frank havean eye for expanding. “We’d like to see theOffice Club expand south to Aptos, andbeyond that, as far as Monterey.” Jasonshared.

Check out the Office Club on theInternet at www.myofficeclub.com, or stopby and see them at 1840 41st Street, Suite205 in Capitola in the same mall as BevMo,McDonalds and CVS. If you like what yousee, “Like” them on Facebook to shareyour newest business resource with busi-ness associates and friends alike. n

•••The Office Club: 831-477-7717

BusinessProfile

THE OFFICE CLUBA suite Way To Do Business

By Cynthia Howe

Page 9: Capitola / Soquel Times

High Schools and mini-tracks at NewBrighton Middle School, Valencia andMission Hill Elementary Schools.Scholarships of $28,000 are annuallyawarded to top student athletes. Racefunds and equipment support the SantaCruz Track Club, International Games,Santa Cruz Coast Athletic League and awide variety of local high school sportsprograms. Race donations to the localcommunity in 2010, alone, totaled morethan $300,000. Total donations over theyears exceed four million dollars.

Giving Back to the Community

Speaking of money, an often over-looked but significant collateral bene-fit of the Race is its substantial financialimpact on the local economy. It is well-documented that the fourth weekend inJuly is the biggest of the year for SantaCruz County’s hotel/restaurant trade.Data compiled by The Santa CruzConference and Visitors Bureau esti-mates that the 20,000 annual visitorsgenerated by the event spend more thaneight million dollars locally.

The Wharf to Wharf Race today ismore than just a footrace. It has become apart of the local cultural fabric, touching

the lives of thousands over its thirty-six-year history. Many have felt compelled torun it once as a rite of passage. Othersrun it year after year to celebrate theirvitality or… just because it’s fun.Thousands are involved as volunteers,

This is the 40th annual Wharf toWharf Race! If you’ve been at thisscenic six-mile classic before, you

know about the weather, the live bands,the throngs of festive spectators and thecoveted Wharf to Wharf Runner T-shirt,awarded only to race finishers and neversold to anyone, anywhere, at any price…ever.

Starting at the Santa Cruz Wharf, at8:30AM the race opens with a dash downBeach Street, passing the Ferris wheel, BigDipper roller coaster and merry-go-roundof the world famous Santa Cruz BeachBoardwalk. Runners then cross SanLorenzo Bridge and loop around the YachtHarbor to Twin Lakes Beach. Turninginland the course winds through SchwannLake Wildlife Sanctuary then breaks backonto the ocean bluffs at Pleasure Point.From there the way wanders throughquaint seaside neighborhoods before dip-ping down to a festive finish at theCapitola Wharf.

•••2011 Wharf to Wharf Results Top 10 Men

1. Silas Kipruto – 26:56; 2. ShadrackKosgei – 27:12; 3. Macdonard Ondara –

27:29; 4. Brett Gotcher – 27:32; 5. StephenMuange – 27:56; 6. Yong-Sung Leal – 28:11; 7.Tonny Okello – 28:39; 8. Jake Schmitt – 28:51;9. Chris Chavez 29:04; 10. Kevin Pool – 29:16

•••2011 Wharf to Wharf Results Top 10 Women

1. Magdalena Lewy Boulet – 30:49; 2.Alemtsehay Misganaw – 32:12; 3. NicoleHagobian – 33:12; 4. Natasha Labeaud –33:38; 5. Risper Gesabwa – 33:42; 6. ClaraPeterson – 33:51; 7. Alexa Glencer – 34:13;8. Sarah Rankin – 34:56; 9. Suzanne Segesta– 35:11; 10. Vanessa Fraser – 35:22

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 9

“Wharf to Wharf History” from pg 6

CoverStory

The Race Course

“Wharf to Wharf History” > 13

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10 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CCoommmmuunniittyyNews

Presentation shows Long TermImpact of O’Neill Sea OdysseyOcean Education Program

San Jose State University master’s can-didate Lauren Hanneman has theresults of her study of the long-term

impact of O’Neill Sea Odyssey (OSO), afree, ocean-going environmental scienceprogram for 4-6th grade youth.

Ms. Hanneman, also an OSO instruc-tor, is scheduled to present at theAssociation of Environmental Studies andSciences conference atSanta Clara Universityon Friday, June 22. Thesession is called“Community andO r g a n i z a t i o n a lPartnerships for ESS”and is scheduled from2-3:30 p.m. The individual presentation isnamed “The Effectiveness of ExperientialEnvironmental Education in ConnectingYouth to Nature: A Case Study on theO’Neill Sea Odyssey Programwww.oneillseaodyssey.org.” It has alsobeen selected as one of the 5 finalists topresent at the Best Student Presentationforum to be held during Session E, onSaturday, June 23, 9-10:30 a.m.

The Study: Two hundred sixty-one 7-10th grade students participated in ananonymous survey and were sampledfrom seven schools fed by elementaryschools that used OSO in Santa Cruz, SantaClara and Monterey Counties. The surveyincluded a question and drawing section

as well as five Likert-scale questions.Students were placed into 4 separate men-tal models based on the content of theirresponses, used to capture informationabout student’s knowledge and attitudesabout how they think pollution enters theocean. The models were analyzed based onOSO participation, income level, commu-nity setting and the influence of other

experiential environ-mental education pro-grams.

S e v e n t y - f i v epoint one percent ofstudents who partici-pated in OSO had along-term retention of

knowledge of material taught in the OSOEcology curriculum, based on non-pointsource pollution, which is land-based. Thestudents within this “Mental Model” makethe connection between litter and oceanpollution. Previous studies have shownthat increased knowledge and attitudes arethe best indicators of “intentions to act,” orchanged behaviors. The only socio-demo-graphic variables that had an effect on stu-dents’ mental models were the communitysetting — distance from the ocean — andthe number of other experiential environ-mental education field trips that the stu-dents attended. Income, gender, gradelevel, and language did not have a signifi-cant effect. n

E.A. Hall students assist with the O’Neill Sea Odyssey studies.

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www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 11

CCoommmmuunniittyyNews

Summer Water CutbacksGoal is to Save Five Gallons a Day

Despite a wet spring, rainfall wasonly at 70% of normal on April 1.The Soquel Creek Water District

declared a Stage 1 Water Shortage Alertasking customers to voluntarily reducewater use 5 percent, which equates toabout 5 gallons per person each day fromMay through October.

The District will also continue toenforce its Water Waste Ordinance, whichincludes the following restrictions:

• Prevent General Water Waste: Noindiscriminate running of water

• No Sprinkler Use between 10 a.m. and8:00 p.m.

• No Washing of Paved Surfaces: Use abroom instead

• Positive Shut-off Hose Nozzlesrequired when washing structures orvehicles

Annual rainfall is critical to our watersupply. The District relies solely ongroundwater, pumped with wells from

underground aquifers to supply water toour customers.

The aquifers are replenished only byrainwater soaking into the ground. Basedon hydrology, conserving an extra 5 per-cent, particularly during the dry monthswhen outdoor water use increases, we canhelp protect our aquifers from the deficitcaused by this year’s low rainfall.

Unfortunately, a year of low rainfall isnot the only challenge we face in protect-ing our water supply. Recent informationfrom hydrologists confirms that theaquifers are already over-drafted, meaningthe District and other well owners havepumped more water out than is being nat-urally replenished.

“Cutbacks” > 26

Page 12: Capitola / Soquel Times

Taking a prescription medication asdirected by a doctor is generally safeand effective and is what usually

happens. But lately there has been a rise inthe number of older adults who are using

their medicines improperly, including fornon-medical reasons and suffering the con-sequences. Recent reports show increasedhospitalizations and visits to emergencyrooms by older people due to improper useof prescription and over-the-counter med-ications, as well as illicit drugs.

Data from national surveys reveal adisturbing trend for 50- to 59-year-olds: thenumber of those reporting past-monthabuse of illicit drugs—including the non-medical use of prescription drugs—morethan doubled from 2002 to 2010, going from907,000 to 2,375,000, or from 2.7 to 5.8 per-cent in this population. Among those 65and older, 414,000 used illicit drugs in 2010.

According to the National Institute onDrug Abuse (NIDA) at the NationalInstitutes of Health, the numbers of oldersubstance abusers could continue to rise,due to the aging of the baby boomers, whowere more likely than previous generationsto have used illicit drugs in their youth.Painkillers, Depressants, and Stimulants

The types of prescription medicationsmost commonly abused by people of

any age are painkillers(such as Vicodin,OxyContin), depres-sants (such as Xanax,Valium), and stimu-lants (such as Concertaand Adderall). Hospitaladmissions for olderadults were mostlylinked to overdosesfrom pain medicationand withdrawal symp-toms from other addic-tive drugs such assleeping pills.Problems TakingMedications

Many older adultstake medications

that play an importantrole in treating varioushealth conditions likeheart disease. Mosttake their medicationsproperly, but someolder adults have problems taking themthe way they should. This includes unin-tentionally taking a medication the wrongway, as well as intentional abuse.

Medications for a variety of condi-tions can help older adults maintainhealth and function, and most olderadults take their medications as pre-scribed. At the same time, abuse of pre-scription medications—such aspainkillers and depressants—and illicitdrugs—such as marijuana and cocaine—can be especially harmful for older adultsbecause aging changes how the body andbrain handle these substances. “As peo-ple get older, it is more difficult for theirbodies to absorb and break down medica-tions and drugs,” says Dr. Nora Volkow,director of NIDA. “Abusing these sub-stances can worsen age-related healthconditions, cause injuries and lead toaddiction.”

Unintentional Abuse

Some people accidentally take medicinesincorrectly, often without knowing it orwithout intending to. They may forget totake their medicine, take it too often, ortake the wrong amount.

As people get older, trouble withvision or memory can make it hard to usemedications correctly. Taking lots of med-ications at different times of the day can beconfusing. Another common problem ishaving more than one doctor who pre-scribes medicines, but no single doctorwho monitors them and checks for anyinteractions.

Intentional Abuse

Intentional abuse occurs when a personknowingly uses prescription medicationsthe wrong way, takes medicines not pre-scribed for them, or combines them withalcohol or illicit drugs. People may do this tofeel good, to feel better, or to calm down.

Sometimes a big change, such asretirement, the death of a loved one, or fail-ing health, can lead to loneliness, boredom,anxiety, or depression. That can prompt aperson to begin, continue, or increase theabuse of medications or other drugs.

A person may think that taking themedicine is safe, no matter what, because adoctor prescribed it. But taking too muchof a medication, or taking it in ways otherthan how the doctor ordered, is not safe.

Risks for Older Adults

Older adults may suffer serious conse-quences from even moderate drug

abuse because of several risk factors. Asthe body ages, it cannot absorb and breakdown medications and drugs as easily as itused to. As a result, even when an olderadult takes a medication properly, it mayremain in the body longer than it would ina younger person.

Aging brains are also different thanyoung ones and may be at greater risk forharmful drug effects (on memory or coor-dination, for example). Having other med-ical conditions (such as heart disease) andtaking medications to treat them whileabusing prescription drugs at the sametime also present unique risks for olderadults. n

12 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CCoommmmuunniittyyNews

Improper Use of Medications on the RiseFrom the National Institutes of Health (NIH)

Memory problems can make it hard for someolder adults to remember whether or not theytook their medications.

Page 13: Capitola / Soquel Times

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 13

CoverStory

sponsors, beneficiaries. It is truly a com-munity event of, by and for runners. Thefourth Sunday in July is a special date onthe Santa Cruz calendar. All this from a$200 beginning back in 1973!

With Success Comes …

The race is limited to 15,000 runners on afirst-come-first-served basis. While

most come for sun,fun, and fitness rea-sons, serious ath-letes run to test theirmettle against thebest. The race drawsan elite, internation-al field. The roll ofpast championsnumbers severalOlympic stars.

The largestsummer event of itskind on the WestCoast Wharf toWharf receivesbroad print andelectronic media attention being broadcastlive on radio, covered by local TV stationsand televised by cable television on raceday evening. It is highlighted in all run-

ning industry publications as one of thetop races in America.

Every One’s a Winner

Every one is a winner in the Wharf toWharf. Elite runners vie for cash

prizes of $3,000, $2,000, $1,000 and top100 winners are awarded CenturionSweatshirts. Local and Wheelchairdivision champs receive commemora-tive plaques and all race finishers earn

a gift pack ofrefreshments andgoodies featuringthe official Wharf toWharf T-shirt.

From start to fin-ish, the Wharf toWharf race will be afun-filled experiencepeople of all ageswill enjoy. Betweenthe thrilling views ofSanta Cruz andCapitola Coastline,stellar local bandsand music, andfamiliar faces cheer-

ing participants along the route, thisyear ’s race will be an unforgettableexperience.

Remember, life is short and whether

as runner or observer, this 10k run makesfor good conversation and stories to tellyour friends, family, and children. Somake plans to make the last Sunday inJuly count, and take advantage of thisfun filled, one of a kind event in ourbackyard. n

•••

The Race is produced and administeredby Wharf to Wharf Race, Inc., a Californianonprofit corporation chartered to promoterunning as a means to health and fitness.Race proceeds benefit Santa Cruz Countyyouth sports in general and the runningcommunity in particular. Website:wharftowharf.com

“Wharf to Wharf History” from pg 9

Page 14: Capitola / Soquel Times

Planning for retirement is crucial foreveryone, and it is especially criticalfor small business owners, the busi-

ness leaders many cite as the life blood ofthe American economy.

Indeed, according to the U.S. SmallBusiness Administration, small businessowners employ half of all private sectoremployees, pay 44 percent of total U.S. pri-vate payroll and have generated 65 percentof net new jobs over the past 17 years.

The challenge before American smallbusiness owners is keeping their compa-nies financially healthy long-term. This isso that small business owners do not over-rely on the sale of their business alone totake care of them in retirement, and so thebusiness will continue to remain a viableemployer in the communitiesit serves.

Because small businessowners and entrepreneurs arebusy every day working tokeep their businesses runningstrong, their schedule canoften interfere with planning for the future.But in this economy, planning is a must inany business strategy. Without it, businessowners may be surprised to find that theultimate sale of their business may notleave enough for them to live on. This isbecause the sale timing might be off, ortheir finances are not strong enough tocover a full retirement.

“Setting a target number - or dollarfigure of what is needed to live on for therest of your life - is important, and itshould be determined at least 10 yearsbefore you’re ready to retire,” says TaraReynolds, corporate vice president withMassachusetts Mutual Life InsuranceCompany (MassMutual). “And as youapproach retirement, it’s also a good ideato re-calculate what the business is worthwith a proper business valuation to deter-mine how you will need to fund your non-working years, if the value has changed.Having this plan and expectation in placecan help you determine the best way andtime to retire from your business.”

The average business owner expectsto retire at age 68, according to a surveyconducted by GfK Custom Research NorthAmerican for MassMutual in 2011. Yet onlyone-third of the respondents had a soundretirement strategy to ensure income forlife, having access to income when needed,managing potential health care expensesand leaving a legacy to the next generation.

MassMutual financial professionalKatheigh Degen of Kansas City offers the

following tips to help small business own-ers stay financially secure during the runup to retirement.

Anticipate Needs

Traditionally, most people need about 70percent of their current annual income

to live comfortably in retirement. Knowwhat your business is worth - both as oneentity, and also broken down into smallerparts. Only about 10 percent of businesssales involve the entire business as onelump sum.

Save on the Side

You’ve probably heard about diversifyingyour portfolio, and the same is true with

diversifying your retirement plan. Put aside20 to 25 percent of your gross income in sav-ings outside of the business. This provides

you with flexibility as you planyour exit from the business. Forexample, if you have an heir oremployee interested in pur-chasing the company, theymight not be able to afford it allat once, but could take over the

helm with smaller payments over a period oftime. Having additional savings can help youtide over in retirement while you also receivepayments for the business.

Explore Options

As you near retirement, selling off yourbusiness in one setting would make

everything easy. But as mentioned earlier,it doesn’t always work that way. Knowingyour business’ value can help you evaluateoffers that come your way, so you canmake an educated decision on whether tosell and live comfortably in retirement, orkeep working and pursue a better offer.

Don’t wait too long to find a buyer

Within three to five years of retirement,business owners should start to find

a buyer for the business. Of course, thisplan demands that the owner set anexpected retirement date and stick to it. Bywaiting too long, owners may begin toexperience poor health and low energy,which could affect productivity and poten-tially the profitability of the company.

Planning for retirement is so crucial,and owning a business can often add com-plications in timing the retirement perfectly.

“Business owners put so much hardwork into building the business and mak-ing it strong and viable in the market,”says Degen. “With additional planning inretirement strategy, a good business ownercan retire and see the business continue tosucceed even after it has been transitionedover to new owners.” n

ARA Content

Retirement planning crucialfor small business owners

14 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

MMeeeetttheOOwwnneerrss

Page 15: Capitola / Soquel Times

For most people, getting to a medicalor dental appointment, the grocerystore, or bank is as simple as jumping

in the car or onto the local bus. But, forsome in the community, it is impossibledue to a disability, declining health, or therigors of aging.

For over 40 years, the VolunteerCenter of Santa Cruz CountyTransportation Program has served toaddress the needs of ambulatory seniorsand the disabled by offering free ridesthroughout the county.

The program matches volunteerdrivers with seniors (55 and over) anddisabled individuals for essential trips tomedical appointments, grocery stories,pharmacies, and banks. Rides are provid-ed throughout Santa Cruz Countyincluding Watsonville, San LorenzoValley, Scotts Valley, and Santa Cruz.

“It is one of the founding programsof our organization and has been 100%volunteer run since it’s inception. Alldrivers and phone dispatchers are com-munity volunteers,” states VolunteerCenter Executive Director KarenDelaney.

“This year we expect to provide over5,500 rides throughout the county. We areproud that we have maintained a trackrecord of filling 97% of all ride requestsbut we urgently need more volunteerdrivers and dispatchers for theWatsonville office to maintain this levelof service.” states WatsonvilleTransportation Coordinator RachelGlynn.

Drivers can choose to make as littleas one trip a month, or they can drive asoften as they wish. They choose theirown hours and destinations. All rideshappen on weekdays during businesshours and drivers receive a smallmileage reimbursement. The programattracts an eclectic mix of people includ-ing retirees, working individuals, stay-at-home parents, and college students.

“Every day, rain or shine, volunteerdrivers show up on doorsteps through-out the county to provide a ride and ahelping hand. It is the perfect example ofa simple deed that has a huge impact,”states Delaney. “Something as easy asgiving someone a ride can mean the dif-ference between living at home or beingmoved to assisted living. Individuals areable to maintain independence, arrivesafely at critical appointments, reconnectwith the community, and deter feelingsof isolation by getting outside the home.”

Geneva, an 83 year-old resident of

Watsonville agrees, “The TransportationProgram is a lifesaver. I cannot see, there-fore I cannot drive, and I have no ideahow I would complete the things I needto do without the program. My onlyother option is to take a cab but that costsat least $40 every time I need to go to thedoctor and I can’t afford that.”

“All the volunteer drivers have beenso kind to me. I don’t know what else tosay besides, it’s a lifesaver,” said Geneva.

Geneva is not alone in her struggleswith transportation. Each year, morethan one million Americans aged 70 andolder stop driving and become depend-ent on others to meet their transportationneeds. At the 2005 White HouseConference on Aging, mobility wasranked the third highest issue for olderpeople—ahead of Social Security andMedicare.

“Clearly as our population continuesto age, demand for this service hasgrown. We’ve always been fortunate tohave volunteers step up to meet the needand we look forward to welcoming in anew cadre of program supporters to sus-tain our efforts ”, states Glynn.

The transportation phone lines areopen Monday through Thursday 9-3,Friday 9-1pm

Volunteer Requirements: Volunteersmust have a reliable car, proof of insur-ance and a clean driving record. n

•••For More information or To Get Involved:

Contact Rachel Glynn at 722-6708or [email protected]

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 15

CCoommmmuunniittyyNews

Helping Those in Need To Get Where They are GoingVolunteer Driving with the Volunteer Center Transportation Program

FairfaxLomonosoffworking a shift at thetransportationdispatch desk.She hasserved as alead volunteerwith theTransportationProgram formore than 15years.

Page 16: Capitola / Soquel Times

16 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

Quality means doing it rightwhen no one is looking.

— Henry Ford

Who would have thought gettingyour oil changed could makeyou smile? Well, that’s just what

happens to the customers who visit OilCan Henry’s on the corner of SoquelAvenue and Rodeo Gulch Road.

Owners Scott and Chris Allen, broth-ers, grew up on the Monterey Bay. Theybought their first Oil Can Henry’s fran-chise in Watsonville in 2005, along withanother one in Salinas. They bought a SanFrancisco franchise also before buyingtheir most recent one here in Soquel in2011. Why did these local boys choose OilCan Henry’s? Chris explained it all.

“My brother has been a mechanic foryears, and my background is Finance andAccounting,” Chris shared. “When welooked at Oil Can Henry’s we agreed theyhad the key element: Good old fashionedcustomer service.”

So, what does this customer servicelook like? First, there are no waiting rooms.Instead, customers remain in their vehicleswhere they can relax with a free newspa-per, take time to perhaps respond to theirtech devices, watch and listen to thetrained technicians complete the servicesthey’ve requested and even ask questions.

Oil Can Henry’s motto is, “The OneYou Can Trust.” Customer service is noth-ing without trust, and these brothersunderstand that.

They don’t just say that, they mean it.Everything is straightforward, clear andconcise. Educating you about your vehicleis one of their passions. Services include

their famous 20-Point Full-Service OilChange, air filter replacement, automatictransmission flush, cooling system flush,engine flush, gearbox service, serpentinebelt and wiper blade replacements. Alltheir services meet or exceed warrantyrequirements so you don’t have to go to thedealer and pay their high prices. Patrick ofAptos said it all.

“I was greeted by a very friendly andpleasant staff. EVERYTHING was clearlyexplained in detail. They offered to fix thelight bulbs. These were nagging little jobsthat I had put off and I knew that if I took

the truck to the dealer -it wouldbe expensive and cost me a day,”Patrick shared. “No high pressureto buy other things.”

Seeing is believing, andlearning. Because of their com-mitment to educate their cus-tomers in the most comfortablesetting they could think of, (theircustomer’s own vehicles), OilCan Henry’s uses the CastrolCamvideo monitoring system thatprovides live video for customersto watch as technicians workunder the hood and under theirvehicle.

Prior to the end of their service, thecustomer also receives a Service Review,detailing the vehicle manufacturer’s serv-ice recommendations as well as recordingany suggestions they may make after serv-icing the vehicle. Everything is up front,personal and trustworthy, just like the manOil Can Henry’s is named after.

“The logo of Oil Can Henry’s is remi-niscent of the era Henry Ford first intro-duced his Model T,” Chris explained.“Even the uniforms the technicians wearare based on reflecting Mr. Ford’s primaryphilosophy of putting customer servicefirst.”

Another aspect that drew these broth-ers to Oil Can Henry’s was their commit-ment to respecting the responsibility anybusiness owes to their environment. Whenthey say they ‘recycle’, they recycle.

“We work only with the industry’sbest environmental service providers toensure all the used oil we generate is safe-ly handled and recycled for use as alterna-tive fuel or base stock for new lubricants.”Chris shared. “Our center recycles all of thewaste oil it consumes.

Chris continued. “We also work toensure that all used antifreeze we generateis safely handled. Wherever possible, prod-

ucts such as wiper blades, cardboard andnumerous other Oil Can Henry’s materialsare recycled at our centers.”

Products used by Scott and ChrisAllen’s franchises include the line of EcoUltra Re-Refined Motor Oil that is engi-neered and recommended for today’sgasoline powered engines. They also meetvehicle manufacturer warranty require-ments. The line is based on a syntheticblend of re-refined base oil and high per-formance additives. They’re produced byre-refining post-consumer oil using ahydro treating process quite similar to therefining methods used for crude oil.

The Allen brothers represent the truespirit of what two local boys can do fortheir families, their communities and thebeautiful environment they grew up in andstill call home. n

•••Oil Can Henry’s is located at 2878 South

Rodeo Gulch Road in Soquel. Phone 831-475-2102. Their hours are Monday-Friday, 8 a.m.to 7 p.m., Saturday 8 a.m. to 6 p.m. andSundays, 9 a.m. to 5 p.m. Website:www.oilcanhenrys.com/locations/052/soquel*All standard US, European, Japanese, and Koreanmakes and models. Please call first if you have a classicor high-end model automobile.

BusinessProfile

OIL CAN HENRY’SDoing it Right for All Makes & Models*

By Cynthia Howe

Owners Scott and Chris Allen

Page 17: Capitola / Soquel Times

APTOS — The Santa Cruz CountyCollege Commitment, a countywide collabo-rative comprised of public education institu-tions including all K-12 School Districts,Cabrillo College, CSU Monterey Bay, SanJose State University (SJSU) and theUniversity of California Santa Cruz (UCSC)today announces it has appointed RayKaupp Executive Director.

Kaupp, who most recently served as theDirector of Workforce Development atCabrillo College, wasalso a member of theSanta Cruz CountyCollege CommitmentSteering Committee,where he was responsi-ble for many of its ini-tiatives.

“In just ninemonths since its launch,the Santa Cruz CountyCollege Commitment has worked togetherto achieve major milestones, including acountywide Board of Trustees meeting, col-laboration between area high school coun-selors, a meeting of all local high school prin-cipals, convening math and English facultiesbetween the high school and college levels,and the first annual Samper S4C FourthGrade Experience,” said Brian King,President of Cabrillo College. “The group

acknowledged the need for infrastructure totake the organization to the next level and toensure long-term sustainability. We are fortu-nate to have Ray Kaupp’s vision and leader-ship as Executive Director.”

The Santa Cruz County CollegeCommitment, a historic partnership of pub-lic, K-12 and higher education institutions,was formed with the goal of increasing thecollege readiness and success of every stu-dent in Santa Cruz County.

As part of its participation in the SantaCruz County College Commitment, theSanta Cruz County Office of Education con-tributed a $50,000 grant to aid the collabora-tive in building a sustainable infrastructurethat would enable the organization to exe-cute key initiatives and to pursue additionaloutside funding.

“We are honored to be part of the SantaCruz County College Commitment, and weview our investment in the organization asan investment in the success of our county’sstudents,” said Michael Watkins,Superintendent, Santa Cruz County Office ofEducation. “We are pleased that Ray Kaupphas accepted the position of ExecutiveDirector and we look forward to achievingmany more successes under his leadership.”

As part of the Santa Cruz CountyCollege Commitment, the participating edu-cational organizations have committed to:

• Provide information, services andresources to help Santa Cruz Countystudents and their families prepare forcollege.

• Deliver a K-12 academic program withrigor and support for admission to post-secondary education.

• Help students successfully transition toand succeed in college, or on a careerpathway.

• Reduce or eliminate financial barriers sothat every student can afford a quality,post-secondary education.

• Work together to deliver these commit-ments for the young people, familiesand employers of Santa Cruz County. “As a member of the Santa Cruz

County College Commitment SteeringCommittee, having Ray Kaupp’s involve-ment has resulted in immediate progresson a number of key initiatives,” said GaryBloom, Superintendent, Santa Cruz CitySchools. “This level of collaboration amongK-12 schools countywide and our local col-leges is unprecedented, and in years tocome, the work of the collaborative willresult in better prepared high school grad-uates and more successful college stu-dents.”

Ray Kaupp has been with CabrilloCollege since 2005, initially as a businessinstructor and most recently as Director of

Workforce Development. Prior to joiningCabrillo, he spent more than 20 years in thetechnology industry, with 10 years at theVP level and above. His private sectorcareer included more than five years atApple Computer, followed by roles in anumber of startup companies that resultedin private acquisitions and a successful ini-tial public offering. Kaupp also served asboard chair at SeniorNet, a nonprofit edu-cational organization that teaches olderadults computer and Internet skills.

A product of California’s public schoolsystem, Kaupp attended Mesa CommunityCollege, and then transferred to San DiegoState University, where he earned a B.S. inBusiness Administration. He also has anMBA from the University of California atBerkeley, and an Ed.D. from San FranciscoState University.

“My experiences as a Cabrillo Collegeinstructor and as the Director of WorkforceDevelopment have given me an unwaver-ing commitment to student success,” saidRay Kaupp, Executive Director, Santa CruzCounty College Commitment. “In this newrole, I look forward to working with mem-bers of the S4C collaborative, to not onlyincrease the college-going rates in SantaCruz County, but also to prepare studentsfor greater success in the pathway of theirchoosing, be it college or the workforce.” n

Santa Cruz County College Commitment Appoints Ray Kaupp Executive Director

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 17

SchoolSpotlight

Soquel High School Class of 2012:Forty-Ninth Annual Graduation• Class of 2012 Valedictorians LeiaAlex • Ragine Graves • GabrielleKamalani • Bianca Martinez • JisooRim • John Tobin • Meghan Warner

• Class of 2012 Salutatorians • Na alieDean • Alexandra Quinn • EmilyScherer

• Class of 2012 Top Ten Percent • LeiaAlex • Juan Castillo • Natalie Dean •Sienna Forest • Ragine Graves • ClaraHartman • Gabrielle Kamalani •Helen Lorenzen • Bianca Martinez •Sierra Portera • Alexandra Quinn •

Jisoo Rim •N i c h o l a sRoberto •E m i l yScherer •C a i t l i nSorkhabi •C a m i l l eSteber • JohnTobin •Steven Vanni • Meghan Warner •Emily Yang • Rachelle Yellin

Program Designed by Jessica Meyers

Harbor High School 2012 GraduationValedictorians: David

Barraza - UC Davis; HighHonors Math, UC RegentsScholarship • Zach Dunn -USC; High Honors Math,High Honors Media Arts,National Merit Scholarship,USC PresidentialScholarship • TrevorSchwertfeger - UC Davis;High Honors Science, Harbor Scholar

Athlete, UC Davis RegentsScholarship • KristenSilva - Pomona College;High Honors Math,Pomona CollegeScholarship, Santa CruzRotary Scholarship.

Salutatorian: KellyHernandez - StanfordUniversity, High Honors

Social Studies.

Ray Kaupp

Page 18: Capitola / Soquel Times

18 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CCoommmmuunniittyyBriefsArt & Music at the Beach Esplanade Park, Capitola

Visit Art & Music at the Beach this summer at EsplanadePark overlooking Capitola Beach and Monterey Bay.

Enjoy quality artwork from local artists and live music onthe Esplanade stage.

Sundays 11 a.m. – 5 p.m. Show Dates: July 1 & 15 •August 5 & 19

Live Music on the Esplanade Stage 2–4 p.m.Please visit Art & Music at the Beach this summer at

Esplanade Park overlooking Capitola Beach and MontereyBay.

“Briefs” > 21

Page 19: Capitola / Soquel Times

Good is just not good enough formany employers today. As compa-nies look to do more with less, hir-

ing managers are drawn to those job candi-dates who stand out from the crowd andclearly illustrate the value they bring to anorganization.

If current employment trends didn’tmake landing your dream job toughenough, a gap between the skills hiringmanagers value in a candidate and how jobseekers describe their own skills presentsadditional challenges.

According to the annual JobPreparedness Indicator fromCareerAdvisoryBoard.org, more than half(56 percent) of job seekers are confidentthey know what qualifications are requiredfor employment. Yet, only 14 percent ofhiring managers reported that “most“ or“nearly all” job candidates, over the pastthree years, have had the skills their com-pany looks for in a potential employee.

J.T. O’Donnell, career strategist andauthor of “CAREEREALISM: The SmartApproach to a Satisfying Career,” suggeststhat job candidates need to learn how toG.L.O.W. in order to close the employer-candidate disconnect and shine brightlyamong an ever more competitive job mar-

ket. Here’s how to G.L.O.W.:G - Gain perspective: Take a step back

and assess your situation. “No two peopleare alike,” says O’Donnell. “You have tofigure out what’s important to you in yourlife and career. So, evaluating your values,preferences and interests will provide youwith a customized plan and increase yourability to achieve success.”

L - Luminate your goal: To “light up”your career goal, break down your pre-ferred position into a list of “must haves,”“nice to haves,” and “don’t wants.” Letthese criteria act as a compass to guide youtoward your career destination. A vividmental image of yourself as a success willkeep you motivated and moving forwardwhen things get tough.

O - Own your actions: Be ready andwilling to put forth the effort required tomake change happen. “Some requirementswill seem more daunting than others, likehaving to go back to school for the righteducation and career-oriented skills set,”says O’Donnell. “However, there are excel-lent options available today that provideflexible onsite and online scheduling soyou can maintain current responsibilitieswhile pursuing your dream career.”

W - Work it daily: Keep your goals in

the forefront of your mind so that you’lltake steps every day, no matter how small,to get closer to them. Display your goalwhere you can view it throughout the day.You should also ask yourself at least five orsix times a day, “Is what I’m doing rightnow helping me achieve my goals?” Atruthful answer to this question can bevery enlightening.

If you are just starting your career outof college or are a mid-career professional

seeking change - whether climbing higherin your current field or switching to a com-pletely different industry - applying theG.L.O.W. method will brighten yourfuture. n

•••For more information about flexible educa-

tion options, visit DeVry.edu; and to learnmore about the G.L.O.W. method, visitCareerealism.com.

ARA Content

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 19

WWoommeenninBBuussiinneessss

For career success in today’s tougheconomy, learn the G.L.O.W. method

Page 20: Capitola / Soquel Times

20 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

“The ache for home lives in all of us,the safe place where we can go as weare and not be questioned.”

— Maya Angelou•••

While feeling safe is vital to all ofus, it’s not the sameas being safe. If you own a home

or business, you know the peace thatcomes from having a security system, orsystems, you can trust. If you are one of thethousands of AA Safe and Security clients,then you know the reality of that peace.

AA Safe and Security Company has ahistory spanning over 50 years for provid-ing premier professional security solutionsfor their clients along the central coast andsurrounding bay areas.

Since 1956, AA Safe and Security hasbuilt a reputation for meeting their cus-tomer’s expectations and providing solu-tions for their clients’ safety and well-being. No matter the industry, whether it isbusiness, residential, commercial, educa-tional, industrial or institutional, AA Safeand Security understands the intricatenuances of each business or family theydeal with. After all, no matter the type ofsituation for the individual or the size ofthe company, it is the level of security thatmatters.

“What you want is real security, notfeel-good security,” owner Scott Edelstein

s t a t e d .“Interestinglyenough, peoplewill buy expen-sive, high endentertainmentequipment andthen protectthem with alock from a dis-count homestore for undertwenty bucks,”Edelstein com-m e n t e d .“Home securi-ty shouldreflect thevalue oneplaces on theirfamily’s safety,and secondly,their valu-ables.”

Within thecity limits ofSanta Cruz,there are fivearrests pernight for eithertheft or burglary, which is about 80 percentof all crimes in the city. Compare that to theaverage number of people per police officer,

(In 2010, thestatistic was 1.6officers per1000 persons).Cons ide r ingsecurity foryour home orbusiness is agood thing, andconsulting withsomeone whois knowledge-able, person-able and pro-fessional is key.

The sys-tem mostsought after bythose whou n d e r s t a n dsecurity is theMedeco keysystem. Theirpatented keycontrol systemis phenomenal-ly secure. AMedeco keycan’t be dupli-cated by just

anyone, they have to be duplicated by anauthorized Medeco representative afterappropriate identification is reviewed,recorded and established.

The security Medeco provides fallsunder the ‘cost effective’ range that home-owners and business owners demand. AASafe and Security can professionally installyour Medeco equipment on the same day.Then you can sleep at night also knowingthat with Medeco, no two lock cylindersare alike.

AA Safe andSecurity profes-sionals focus oncustomer service,the type of serviceLynne Jeffrey ofMCM Diversifiedrelies on. “AASafe and SecurityCompany hasbeen meeting theneed of MCMDiversified, Inc.for the past tenyears. They pro-

vide a quality service at a great rate. Thestaff is extremely professional with excel-lent customer service skills. I would highlyrecommend AA Safe and Security to any-one seeking a locksmith.”

While clients such as Palo AltoMedical, Cabrillo College and theUniversity of California, Santa Cruz utilizeAA Safe and Security, so do apartmentcomplexes, small businesses and home-owners alike. When customers have gonein to get a key made, or a lock re-keyed,they also become educated on other servic-es and products available at AA Safe &Security.

AA Safe & Security can provide: •Residential and commercial safes • Closedcircuit TV systems • Wi-Fi technology •Keyless entry systems • High securitylocking systems • Loss and liability controlsystems • Key boxes • Storefront doorhardware • Automatic door openers •Loss prevention alarms • Access controlsystems • ADA compliance hardware •Bike locks • Auto locks and accessories •Decorative door hardware

And ... the best customer servicearound!

Sharing his thoughts, Denver of SantaCruz wrote, “The staff at AA Safe arealways professional, courteous, on time,and accurate with their estimates. We arevery glad to have them so close to ourbusiness!” n

•••AA Safe and Security is located at 712

Soquel Avenue in Santa Cruz. 831-423-5415. www.aasafe.com. Visit them on theirwebsite for great deals, up to the minute securi-ty news and additional information for theirvast array of products.

BusinessProfile

AA SAFE & SECURITYBy Cynthia Howe

The entrance to AA Safe & Security on Soquel Avenue.

AA Safe and Security features Medeco products. AA Safe & Security will come to you!

Page 21: Capitola / Soquel Times

Enjoy quality artwork by local artistsand live music on theEsplanade Stage.

2012 Concert SeriesSchedule (Live Music 2-4pm)

Sponsored by: FairfieldInn & Suites by Marriott-Capitola

July 1 • Singing WoodMarimba (World Music)

July 15 • GrupoAmanhã (Brazilian Music)

August 5 • SherryAustin w/ Henhouse(Country/Folk)

August 19 • JackBowers Quartet (Jazz)

Free and open to thepublic.

For more information con-tact: Leslie Fellows, ProgramCoordinator at 831-419-7485;[email protected] or theCity of Capitola, 831-475-7300;www.ci.capitola.ca.us/ capci-ty.nsf/AboutUpCmEvt.html

•••Soquel HS and MVCS

Students Granted Scholarships

Agraduating senior atSoquel High School,

Nick Roberto received a 2012 KenBrosius Memorial Scholarship fromthe Gold Standard Barbershop Chorus

of Santa Cruz.The $1,000 award, named for the cho-

rus’s founder, is intended to help Nickwith tuition at Cabrillo College where hewill major in music.

A second Ken Brosius MemorialScholarship ($1,000) was awarded to JackWilkins of Monte Vista Christian School.Jack will attend Long Beach State U.

Raffles held during the Gold

Standard’s annual Cabaret Show in Juneand the Sing for Your Life school benefitin November, provide the funds for thescholarship. (A total of $6,500 has beenawarded to ten graduates in the lastseven years.) n

•••For information about the Gold Standard

Chorus or Sing for Your Life, please vis-itwww.scbarbershop.org.

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 21

“Briefs” from pg 18

Nick Roberto receives $1,000 Ken Brosius Memorial Scholarshipfrom Gold Standard Chorus director Jordan Johnson.

Page 22: Capitola / Soquel Times

22 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

The Book Bag by Robert Francis

by Robert Francis

FeaturedColumnist

The Book Bag Books for little marine biologists…

Seababy: A Little Otter Returns HomeBy Ellen LevineIllustrated by Jon Van ZyleWalker. $16.99 (Age: 4 - 8)

Based on an actual rescue program con-ducted by the Monterey Bay

Aquarium, the author discussed baby ottercare with the staff’s scientists so that thispicture book would be as authentic as pos-sible.

The story begins with a baby sea otterseparated from his mother during a storm.The little fellow is washed up on shorewhere he is found and taken to the aquari-um. Once he is checked for injuries, theotter is placed in the special pool where heis cared for and he is allowed to mature ina safe environment.

zzzzzzzzzzTwo staff members from the aquarium

place the otter in a carrier and take him toa local beach where he is set loose. Withinminutes, the otter is back in his naturalenvironment in the seaweed beds andmaking new friends.

Excellent illustrations and a very topi-cal subject make this an excellent picturebook for youngsters who want to knowmore about the otters they see off ourshores here on the Central Coast.

DolphinsBy Gallimard Jeunesse Illustrated by Sylvaine PeyrolsMoonlight Publishing. $11.99 (Ages: 4 and up)

With transparent overlays and lots ofinformation on the life of the dol-

phin, this book fills in young readers on

every aspect of the marine mammals’ exis-tence.

You’ll learn that the dolphin ancestorsdate back 55 million years, that they canstay underwater for up to twenty minutesand that when a mother dolphin givesbirth, another female guards her. Dolphinsuse clicks andwhistles tocommunicateand they cansee and hearunderwater.

S o c i a lcreatures, dol-phins oftentravel andhunt together,they help oneanother ifthey are in difficulty and they are found inevery ocean and some rivers around theworld.

Nicely designed with a ring bindingthat allows the book to be opened flat, thisis a fascinating study of one of the mostappealing creatures you’ll find in theocean. And, once again, since this is adenizen of Monterey Bay, young readershave the opportunity of seeing the dolphinup-close and personal.

In the SeaBy David ElliotIllustrated by Holly MeadeCandlewick Press. $16.99 (Ages: 3-5)

As with their two previous collabora-tions, “In the Farm” and “In the

Wild,” Elliot and Meade combine captivat-ing woodcut illustrations and short poetryas they go beneath the sea to introduceyoungsters to the behavior and interac-tions of a variety of sea creatures.

You’ll meet a dainty sea horse, fear-some shark, an octopus that can vanish atwill in a cloud of ink, and a starfish thatuses its five fingers to maneuver about.

Urchins, sardines, shrimp, and macker-el all share one two page spread while her-ring, dolphin, orca, a sea turtle, and a fero-cious moray eel swim past on other pages.You’ll see coral and anemones with clown

fish darting about. The chambered nautilusbobs past as her shell spins round, a secre-tive giant squidmakes a fleet-ing appearanceand the pufferfish does itsimitation of aballoon onother pages.

T h eauthor savesthe biggest seacreature for lastand, of course, the blue whale doesn’t evenfit on two pages. It takes an extra page togive you a sense of his gigantic size.

Exploring the depths, this picturebook will excite budding oceanographersto do further reading to learn more aboutall of these special sea critters.

I Spy Under the SeaBy Edward GibbsTemplar. $14.99 (Ages: 2-5)

If you ever played the eye-spy game,you’ll appreciate how this book isdesigned. The first page reads, “I spy withmy little eye something with stripes.” Onthe opposite page is a clue (“I have a funnyname”) and a whole that shows just a bit ofthe fish. Flip the page and there are seven

clownfish!As you

move throughthe book, you’llalso realizethere is somereverse count-ing involvedhere as well.There will besea horse andcrab pictures as

well as swordfish, octopuses, dolphin,and finally one very large, toothy sharkthat says, “I’m a SHARK…and I spyYOU!”

This fun adaption of a classic game isa good way to work on identifying somecommon ocean creatures but it alsoincludes a little counting practice as well.

Dolphin Baby!By Nicola DaviesIllustrations by Brita GranstromCandlewick Press. $15.99 (Ages: 5 and up)

There’s no getting away from the factthat the dolphin is one of the favorite

subjects for picture books about sea mam-mals. Perhaps that’s because the other twoshowstoppers – the shark and whale – canoften be a little too awesome and frighten-ing for the younger set.

In this Junior Library Guild Selection,the author looks at the life of a baby dol-phin from the time it is born until a bit overhalf a year old. Assisted by his mother, thecalf learns to catch fish and he discovers hecan make the distinctive whistle that allowsthe mammals to communicate. Every dol-phin has one whistle that’s its own andmight be compared to a human’s name.

Learning to live with other dolphins,avoiding danger and communicating withclicks are some of the other lessons theyoungster is going to have to learn to sur-vive in what can sometimes be a hostileenvironment.

Dolphin calves stay with their moth-ers until they are about four years old.They begin to breed when they are abouttwelve and can live for between twentyand thirty years.

An interesting picture book that shedslight on the early months of a dolphin’schildhood, this engaging volume illus-trates that many creatures besides humansneed their parents for more than just ashort period of time. n

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24 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

FeaturedColumnist

Summer Grilling and Fire SafetyBy Mike DeMars – Fire Inspector Central Fire Protection District

Warm weather has arrived inSanta Cruz County and the out-door grilling season has begun.

Cooking outdoors can be a great alterna-tive to indoor cooking on hot summerdays. It can also present a fire hazard if notdone safely. During the months of May,June, July and August, the fire serviceexperiences an increase in residential fires.Many of them are attributed to unsafepractices when cooking outdoors. An esti-mated 5700 grill fires occur annually in theUnited States. Following some commonsense safety tips could have preventedmany of these fires.

Outdoor grilling should be done out-doors. Never use an outdoor grill insideof your home, garage or inside of a tent.Using a device with an open flame in anenclosed space presents a serious fire haz-ard. It also has the potential to exposeanyone in the home to toxic gases such ascarbon monoxide. Carbon monoxideexposure in an enclosed space can bedeadly. Grills should be located outsideof the home away from combustible

materials such as sid-ing, fences and rail-ings. The grill shouldalso be positioned sothat it is not under eavesor low hanging branch-es. As a rule, open flamecooking devices shouldnot be used within tenfeet of any house or structure.

Place the grill a safe distance fromplay areas and foot traffic. Children andpets should be kept away from the grillarea. A three-foot “safe zone” should beobserved around the grill for this purpose.Long handled grilling tools should beused. This will keep the “chef” a safe dis-tance from heat and open flames.Accumulation of fat and grease should becleaned periodically. This will preventthem from being ignited by a hot grill.

If you are using a charcoal grill, makesure that you use lighter fluid only to startthe fire. Do not use any other flammableliquids to start a charcoal fire. Many flam-mable liquids will produce large amounts

of gas that will flashback when ignited andmay cause burninjuries. Once the fire islit, do not add lighterfluid while the fire isburning. Make sure thatlighter fluid is storedout of the reach of chil-

dren and away from heat sources. Propane grills should be inspected for

damage before the first use of the season.Propane cylinders should be checked fordamage and hoses checked for leaks.Visually check the hoses for cracks andwear. If a leak is suspected, a light soapand water solution can be applied to thehose. Escaping propane will produce bub-bles near the damaged area of the hose. Ifyou have a leak, turn the grill off immedi-ately and have it professionally repaired.Turn the grill off also if you hear or smellgas leaking while it is being used. If youstill hear or smell gas after turning it off,keep everyone away and call your local firedepartment.

Another thing that has been increas-ing in popularity during the summermonths is fire pits. Fire pits should not beconstructed within twenty-five feet of astructure or combustible material. Keepflammable materials and liquids awayfrom the pit at all times. Do not use anytype of flammable liquid to light or relightthe fire. As with grill use, create a three-foot “safe zone” around the pit for thesafety of children and pets. Do not burntrash, leaves, cardboard or plywood inyour fire pit. Only use seasoned hardwoods as fuel. Soft woods such as pine orcedar have higher moisture content. Thesetypes of fuel may pop and throw sparksout of the fire pit area. It is also a goodpractice to keep a fire extinguisher or gar-den hose nearby. n

•••For more summer safety tips you can go to

www.safekids.org, www.usa.fema.gov orCentral Fire District’s website atwww.centralfpd.com.

Central Fire Protection District930 17thAvenue, Santa Cruz, Ca. 95062, 831-479-6843

Page 25: Capitola / Soquel Times

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 25

We’ve been cleaning out ourgarage so we can park a vehiclein it for the first time in 24 years.

Truth be told, I’m not so much cleaning outthe garage as I’m clearing out my past. Ifyou’ve ever cleaned out a closet, a base-ment or an attic (we had these in Ohiowhere I grew up), you know what I’m talk-ing about.

Why do we have to go through thisletting go process anyway? Because wehumans are hoarders. Perhaps not thehoarder who might stack the last 20 yearsof newspapers in the living room or 72cases of white sox in the bedroom. Wehoard thoughts and feelings. While thecould-a/should-a/would-a and if-onlythoughts don’t take up physical space,

they do crowd out new possibilities. And what if we let this (situation, rela-

tionship, job, opportunity, title, dream) goand nothing better shows up? This unex-amined belief may be the mother lode forwhy we work for people who don’t valueus and why we stay in relationships thataren’t nurturing.

So I’m sorting items into toss,Goodwill, garage sale or keep, items likehigh school yearbooks, term papers from1970 and my business cards from pastemployers. What was I thinking wouldhappen by holding on to the stuff? That bysaving the yearbook, I’d reincarnate thebody I had as the most athletic girl of oursenior class? By saving old business cards,Nokia would beg me to come back andoffer a bonus to do so? That by storing theA+ college papers (didn’t have enoughboxes for the C’s), I’d have proof of my IQ?

I even had a stack of love-denied let-ters (I kept the love-desired, too!). Did Ireally think that the ones who broke myheart would someday come running, say-ing, “I was wrong, you are my soul mate!”Crazy, right? Yet, the evidence was in myhand and the thoughts were in my head.

It was easy to toss the yearbooks andthe business cards (because they’d makeme new ones, right). The love-notes wentin and out of the “save” pile a few times.Why? Because some part of me was still in

the relationship. When that truthemerged, they were tossed andthe phantom relationshipended.

Letting go isn’t aboutthe object or memory itbrings back, it’s aboutletting go of the meaningthat keeps us anchoredin the past with regretand limits who we arenow. Our attachmentto the past, whetherwe deemed it a fail-ure or a success,limits our per-formance today.

Letting gotakes courage —courage to putthe past in thepast and be pres-e n t .Consciouslytossing out theobjects doesn’tnegate thepast, it makesroom for the

present and that makes room for the future. Whether or not you even have a

garage to clear out, ask yourself: What am I holding onto that might be

holding me back? It doesn’t matter ifyou’re holding onto a huge mistake (whydidn’t I take that other job!) or a huge suc-cess (I was chosen out of 300 candidates),either can keep us stuck in a certain view ofourselves.

What might show up if I let go of whatI think it means about me? What if I let goof being right about being wronged or thatthis is the only job I can get or the only rela-tionship I can have.

Who might I be if I let go of who I havealways considered myself to be?

What is it costing me today to stayattached to the past?

Clear out a closet or one corner of thegarage or one box you haven’t looked atfor 10 years and see what thoughts aboutyourself you’re ready to put in the past. n

•••BTW: The vehicle we’re readying the

garage for is a restored 1950 F1 Ford truck. It’llbe interesting to see what it feels like to inten-tionally ride around in the past. I’ll let youknow.

What’s in your garage?By Camille Smith

FeaturedColumnist

“Think about any attachments that aredepleting your emotional reserves.Consider letting them go.”

— Oprah Winfrey“Hanging onto resentment is lettingsomeone you despise live rent-free inyour head.”

— Ann Landers“Courage is the power to let go of thefamiliar.”

— Raymond Lindquist

Page 26: Capitola / Soquel Times

APTOS — In a general election held at the end ofspring semester, Charlotte Achen was re-elected presidentof the Associated Students of Cabrillo College (ASCC),Cabrillo College’s Student Senate, for the first time sincethe college was founded in 1959.

“I am very excited to be serving the students ofCabrillo College for a second consecutive year,” saidAchen. “It is my goal to see that the students are well rep-resented and their concerns are heard.”

Since 2009, Achen has been involved with the CabrilloCollege Alpha Gamma Sigma (AGS) Honor Society<http://www.agscabrillo.org/> as vice president offundraising. She then became president of AGS in 2010.Achen was elected president of ASCC and began her firstterm in spring 2011.

Although the commitment of leadership was chal-lenging, Achen found it rewarding to help motivate otherpeople to get involved and do their best. As ASCC presi-dent, Achen has been very determined to ensure that theSenate is effective, that student senators are engaged inactively representing the students.

“We are very proud of Charlotte’s unprecedentedaccomplishment at Cabrillo,” said Sesario Escoto, CabrilloCollege Dean of Student Services and ASCC Advisor.“Charlotte demonstrates a very high level of organization-

al skill and constantly challenges her senators to planahead and provide the best service possible to all studentsof Cabrillo College. She encourages her fellow senators totake the job of representing students very seriously anddoesn’t hesitate to model the way.”

During her time at Cabrillo College, Achen has attrib-uted much of her success to the Academy for CollegeExcellence (ACE) program, which provided her with lead-ership skills and self-confidence. While in the ACEProgram, she discovered that she had a passion and talentfor public speaking. Since then, she has become a full-timeCabrillo student majoring in Sociology< h t t p : / / w w w . c a b r i l l o . e d u /academics/sociology/>. She plans to graduate in spring2013 and is applying to transfer to Stanford University orEvergreen State College in Washington. Ultimately, shewould like to pursue a Master’s Degree in PublicAdministration.

ASCC president Charlotte Achen and the rest of theCabrillo College Student Senate were officially sworn induring a May 24th Student Senate meeting. n

Charlotte Achen Elected as Student Body PresidentRe-election Happens for First Time in Cabrillo College History

Save Our Shores (SOS) urges SantaCruz area residents and visitors toprotect our marine environment this

July 4 and 5 by taking action to preventpollution on our local beaches. Year afteryear, when all the visitors and celebrationshave come and gone, our beaches are lefttrashed and polluted with thousands ofpounds of debris. SOS calls on the resi-dents of Santa Cruz County to stop thispollution before it enters the ocean, harmsmarine wildlife, and trashes our Sanctuary.

Wednesday, July 4, is PollutionPrevention Day. Volunteers are needed tohit the beaches from 1-5pm to spread theBring Your Own message, hand out trashand recycling bags, and educate beachgoers on how to properly dispose of andpack out their trash. These efforts to pro-

mote clean beaches on July 4 will takeplace at Main/Cowell Beach, SeabrightBeach, Twin Lakes Beach and Seacliff/RioDel Mar Beach. Volunteers may pre-regis-ter online at saveourshores.org.

Thursday, July 5, is the Star SpangledBeach Cleanup, the second largest beachcleanup of the year. Volunteers are neededfrom 8-10am on Main/Cowell Beach,Seabright State Beach, Twin Lakes StateBeach, Moran Lake Beach and Seacliff/RioDel Mar Beach. Volunteers may preregister

online or simply show up at the location oftheir choice to take action for the ocean. Allcleanup materials will be provided.

“The beaches of Monterey Bay seetens of thousands of visitors around theFourth of July holiday. Save Our Shoresencourages everyone to keep our beachesclean and beautiful by joining us for theStar Spangled Beach Cleanup on July 5.It’s up to us to keep the thousands ofpounds of pollution left behind fromtrashing the Monterey Bay NationalMarine Sanctuary,” says Andrew

Hoeksema, Coordinator of VolunteerPrograms at Save Our Shores.

The health of our oceans depends onresponsible actions. Come be part of thesolution with Save Our Shores. Find outmore and register online at:http://saveourshores.org/what-we-do/july4-5.php. n

•••Save Our Shores is the Central Coast

leader in caring for the marine environmentthrough ocean awareness, advocacy and citizenaction. Over the last 30 years, Save Our Shoreshelped to establish the Monterey Bay NationalMarine Sanctuary, prevent offshore oil drillingand cruise ship pollution. Today they focus oneducating youth about our local watershedsand tackling pollution on our beaches andrivers. For more information visit:www.saveourshores.org.

Save Our Shores Looking for Independence Day Volunteers

26 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

CCoommmmuunniittyyNews

Over-drafted coastal aquifers run therisk of seawater intrusion, which occurswhen low groundwater levels allow sea-water to seep inland into the aquifer con-taminating our wells. Through conserva-tion efforts and by seeking supplementalwater supplies, the District is working tofind solutions that will allow us to contin-ue to provide our community with thewater it needs while being good stewardsof our precious water resources.

Thank you for being a part of the solu-

tion through your continued water aware-ness and conservation efforts. The Districthas many tools available to support you inusing water more efficiently, including freewater-saving devices, water-wise businessand house calls, and a robust rebate pro-gram. n

•••Please contact the Conservation and

Customer Service Department for more infor-mation at (831) 475-8500, [email protected] or online atwww.soquelcreekwater.org. Thank you for sav-ing water for all of us!

“Cutbacks” from pg 11

Page 27: Capitola / Soquel Times

Cabrillo Stage 2012 Season Kicks Off

It’s time to mark your calendars to attendone, or all, of the splendid performancesfeatured by Cabrillo Stage. This year they’reputting on some great shows: “A ChorusLine” which I saw in London years ago andloved it; “Anything Goes” – a Cole Porterclassic – is filled with pizzazz and terrificsongs, so I won’t be missing that one. Also,our talented local writer Joe Ortiz has penneda musical called “Escaping Queens” whichpromises to be a knockout comedy about animmigrant family in New York; and then “ANight at the Nutcracker” will be featured atChristmas. The season runs from July 13 toDec. 30, so get online for more information –and get your tickets now! We are so fortunateto have the wonderful Cabrillo CrockerTheater in Aptos, and ticket prices for theshows are very reasonable.

Info: www.cabrillostage.com or call thebox office at 470-6154.

Aptos Chamber of Commerce Women’s Networking Luncheon

Iwent to the first in a series of “Women inthe Spotlight” luncheons put on by theAptos Chamber of Commerce. Well attend-ed, fun and interesting, the entertainingguest speaker was Erin Clark from KSBW.Lunch was held at Bittersweet Bistro inAptos, and this delightful restaurantserved up a really delicious salad andsplendid dessert, along with fresh hot cof-fee. There was an abundance of raffleprizes and everybody had a good time.The next luncheon will also be held atBittersweet on Wednesday, July 25 from11:30 a.m. to 1 p.m. and the speaker will beHollie Estupinian, winner of the 2011 SanFrancisco Nike Women’s Marathon.

Cost is $35 and reservations are required.Call the Aptos Chamber at 688-1467,www.aptoschamber.com.

CTC Tea

Acouple of months ago I wrote about CTC(crush, tear, curl) tea and my efforts to

find this tea to replenish some I had bought inNepal. Several people emailed me to let meknow of websites where I could order itonline. But I also heard from the owner ofA.J.’s Market in Soquel that they carry CTCtea from India, so I went there to buy some.It’s called CTC India Masala Tea with ingredi-ents of black tea, cardamom, ginger, pepperand cinnamon. All you do is put not even afull teaspoon of CTC in a cup (it’s prettystrong) and pour on boiling water. Voila! Asthe tiny buds of tea unfurl (no messy teabags), I add a spot of milk, and a deliciousspicy cup of tea is ready to drink.

Ashby Confections

Ireally should title this little paragraphAshby Confessions! I tasted JenniferAshby’s Monterey Bay Salt Caramels and Ilove them. They’re delicious little darkchocolate treats with a little sprinkling ofsalt on top – which is harvested locally bythe Monterey Bay Salt Company. Ashbymakes delicious chocolates, and they areavailable in Aptos.

Ashby Confections, 7486 Soquel Drive (inHeather’s Patisserie in the Aptos Center),Aptos, 234-1171. Ashbyconfections.com.

Carolyn’s Fitness & Yoga

You should get stretched,” a friend saysto me after I tell her I’m always running

around like crazy. I play a lot of tennis andtake yoga classes regularly, but the stretchclass I took at Carolyn’s Fitness & Yoga wasan excellent workout, and my whole bodyfelt really toned up afterward. CarolynAlbanese, who owns the fitness studio, hasan abundance of equipment, but I particu-larly loved the TRX Suspension Trainer,invented by a Navy SEAL.

Here’s the info if you want to try it out:Carolyn Albanese, 3060 Valencia Ave., #8,Aptos. Studio: 662-0409, cell: 588-1905. Email:[email protected], carolynsfitness.com.

Good Manners

Iusually reserve the end of my column fora comment on dining etiquette, but thistime I am writing about good manners in

general. The proper thing for a seated manto do when introduced to a lady is to stand.It is also good manners for a man to standwhen a lady comes into the room. Recently,I went over to a table of seated men to sayhello. Only one of them stood to greet me.

•••Josie Cowden is a freelance writer and proof-

reader. Contact her at [email protected].

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 27

Guess Who?

© Statepoint Media

Answers on 31 »

ACROSS1. Jamaican spiritual

movement6. Sports official9. But not least?13. Like puppy-hating

de Vil14. Gone by15. New _____, capital

of India16. Harsh or corrosive

in tone17. Daughter's brother18. Like Bird flu19. *She holds a record

17 Oscar nomina-tions

21. *She escapes theWicked Witch

23. International help24. Heaven's Gate, e.g.

25. Dog foot28. *Yugoslavian dicta-

tor30. Expel from a country35. Mountain divide

between Europe andAsia

37. *Cruise and Hanks39. Extend subscription40. Ruptured41. Old photograph

color43. Seawards44. Forcefully urge46. Home for students47. *Denim innovator48. Capital of Bahamas50. Start of a hole, pl.52. Bo Derek in 197953. T on a test55. ___ stop57. *Wheelchair-bound

physicist61. *MC famous for

parachute pants64. Home to largest

mammal

65. *Blanche Devereauxon "The GoldenGirls"

67. Silent performers69. Chopin's instrument

of choice70. A belief or philoso-

phy71. High society72. Inactive73. *First baseball player

to reach 3,000 hits74. Rent again

DOWN1. Consumer electron-

ics maker2. Rainbows, e.g.3. Edible fat4. _____ firma5. Even though6. Wood file7. Big head8. Dipping meal9. Russian left10. Different spelling for

alighted

11. *____ of Iran12. Like Tim of "A

Christmas Carol"15. One who darts20. Changes to a manu-

script22. Not new or bor-

rowed or blue24. Fruit _______25. *Russia's 2-time

President26. Pleasant odor27. Time _____, pl.29. Three-____ sloth31. Bell sound32. Early stages of ill-

ness33. *"Superman" to

Kidder's Lane34. *a.k.a. Samuel

Clemens36. *General Robert E.

and director Spike38. Seabiscuit's father,

e.g.42. Single-cell proto-

zoan

45. Hispanic American49. Crematorium jar51. *Known as the

"Queen of Disco"54. Finno-_____ family

of languages56. Upside down frown57. Shoshonean people58. Turns blue litmus

red59. Raised mark on skin60. *His last word was

"Rosebud"61. Cannabis plant62. Male version of

Emily63. Intersecting nerves

or vessels66. North American

country68. Many tennis games

make one of these

By Josie Cowden

FeaturedColumnist

&Out About

Carolyn’s Fitness & Yoga • Courtesy of GoogleMaps®

Page 28: Capitola / Soquel Times

28 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

AnnouncementsAptos Fourth of July T-Shirts for Sale!

Help us celebrate the 4th of July instyle with our 2012 Parade T-shirts.

You can purchase your commemorative T-shirts at the Aptos Chamber ofCommerce, Aptos Feed & Pet Supply,Comercia Bank of Aptos, Fleet FeetSports, Eriks Deli of Aptos, Bay FederalBank of Aptos, Deluxe Foods, Santa CruzCounty Bank of Aptos, Pacific CoffeeRoasters, UPS Store, and Seascape Wineand Spirits. We have mens, womens, andchildrens sizes. For more information, call (831) 688-6961

Nar-Anon

What is co-dependency? What isenabling? What is this insanity? Am I

the only one who feels this way? Join Nar-Anon, a world wide fellowship of relativesand friends of addicts who have beenaffected by someone else's addiction. Threemeetings are now being held in Santa CruzCounty, on Sundays, Tuesdays, andFridays.For a meeting near you call (888) 374-1164or email [email protected]

Ongoing EventsOngoing thru July 27Teen Summer Reading Program at Watsonville Public Library275 Main Street, Suite 100

Theme this year is Own the Night! To cele-brate the theme, there will be seven weeks

of activities, parties, horror movies, and scav-enger hunts at the library! Teens can earn raf-fle tickets toward grand prize ($150) by read-ing, completing Book Bingo, and attendinglibrary events. Come to the Watsonville MainLibrary of the Freedom Branch Library to signup for free!For more information, call (831) 768-3400and ask for teen librarian, Hannah Clement.

Second and Fourth MondaysFirst and Third WednesdaysAlzheimers Support Groups Monday: 2:00 - 3:30pmWednesday: 5:30 – 7:00pm Conference Room at Elena Baskin/Live OakSenior Center, 1777-A Capitola Rd, Santa Cruz

Facilitated by Jill Ginghofer, this group is forcaregivers and family members of peoplewith Alzheimers.

TuesdaysWomen Care Drop in Cancer Support

Drop in Support Group is a gathering forwomen with all types of cancer. We offer

support for women through all stages fromdiagnoses through treatment. For more information or to register call (831)457-2273

Drop in Grief Support6:00pm at Aegis, 125 Heather Terrace, Aptos

Join other adults who are grieving the deathof a friend or family member. Learn helpfultools for coping: Share stories and receive sup-port from people who care.No registration required, please call (831)430-3000

First Tuesdays of the monthTail Wagging World of Dog Ownership6:30pm at the Santa Cruz SPCA, 2685Chanticleer Ave., Santa Cruz (cross street isSoquel Ave.).

First Tuesdays and Third Wednesdays each monthOrientations to Become Advocates for ChildrenNorth County, 5:30-7p.m., first Tuesday ofmonth (for location details contact Danielle at761-2956 X102) South County, 5:30-7 p.m.,third Wednesday of the month at the CASAOffice, 813 Freedom Blvd. Watsonville

CASA (Court Appointed SpecialAdvocates) of Santa Cruz County

needs your help. Volunteer 3-5 hours perweek to provide support, guidance, and apowerful voice in court for children whohave been removed from their homesbecause of abuse or neglect. Everyonewelcome, men and bilingual folks espe-cially encouraged. To RSVP call 761-2956 Ext. 102, or [email protected]

Second Tuesdays Each MonthFree Job Seek Workshop!6:00pm-7:00pm, Gateway Bible Church, 5000Granite Creek Rd. Scotts Valley

For more information, visithttp://hirewire.org

PFLAG (Parents, Families, and Friends of Lesbians and Gays) 7:00pm-9:00pm, 900 High St. FirstCongregational Church of Santa Cruz

To learn more, call (831) 427-4016 or visitwww.pflagscc.org

WednesdaysCoastal Professionals8:00am to 9:30am at Aptos History Museum,Old Dominion Court, Aptos.

Learn tips and make connections.Local professionals meet weekly to

focus on business building and collabo-ration. Interested business owners, inde-pendent professionals and guests wel-come. For more information: 621-1153,www.CoastalProfessionals.net

Toastmasters: Speak for Success12:00pm-1:00pm, St. Philip’s EpiscopalChurch, 5271 Scotts Valley Drive, ScottsValley.

Giving a business presentation?Interviewing for a job? Improve

your speaking skills in a friendly, sup-portive environment with RedwoodRamblers Toastmasters. Open to all lev-els.Drop-ins welcome. For more information, call831-335-3693.

Lectures on Western Civilization1:30pm-2:30pm, Monterey Peninsula College

Exciting lectures will cover fascinating top-ics such as "The Art of Alchemy," as well as

"Lord Byron: Mad, Bad, and Dangerous toKnow." Purchase free parking tickets at the college,lectures are free.

Overeaters Anonymous6:30-7:30pm at Teach by the Beach #50Rancho Del Mar, AptosFor more information, call (831) 429-7906

First Wednesday of the MonthChild Welfare Review6:00pm- 9:00pm 1400 Emeline Avenue room206, Santa Cruz.

The orientation is designed to review thechild welfare system and to give you a

chance to have your question answered bychild welfare staff.To register to one of the meetings and fordirections, please call 454-4024.

Fourth Wednesday thru AugustSanta Cruz ADHD Support Group Meetings6:30pm-8:00pm, Community room at AptosFire Station on Soquel Dr.

Meetings are free and open to the pub-lic, especially those with ADHD or

those who care about someone withADHD. We will hold break out sessionsfor parents of young chidlren withADHD, parents of teens with ADHD, andadults with ADHD. For more information, contact Judy Brenis [email protected] or call (831) 684-0590

ThursdaysCapitola-Aptos Rotary Club Meeting12-1:30 p.m. at Seascape Golf Course.

Contact Doug at 831- 724-9192 or [email protected] for more

information.

Overeaters Anonymous1:00-2:00pm, Louden Nelson CommunityCenter, Rm. 5 301 Center St. Santa CruzFor more information, call (831) 429-7906

City Council Member Stephanie Harlan to hold Office Hours in Capitola Mall1:00pm-4:00pm Capitola MallNo meeting on Thanksgiving

Council Member Harlan will meet withresidents and persons interested in dis-

cussing City issues at Capitola Mall. Shelooks forward to meeting with her con-stituents and encourages Capitola residentsto stop by and meet with her. For more information or to schedule anappointment, call (831) 475-7184

Second Thursdays of the MonthVeterans of Foreign Wars 6:30 pm, 2259 7th Ave. Santa CruzCommander: Ronals Petty. For more information, call (831) 475-9804

Second and Fourth Thursdays of the monthCabrillo Host Lions Club7:00pm at the Cabrillo Community Center,Aptos Village Park, 100 Aptos Creek Rd.

Public is invited to all programs.Contact President Jess Allen 831-684-

2721 or Past President BarbaraChamberlain at 831-688-3356 for meet-ing/dinner reservations or information orvisit www.cabrillohostlions.org.

Fridays, July 6 thru August 3Ease into the Weekend Svaroopa® Yoga Series8:00am-9:15 am, Aptos Yoga Center, 783 RioDel Mar Blvd. Ste 23B

Unwind the tension of the week and startthe weekend off right. Supported by blan-

kets, relax into poses that release deep spinaltensions, reducing stress and increasing flexi-bility and strength. Preregistration is required. For more informa-tion call (831) 688-1019, or visitwww.aptosyoga.org.

SaturdaysAptos Certified Farmers Market8:00 -12:00pm at Cabrillo College, Aptos.

The Aptos Market, with over 80 vendors, isopen year round, with the best selections

of fresh fruits and vegetables, plants,seedlings, flowers, local honey, fresh eggs,fresh fish, artisan baked goods and gourmetfoods. In addition, family activities, music,cooking demos by professional chefs, garden-ing workshops, seasonal fairs and events are apart of the market.

Scotts Valley Farmer’s Market9a.m.-1p.m. SV Community Center, 360 Kings Village Drive www.santacruzfarmersmarket.org

Dated EventsSaturday June 23The Garden Faire 2012 ‘Growing YourChange’9:00am-5:00pm, Skypark, Scotts Valley

Come enjoy a full day of wandering amidorganic gardening and sustainable living

workshops, demos, and booths stuffed withgoodies like tools and seedlings, which willinspire the gardener in everyone. Featuredexperts sharing their wealth of knowledge willinclude Dr. Ed Bauman, founder and presidentof the Bauman College Holistic Nutrition andCulinary Arts, and Emmet Brady, creator ofthe Insect News Network and innovative cul-tural entomologist and more. Admission is free.

Upscale Rummage Sale8:00am-1:00pm, Bridge Center, 720 CapitolaAve.

Items donated by 100 members, new andgently used; linens, rugs, jewelery, books,antiques, garden, boutique items, personalaccessories, housewares, and much muchmore!To learn more, visit santacruzbridge.org

Tuesday June 26Sons in Retirement Luncheon Meeting11:30 am, Severinos Resteraunt, 7500 OldDominion Ct. Aptos

This will be a "Ladies Day," "Just for thefun of it," ladies are requested to wear

hats if they do desire. Speaker will be charlieKiefer who is a descendent of the CastroFamily that pioneered Santa Cruz area morethan 150 years ago. He has wonderful storiesof his great grandmothers adventures andalso of the romantic "Banditos" that roamedthe land. Call (831) 688-0977 for more information.

Saturday June 30Monterey Bay Master Gardeners 2nd Annual Home Gardening Boot Camp Registration 8:00am-5:00pm, Cabrillo CollegeHorticulture Facility, Aptos

This is a full day seminar-style gardeningrelated instruction classes, taught by expert

instructors. Classes include pest management,soils, pruning, irrigation, fruit tree care, land-scape design, gopher control, aquaponics,propagation, and many more. Instructorsinclude staff from the University of Californiaand Cabrillo College, plus master gardenersand local landscape and gardening experts. Registration fee is $40 for the day. For moredetails and to register, visit event website athttp://mbmg.org/events/mbmg-boot-camp/

Saturday July 14Sunday July 15Relay for Life of Santa Cruz10:00 am, Cabrillo College Track

This event gives everyone in our communitya chance to celebrate the lives of people

who have battled cancer, remember loved oneslost, and fight back against the disease. Relaystarts with survivors lap, when survivors areinvited to circle the track together and cele-brate their victory over cancer. The day contin-ues with games, activities, kid's camp, foodbooths, and live entertainment. After dark, wehonor people who have been touched by can-cer and remember loved ones lost to the dis-ease during the Luminaria Ceremony. Learn more at relayforlife.org, or by calling 1-

800-227-2345

Saturday July 21Yoga Workshop: Grow Taller with Spinal Tuneup9:00am-12:00pm, Aptos Yoga Center, 783Rio Del Mar. Blvd. Ste 23B

At this half day Svaroopa® yoga workshop,discover how to use your abdominals

while releasing tensions and learn a new wayto stand taller and increase your strength. $45early bird discount til July 8. Preregistrationrequired. For more information call (831) 688-1019, orvisit www.aptosyoga.org

Tuesday July 24Sons in Retirement Luncheon Meeting11:30am, Severinos Restaurant, 7500 OldDominion Ct. Aptos

Speaker will be Matt Campi, retired SantaClara Policeman, on Model Airplanes. Hestarted building them at eight years old, and isnow more active than ever. He races themusing radio control all over Central California.

Page 29: Capitola / Soquel Times

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 29

AnnouncementsCoastanoa: Past and Present

Costanoa students and staff came togetherto do a community service mural project,

funded by the 180 degrees program. andwith the guidance of professional muralistPeter Bartczak. The theme of the mural is thepast and present of the land the school sitson. The mural is located at the schools cam-pus, 840 N Branciforte Ave. Members of thecommunity are welcome to come check itout.

Spring 2012 Family Arts Nights!

The Cultural Council of Santa CruzCounty is pleased to announce its Spring

2012 Family Arts Nights, to include activi-ties in folk dance, African drumming, story-telling, and visual arts. Family Arts Nightsoffers the opportunity for parents and chil-dren to share in fun learning activitiestogether and for parents to experience first-hand how learning through the arts canhelp their children in all aspects of theirlives!For dates and locations, visit ccscc.com.

Ongoing EventsOngoing from July 6 thru July 29Alligator to Zebra: An Alphabet of Oddball Animals ExhibitionFelix Kulpa Gallery, Santa Cruz. Receptionon July 6, 6:00pm-9:00pm

Check out Koronakos mixed media artexhibit which showcases his creativity

with found objects and their transformationinto playful animals. On July 6th, Koranakoswill be available to talk to guests at the recep-tion of this fantastic exhibit.For more information, visitwww.peterkoronakos.com, or call Paula at(831) 345-9081

MondaysLive Team Trivia6:00pm Brunos BBQ 230 G Mt Hermon Rd. SV

Teams for trivia can be as few as one personor as large as 20! Great prizes for 1st and

2nd place teams.No cost to play.

Mondays and WednesdaysSalsa Rueda Class7 pm at Louden Nelson Center, 301 Center St., SC

Learn Salsa Rueda. For more informationvisit www.salsaruedasantacruz.com or call

831-457-7432

Monday thru Friday thru Aug. 16Peaceful Interludes and Tranquil Landscapes8 am-5 pm

An art exhibition presented by the CulturalCouncil of Santa Cruz County. This exhib-

it will run from June 5th to August 16,Monday-Friday, 8:00am-5:00pm. This new artexhibition features five artists whose worksconvey a sense of richness in the depiction of,and a connection with, their subjects and natu-ral surroundings. Featured artists includeMarie Gabrielle, Caroline McCall, SusanTrimingham, Erika Gakovich, and TimothyLydgate.To learn more, Visit the Cultural Council'swebsite at www.ccsscc.org.

TuesdaysBINGO6:30 p.m. Santa Cruz Elks Lodge, 150 Jewell St.

Hosted by Soquel Sports Foundation. Buy-In $25. Also, we have a special BINGO,

celebrating our 2nd anniversary, on Sept. 28 at6:30. Buy-in only $15. www.soquelsports.com

Tuesdays and WeekendsLive Music on the EsplanadeParadise Beach Grille 215 Esplanade, Capitola.

Live music weekends and acoustic guitarTuesdays.

For schedule and more information: (831)476-4900 Or visit paradisebeachgrille.comWednesdaysPeninsula Banjo Band7:00 - 8:30 p.m., Harry’s Hofbrau, 390Saratoga Ave, San Jose

Forty-seven years of performing in the BayArea, over 250 popular tunes. Come seeour band for Free in Sunnyvale EveryWednesday. No cover. Contact Lee McLaughlin, Booking Agent, at408-993-BAND (2263) for information aboutbooking the band for Non-profit events (dona-tions are tax deductible).www.PeninsulaBanjoBand.org

FridaysArgentine Tango at Dance Synergy8:00-8:30pm class; 8:30-10:00+pm, practice9055 Soquel Dr. Aptos

We will cover the fundamentals of leadingand following traditional Argentine Social

Tango, focusing on what you need to dancewell and enjoy yourself at the Milongas, (Tangodance party) and other social Tango events.For questions, contact Michael,[email protected] (831) 239-2247

Ballroom Dancing7:30- 11:00pm at Mid-County Senior Center,829 Bay Ave, Capitola.

Live music by The Rainbows.Refreshments, large floor, friendly

atmosphere, free parking. All for a donationof $8 per person.

First Fridays of each monthFirst Friday Art Tour

The First Friday Art Tour is a Santa CruzInstitute of Contemporary Arts event, man-

aged in conjunction with the participating artvenues. The event takes place year-round andilluminates some of the most talented localartists from local galleries. To find out where to participate in a FirstFriday art tour, visit firstfridaysantacruz.com(Most galleries are open 12-9 pm for FirstFriday viewings.)

Every other FridayShakespeare Club of Santa Cruz10:30-12:30 pm, First Congregational Church,900 High St. Santa Cruz, Next: June 29

Shakespeare's club is seeking new membersto join in the study of his plays. For more information, visitwww.fridayshakespeare.org

Fourth Friday of each monthMusical Me Inc. Family Jam Night6:30-8:30p.m. 239 High St., Santa Cruz.

Bring your favorite music to dance to andany instruments you'd like to share or per-

form with. Sliding Scale donation per familyof $10-$25 (all proceeds going to our scholar-ship fund.)For more information call 831-438-3514.

Every other Saturday (July 7, 21 and Aug. 11)Starlight Evening Train Experience fromSanta Cruz Boardwalk

Evening trains depart from the Boardwalk inSanta Cruz for a relaxing and music-filled,

two and 1/2 hour round-trip excursion alongthe San Lorenzo River Gorge and the forestedHenry Cowell Redwoods State Park. For moreactive passengers, stream train cars will bereserved for dancing.For ticket price information and more, call(831) 335-4484 or visitwww.roaringcamp.com.

Fourth Saturdays of each monthWriters and Poets Open Mike2:00pm-4:00pm, Porter Memorial Library,3050 Porter St. Soquelno meeting Jan., July, Aug. or Dec.)

Writers and Poets are invited to a newmonthly open mike reading series. Come

and read your fiction, essays, or poetry.For more information, call Jean at (831) 475-4221

Dated EventsSunday June 24Moonlight Dinner Train Party 6:00pm-10:30pm, Roaring Camp, Felton

Treat your family to an evening of fun andrelaxation at Roaring Camp's Western

Themed Moonlight Dinner Train Party. Startwith a hearty steak BBQ dinner in the moon-light, followed by a leisurely train ride aboardthe vintage railway cars. The stream train stopsatop Bear Mountain to a glowing campfire, hotapple pie, and a country western band.Tickets $45 for adults, $35 for children. Parkingis $8 per car. For more information, call (831)335-4484 or visit www.roaringcamp.com

Tim Connell and Jack Dwyer, Mandolins on Fire; The Hobnobbers1:00pm, Don Quixote's International MusicHall, 6275 California 9 Felton

Conner and Dwyer will partner with localmando-centric bluegrass/swing group the

Hobnobbers, presenting two upbeat but verydifferent styles on the same eight stringedinstrument.$10 Cover, all ages welcome. To learn more,call (831) 603-2294 or visitwww.timconnellmusic.com.

Open Mike Welcomes Writers, Musicians and Performing Artists: A Benefit for Unchained Inc.4:00pm-7:00pm, Michaels on Main, 2591Main Street. Soquel

Come early and sign up for a 5-7 minuteperformance. Proceeds from event go to

benefit Unchained, Inc. a central coast non-profit working with community organizationsto prevent and reduce human violence andanimal cruelty through humane education andanimal assisted therapy programs.Visit www.livingunchained.org for moreinformation.

Wednesday July 4Independence Day Family CelebrationSteam trains depart at 11:00am, 12:30pm, or2:00pm, Roaring Camp Felton

Bring dad and the entire family toRoaring Camp for an old-fashioned

Fourth of July! Live musical entertain-ment. Join in the games: Hula Hoopcontests, sack races, balloon toss, andtug of war. Don't forget to treat your-self to Roaring Camp's famous AllAmerican hamburger and hot dog bar-becue. For information on pricing and more, call(831) 335-4484 or visitwww.roaringcamp.com.

Saturday July 21Sunday July 22Connoisseurs' Marketplace ‘A Feast for the Senses.’ and free ‘Saturday after-hours Concert.’A Feast for the Senses :10:00am-6:00pm,Santa Cruz Ave. between El Camino andJohnson St., Free Concert: 5:30pm-8:00pm inFreemont Park

Enjoy this sun-splashed weekend event,featuring world class art by 250 of

America's top artisits, two days of stellarmusic, enlightening chefs' demos, fabu-lous food and drink, artisan specialtyfood purveyors, a collector car show,home and garden exhibits, health andwellness displays, and organic and greenproducts showcase, and tons of fun forkids, head to chic. Festival also featureslive music, contemporary fine art, uniquecrafts, chefs demonstrations, festive foodand drink, artisan specialty food, and akids fun zone! Admission is free.

Friday July 27, 28, 29 thru Sunday July 29(Also August 3-5)Day Out with Thomas™ Mystery on the Railroads TourTrains depart from 8:30am-5:00pm, RoaringCamp, Felton

Thomas the Tank, the classic story-bookengine chugs into Roaring Camp

Railroads for a Day Out With Thomas,Mystery on the Rails Tour, 2012. Thomas fansare invited to come spend the day to ridetheir favorite No. 1 engine, meet Sir TophamHat, and take part in a variety of interactiveactivities.For pricing and more, call (831) 335-4484. Toorder tickets, call TicketWeb at 1-866-468-7630 or log onto roaringcamp.com.

Saturday August 25Moonlight Dinner Train Party 6:00pm-10:30pm, Roaring Camp, Felton

Treat your family to an evening of fun andrelaxation at Roaring Camp's Western

Themed Moonlight Dinner Train Party. Startwith a hearty steak BBQ dinner in the moon-light, followed by a leisurely train ride aboardthe vintage railway cars. The stream train stopsatop Bear Mountain to a glowing campfire, hotapple pie, and a country western band.Tickets $45 for adults, $35 for children. Parkingis $8 per car. For more information, call (831)335-4484 or visit www.roaringcamp.com n

Leo (July 23-Aug. 23)You can take advantage of the marvellous opportunities that comethis month, although it is not all plain sailing. But while Mercury is inyour sign you are quick to change adapt to new situations. After the15th, you may find that you can relax more and not be subject tomany changes of plan. The Sun enters your sign on the 22nd and thisis great for feelings of well being and a time to express yourself. Yousee that you have held back a little but now you are not afraid to letyour feelings be known, whatever they are!

Virgo (Aug. 24-Sep. 22)At last, Mars leaves you sign where it has been active for manymonths. You can look back and discover how much has changed thateffects you directly, and also see the changes that you have instigatedyourself. But now, the energy of Mars is softened in Libra, and you aretaking a more proactive approach to your finances. A new job is possi-ble, if you have been looking recently. Your ruler, Mercury, is retro-grade from the 15th so be patient if things are a little slow during thistime, and endeavour to complete important tasks beforehand.

Libra (Sep. 23-Oct. 23)Initially you enjoy the benefits of Jupiter and Venus forming a closealliance at the start of this month. This is wonderful for travel,exploration and discovery and then Mars enters your sign. This isthe action planet, and while you have felt you have had the luxuryof time, now you are geared up to go and see that too much procras-tination is not helpful. Maybe this leaves you feeling a little nervousbut you are encouraged to take the plunge and initiate an new ven-ture which is a little risky but could be incredibly successful.

Scorpio (Oct. 24-Nov. 22)The beginning of July sees the Sun and your ruler, Pluto in opposition.This can bring a certain amount of tension and you seek creative waysto bring about a solution in changing someone's attitude. This is alsointeresting in terms of travel and making journeys, which can be sym-bolic and significant. While the Sun is in the sign of Cancer, you findthat you are less restrained and restricted and there is a new freedomwhich is most welcome. You discover that what holds you back can bethe fear of success as much as the the fear of failure. be optimistic, as youhave every reason to be so.

Sagittarius (Nov. 23-Dec. 21)Your ruler, Jupiter, continues to make its way through your chart area ofrelationships. This has a way of transforming your existing one, or bringyou opportunities is you are currently single. And Venus is here too,adding a romantic touch. This works well for business partnerships too,and new people and situations present themselves without you havingto look very hard. One thing leads to another and you could be chang-ing your role as a result. The Sun moves into Leo on the 22nd and thisworks harmoniously for you, being another fire sign. It's great for trav-el and adventure!

Capricorn (Dec. 22-Jan. 20)While you have been dealing with a fair amount of challenges justrecently, the Full Moon on the 12th should bring some kind of culmi-nation or breakthrough, which is more than welcome. This effectspersonal ambitions, and also relationship issues, particularly sincethe Sun is in that part of your chart. But you still have to be alert tosudden changes in direction, which can be unsettling. You need to bea little more patient as all the pieces slowly fall into place and you seethat soon you will be in a much better position than you have beenfor quite some time.

Aquarius (Jan 21-Feb. 18)While you have been dealing with intensely practical matters that alltake their time, soon this changes a little and you find that others arekeen to shoulder more responsibility than previously. This helps youenormously, but still, you need to be adaptable and ready for change.On the whole you are helped by Jupiter's influence, which links withVenus this month, making for some extremely pleasant experiences inyour social and creative life. This could be expensive, but you havefortuitous ways of making up the short fall. Romance is wonderfulafter the 22nd.

Pisces (Feb. 19-Mar. 20)You want to keep the mood light and playful at this time, and so willplay the fool quite happily. You know that you have a role in chang-ing the mood of those around you and there are important changesgoing on which others may find difficult to adjust to, at least initial-ly. The Cancerian Sun helps you to align yourself with your poten-tial and your feelings and you discover some surprises here. It isworth questioning what you have previously taken for granted.After the 22nd, you need to get your thoughts together and takeaction. Being organized is essential for what you are about to do.

Aries (March 21-April 20)This month the Sun highlights your family, home life and yourdomestic set up. While you may see important changes in this area atthe start of the month, this is as a result of quite a lot of preparationpreviously. There may be conflict with your work/life balance asstrong influences can undermine your best efforts, creating a certaindegree of stress. And yet you have what it takes to push through andmake the best of what is thrown at you. Indeed, there is massivepotential in the pipe line should you choose to take what is on offer.

Taurus (April 21-May 21)This month, the mighty Jupiter joins your ruler, Venus, and this couldbring an incredible opportunity to make the most of your creative tal-ents. Also there are business offers around for you, which you can takeadvantage of. Perhaps an idea has been in the pipe line and now youfind that you get the backing you need to make it happen, or have for-tuitous meetings with influential and helpful people. Mars moves intoposition to bring practicalities to the forefront, so you must make sureyou attend to the detail in what you are doing. A passionate love affairis on the cards!

Gemini (May 22-June 21)While you have had some inkling that this is a special time for you, youcan never quite anticipate how it will turn out. As such, the links withJupiter and Venus in your sign early are brilliant for socializing, creatingnew friendships, and your ambitions. You love meeting new peoplewho are on your wavelength, creative and witty . You have a hugeamount of energy at your disposal and enjoy the quick pace at themoment. The Sun in Cancer focuses on your resources and cash, and ini-tially you see that you are at a crossroads. Situations where you canincrease the supply of money are evident.

Cancer (June 22-July 22)While the Sun is in your sign, you feel more energized and ready totackle anything. Up to a point. The early days of July see a link with thetransformative power of Pluto. Something you have been ignoring for awhile now demands your attention so it is better to do this sooner,rather than later. The Full Moon on the 3rd could be quite a turningpoint for you. There are times when you are working hard behind thescenes and this month takes you to new places and situations that youhaven't experienced before.

•••Find Out More www.AnnabelBurton.tv

Your July HoroscopeAnnabel Burton • Astrologer ©

Page 30: Capitola / Soquel Times

30 / July 2012 / Capitola Soquel Times www.tpgonlinedaily.com

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Cursing is controversial.Some believe that peoplewho utter four-letter words

are immoral, others call themcrude, and still others view thosewho have a foul mouth as uncivi-lized and annoying. The town ofMiddleboro, Massachusetts wasfed up with the spate of teen curs-ing on downtown streets andpassed an ordinance that finespublic cursers 20 dollars for each“bad word” they say in public.

On the opposite end of thecursing controversy, linguistic lib-ertarians believe words are neitherbad nor good. They believe freespeech, including the right to ver-balize rudeness, is guaranteed inthe First Amendment of the U.S.Constitution and that the only badwords are the ones that threaten tocause physical harm to listeners(yelling bomb on board, for exam-ple).

No matter where you stand onswearing, communication special-ists recommend that sensitivity toothers is the key factor to considerif you have the urge to say any-thing stronger than “darn” or“shucks.” Here are three things toconsider before you curse in public:

1. Know who’s listening toyou. Cursing serves as a verbalexpression of anger, frustration, ordisappointment, but your issuesare not everyone’s business.Particularly, if you’re on the phonecall with a friend or a client, thinkbefore you use an expletive. The

salesperson who instinctivelyblurts out the “s-word” when shebreaks a fingernail during a callwith prospective customer can costherself more than the price of amanicure.

2. Err on the conservative sideat work. All things considered,even if everyone’s “doing it,” it’sbetter to be called a prude than toprove yourself profane or just at aloss for more descriptive words. Ifyou are focused on career growth,your linguistic flexibility in form-ing ideas, not expletives, will be amajor factor. If you need a the-saurus, by all means, get one … andlearn new ways of expressing your-self in a professional setting so thatothers don’t worry about whetheryou’d be an appropriate candidatefor a promotion (or, these days,

even for keeping your job!).3. Save it for later. If you truly

must let loose with your cussing,consider waiting until later to ventwhen you’re surrounded by yourbuddies. At other times, whenyou’re in public, restrain yourself.There are always gentler, kinderwords you can use, so adjust yourvocabulary accordingly whenyou’re in mixed company.

Since swearing can be a well-honed habit, it will help if you findalternatives. Squeeze your fingerstogether, make a fist, or tightenyour toes when you feel a cursecoming on. If you must mouth off,have a few milquetoast alternativesready such as darn, shoot, rats orfudge. Or be creative and developyour own customized curse word—one busy bartender says hockeypuck to let off steam.

The folks in Middleboro,Massachusetts may be onto some-thing. They know that exposure toexcessive cursing can offend, andas a wise professor of speech oncesaid, “Freedom of speech is notalways free.” n

•••Laurie Schloff is a Senior Coaching

Partner with Brookline, Massachusetts-based The Speech ImprovementCompany. Visit her online atwww.speechimprovement.com.

Be Courteous When You CurseBy Laurie Schloff

FeaturedColumnist

No matter where you stand onswearing, communication special-ists recommend that sensitivity toothers is the key factor to considerif you have the urge to say any-thing stronger than “darn” or“shucks.”

Page 31: Capitola / Soquel Times

www.tpgonlinedaily.com Capitola Soquel Times / July 2012 / 31

SPCA Featured Pet:No Need To Travel to Get to Chyna

You can get to beauty, luxury and tranquility by just visiting Chyna at the SantaCruz SPCA. This gorgeous Domestic Longhair cat came to us after her ownerpassed away and it’s now our mission to find her an indoor home where she can

perch on a windowsill in the sun, cuddle up in fluffy blankets and curl up on a warm andloving lap. At 11-years-old, you really wouldn’t think her at a day past five, as she’sextremely healthy with a luxuriously soft gray coat and strikingly kind yellow eyes.

Chyna has lived her whole life as an indoor cat and has no qualms with a cushyhome-environment. Because she is de-clawed, it’s imperative that she continues her lifeinside. There is not an aggressive or temperamental bone in this girl’s body. She is verymuch a lap cat who enjoys the human touch and doesn’t mind being picked up, carriedaround, cuddled, or brushed and is very gentle with children. On top of those great qual-ities, she also does very well with respectful dogs as well as other cats.

A calm and quiet cat like Chyna would fit seamlessly into many different home set-tings. From a multi-pet household looking for a family addition to a single person seek-ing a single companion, she could be your girl. She is sure to provide an insurmountableamount of companionship and unending love. Leave your passport at home but comevisit Chyna today!

Our adoption package for dogs and cats includes spay/neuter, vaccinations, micro-chipping, an ID tag, collar, a free health exam with a licensed Veterinarian, one month’sfree health insurance, discounted crate purchase and other animal care materials.

If you would like to help animals like Chyna and her orphaned friends, please con-sider donating to the Santa Cruz SPCA. The Santa Cruz SPCA is a 501c3 charitable organ-ization and receives no government funding, relying solely on public donations to run itsmany programs that benefit the animals and people of our com-munity.

For more information call the Santa Cruz SPCA at 465-5000,or visit www.santacruzspca.org. The SPCA is located at 2685Chanticleer Avenue in Santa Cruz, CA 95065 and is open to thepublic Tuesday through Sunday, 11:00 A.M. to 5:00 p.m. n

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FeaturedColumnist

By Brian Cooke and Cole Strickland, LPL Financial Advisors

Waiting for thePerfect Pitch

With investing, patience issometimes the best strategy

MoneyMatters Brian

Cooke

Brad Pitt plays Oakland A’s generalmanager Billy Beane in“Moneyball,” a baseball film that’s

not really all that much about baseball. It’sreally about a manager who goes againstthe traditional tide of players who bunt;steal bases or rack up high batting aver-ages — to favor guys who can simply geton base. Beane’s novel approach sparks anall-out rebellion within the team, but thenthe A’s start winning.

In baseball, being disciplined andplaying to your strengths are key to gettingto first base. Investing is very similar. It’snot so much about picking a fund manag-er who knocks the cover off the ball yearafter year. It’s about getting in the game,staying focused and patient, and waitingfor the perfect pitch.

Here are five pointers that applyequally to retirement planning, or to base-ball:

1. Step up to the plate —Make a com-mitment to yourself to contribute as muchas you can to your retirement account. Thiswill help you reach your long-term goal offinancial independence.

2. Make the most of the opportunity— In investing, time is your friend. Use thepower of regular contributions and com-pounded returns to build your retirementsavings. If you earn an annual bonus, con-sider saving half.

3. Don’t get distracted by your emo-tions — Ignore the crowd. Markets can goup and down quite a bit day-to-day ormonth-to-month. But historically, overlonger periods of 10 or 20 years they havealmost always trended upward.[1]

4. Look over every pitch, becausethey’re not all the same — Even between1999 and 2010, when the broad U.S. stockmarket as measured by the S&P 500 wasbasically flat, other asset classes such asmid-cap stocks and emerging marketsstocks did pretty well. It’s important tospread your investments around the field,by diversifying your sources of return(typically large cap stocks, small capstocks, international stocks and bonds).[2]

5. Go against the crowd — Beane hadto ignore his emotions in the face of statis-tics that showed that on-base percentageswere the key to winning baseball games.Studies of retirement-plan participantbehavior have shown that emotions have a

bigger impact on success than the market’sactual performance.[3] If you let your emo-tions take control, it’s more likely thatyou’ll sell your funds at the bottom andbuy back in at the top (the opposite ofwhat a sensible investor does).

Improve your batting average

Unlike investing, baseball is irrational.Batters can make millions of dollars

by simply successfully hitting one out ofevery three pitches. Batting percentages,even for professional ballplayers, would beconsidered a near failure in any other fieldof human endeavor. To stay focused onyour retirement objective, consider yourpersonal retirement batting average as thepercentage of your salary you set asideeach month. By investing a regular amountof your paycheck, whether it’s 10%, 13% or17%, you can improve your odds of reach-ing your retirement goals. n

•••This article is not intended to provide spe-

cific investment or tax advice for any individual.Consult your financial advisor, your tax advisoror us at (831) 476-SAVE if you have any ques-tions. LPL Financial, Member FINRA/ SIPCBrian Cooke and Cole Strickland, MBA areFinancial Advisors with LPL Financial LLC.CA Insurance Lic. #0D63585, CA InsuranceLic. #0G22630LPL Financial, MemberFINRA/SIPC 1500 41ST Ave. Suite 244Capitola, CA 95010 (831) 476-SAVE (7283).LPL FINANCIAL LLC.TRACKING#1-058907

•••[1] Past performance is no guarantee of

future performance.[2] Although a diversified portfolio may

carry less risk and smooth your returns overtime, it cannot protect against market losses.International investing involves certain risks,such as currency fluctuations, economic instabil-ity and political developments. Investments insmall and/or midsize companies increase therisk of greater price fluctuations. Funds thatinvest in bonds are subject to certain risksincluding interest-rate risk, credit risk and infla-tion risk. As interest rates rise, the prices ofbonds fall. Long-term bonds are more exposedto interest-rate risk than short-term bonds.Unlike bonds, bond funds have ongoing feesand expenses. Funds that invest in governmentsecurities are not guaranteed.

[3] Source: Dalbar Quantitative Analysis ofInvestor Behavior (QAIB) Report 2011. Since1994, Dalbar has studied the effects of investordecisions to buy, sell and switch into and out ofmutual funds over various timeframes. Theresults show that the average investor earns lessthan market performance.

Photo Credit: Po

rtia Shao

Page 32: Capitola / Soquel Times