Cannes Lions 2011 Winners for Promo En

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P  R  O  M   O  

Transcript of Cannes Lions 2011 Winners for Promo En

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P  R  O  M   O  

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Grand Prix

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Brand: Rom

 Agency: McCann Erickson, Bucharest

Industry: Confectionery & Snacks

Media: Promotion & Event

Published: Nov., 2010

Executive Creative Director: Catalin

Dobre, Dinu Panescu

Creative Director: Adrian Botan

Copywriter: Florin Florea

 Art Director: Andra Badea, IonutCojocaru , Laurentiu Stere

Grand Prix Promo

American Rom

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Gold

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Brand: 4th Amendment Wear 

 Agency: 4th Amendment Wear, Boulder, CO

Industry: Public interest & Non-profit

Media: Promotion & Event

Creative Director: Tim Geoghegan, Matthew

Ryan

Copywriter: Tim Geoghegan

 Art Director: Matthew Ryan

Photography: Creative CommonsDirector: Matthew Ryan

Gold Promo

Metallic Ink

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Brand: Rom

 Agency: McCann Erickson, Bucharest

Industry: Confectionery & Snacks

Media: Promotion & Event

Published: Nov., 2010

Executive Creative Director: Catalin

Dobre, Dinu Panescu

Creative Director: Adrian Botan

Copywriter: Florin Florea

 Art Director: Andra Badea, IonutCojocaru , Laurentiu Stere

Gold Promo

American Rom

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Brand: Starhub Pte

 Agency: DDB, Singapore

Industry: Professional & Public services

Media: Ambient & Interactive

Chief Creative Officer: Rowena

Bhagchandani, Neil Johnson

Executive Creative Director: Joji Jacob

Creative Director: Khalid Osman, Thomas

YangCopywriter: Lester Lee, Mark Lim, Selena

Soh

 Art Director: Khalid Osman, Elmy Thong

Gold Promo

Musical Fitting Rooms

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Silver 

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Brand: Bar Aurora/Boteco Ferraz

 Agency: Ogilvy, São Paulo

Industry: Culture, Recreation & Sport

Media: Ambient & Interactive

Language: Portuguese

Executive Creative Director: Anselmo

Ramos

Creative Director: Rubens Filho

Copywriter: Beto Cocito, Pedro

Fernandes, Flavio Tamashiro Art Director: Paula Fernandes, Lucas

Osis, Raina Rocha

Director: Carláo Busato

Silver Promo

Drunk Valet

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Brand: BGH

 Agency: Saatchi & Saatchi, Buenos Aires

Industry: Electronics & Audio-Visual

Media: Outdoor 

Executive Creative Director: Maxi

Itzkoff , Mariano Serkin

Creative Director: Ignacio Ferioli, Diego

Medvedocky

Copywriter: Diego Medvedocky Art Director: Ignacio Ferioli

Director: Diegoy Vlady

Silver Promo

Big Noses

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Brand: Starhub Pte

 Agency: DDB, Singapore

Industry: Professional & Public services

Media: Ambient & Interactive

Chief Creative Officer: Rowena

Bhagchandani, Neil Johnson

Executive Creative Director: Joji Jacob

Creative Director: Khalid Osman, Thomas

YangCopywriter: Lester Lee, Mark Lim, Selena

Soh

 Art Director: Khalid Osman, Elmy Thong

Silver Promo

Musical Fitting Rooms

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 Agency: Kempertrautmann, Hamburg

Industry: Public interest & Non-profit

Media: Promotion & Event

Creative Director: Marcell Francke, Patrick

Matthiensen

Copywriter: Sebastian Merget

 Art Director: Leif Johannsen

Silver Promo

The Missing Child

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Brand: Tontine

 Agency: Republic of Everyone/Happy

Soldiers, Sydney, NSW

Industry: House, Garden & Pets

Media: Promotion & Event

Executive Creative Director: John Kane

Director: Rey Carlson, Mark Sareff 

Silver Promo

Dated Pillows

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Brand: TEDX

 Agency: Ogilvy, Buenos Aires

Industry: Professional & Public services

Media: Promotion & Event

Executive Creative Director: Gastón Bigio

Creative Director: Maximiliano

Maddalena, Javier Mentasti

Copywriter: Nicolas Vara

 Art Director: Ignacio FlottaDirector: Nicolás Núbile

Silver Promo

Spread the Ted

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Brand: H&R Block

 Agency: Fallon, Minneapolis, MN

Industry: Professional & Public services

Media: Promotion & Event

Chief Creative Officer: Darren Spiller 

Copywriter: David Mackereth, Ryan Peck

 Art Director: Noah Carlstrom, Scott

O'Leary, Amanda Whitacre

Photography: Joel W HendersonDirector: Mark Romanek

Silver Promo

Greenbacks for Greenback

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Brand: GlaxoSmithKline

 Agency: Grey, Mexico City

Industry: Pharmaceutical

Media: Promotion & Event

Copywriter: Sergio Fernández Villaescusa

 Art Director: Herrera Anduiza, Juan

Pablo, Diana Pilar , Torres Unna

Director: Israel Rincón Ramirez

Silver Promo

Fast Food

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Brand: Converse

 Agency: Perfect Fools, Stockholm

Industry: Apparel, Clothing & Footwear 

Media: Promotion & Event

Executive Creative Director: Mark

Chalmers, Tony Högqvist

Copywriter: Patrick Gardner 

 Art Director: Niklas Karlsson

Photography: Alexander RadsbyDirector: Karl Nord

Silver Promo

The Canvas Experiment

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Brand: Greenpeace

 Agency: DDB, Paris

Industry: Public interest & Non-profit

Media: Promotion & Event

Executive Creative Director: Alexandre

Hervé

Copywriter: Olivier Lefebvre

 Art Director: Benjamin Marchal

Director: Ulysse Loreaux

Silver Promo

A New Warrior 

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Brand: Mini Cooper 

 Agency: Jung von Matt, Stockholm

Industry: Automotive & Services

Media: Promotion & Event

Creative Director: Johan Jäger 

Copywriter: Magnus Andersson

 Art Director: Daniel Wahlgren

Silver Promo

Getaway Stockholm

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Brand: Tipp-Ex

 Agency: Buzzman, Paris

Industry: Office equipment

Media: Promotion & Event

Published: Aug., 2010

Chief Creative Officer: Georges

Mohammed-Cherif 

Creative Director: Georges Mohammed-

Cherif 

Copywriter: Tristan Daltroff 

 Art Director: Louis Audard

Director: Olivier Bennoun

Silver Promo

A Hunter Shoots A Bear 

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Brand: James Ready

 Agency: Leo Burnett, Toronto, ON

Industry: Alcoholic drinks

Media: Promotion & Event

Published: Sep., 2009

Chief Creative Officer: Judy John

Creative Director: Israel Diaz, Judy John

Copywriter: Sean Barlow, Steve Persico

 Art Director: Anthony Chelvanathan, Paul

Giannetta

Silver Promo

Cap Recall

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Brand: National Australia Bank

 Agency: BBDO, Melbourne, VIC

Industry: Financial & Legal services

Media: Promotion & Event

Executive Creative Director: Ant Keogh

Director: The Glue Society

Silver Promo

Break Up

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Bronze

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Brand: Volkswagen

 Agency: Try Reklamebyrå, Oslo

Industry: Automotive & Services

Media: TV & Cinema

Market: NorwayLanguage: English

Copywriter: Petter Bryde, Jonas

Grønnern, Eva Sannum

 Art Director: Markus Lindsjö, Thorbjorn Ruud

Das Auto.

Bronze Promo

Test Drive

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Brand: BGH

 Agency: Saatchi & Saatchi, Buenos Aires

Industry: Electronics & Audio-Visual

Media: Outdoor 

Executive Creative Director: Maxi

Itzkoff , Mariano Serkin

Creative Director: Ignacio Ferioli, Diego

Medvedocky

Copywriter: Diego Medvedocky

 Art Director: Ignacio Ferioli

Director: Diegoy Vlady

Bronze Promo

Big Noses

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Brand: Currency System

 Agency: R/GA, New York City, NY

Industry: Internet sites & Services

Media: Cyber 

Creative Director: Leif Abraham, Christian

Behrendt

Bronze PromoPay With A Tweet

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Brand: The Polish Federation of Cancer 

Survivors

 Agency: Euro RSCG, Warsaw

Industry: Public interest & Non-profit

Media: Ambient & InteractivePublished: Mar., 2011

Chief Creative Officer: Jacek Szulecki

Creative Director: Jacek Szulecki

Copywriter: Magda Banasik

 Art Director: Rafal Rys

Bronze Promo

What a person can miss the machine will find

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Brand: International Society for Human Rights

 Agency: Jung von Matt, Hamburg

Industry: Public interest & Non-profit

Media: Promotion & Event

Executive Creative Director: Mathias Stiller 

Creative Director: Marius

Lohmann, Maximilian Millies

Copywriter: Nicolas Linde

 Art Director: Duc Nguyen

Director: Christian Schwochow

Bronze Promo

The Pirate Radio Experiment

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Brand: Tontine

 Agency: Republic of Everyone/Happy

Soldiers, Sydney, NSW

Industry: House, Garden & Pets

Media: Promotion & Event

Executive Creative Director: John Kane

Director: Rey Carlson, Mark Sareff 

Bronze Promo

Dated Pillows

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Brand: H&R Block

 Agency: Fallon, Minneapolis, MN

Industry: Professional & Public services

Media: Promotion & Event

Chief Creative Officer: Darren Spiller 

Copywriter: David Mackereth, Ryan Peck

 Art Director: Noah Carlstrom, Scott

O'Leary, Amanda Whitacre

Photography: Joel W Henderson

Director: Mark Romanek

Bronze Promo

Greenbacks for Greenback

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Brand: Mini Cooper 

 Agency: Jung von Matt, Stockholm

Industry: Automotive & Services

Media: Promotion & Event

Creative Director: Johan Jäger 

Copywriter: Magnus Andersson

 Art Director: Daniel Wahlgren

Bronze Promo

Getaway Stockholm

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 Agency: Mudra Communications, Mumbai

Industry: Culture, Recreation & Sport

Media: Promotion & Event

Chief Creative Officer: Bobby Pawar 

Copywriter: Bobby Pawar 

 Art Director: Deepak Singh

Director: Amit Sharma

Bronze Promo

Silent National Anthem

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Brand: Budweiser 

 Agency: DDB, London (England)

Industry: Alcoholic drinks

Media: Promotion & Event

Executive Creative Director: Jeremy Craigen

Creative Director: Richard Denney, Dave

Henderson, Simon Richings

Copywriter: Robert Bovington, Mike Crowe

 Art Director: Rob Messeter , Stephen Webley

Photography: Lee Powers

Director: James Rouse

BronzePromo

Bud Ice Cold Index

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Brand: Mars

 Agency: Proximity, Toronto, ON

Industry: Confectionery & Snacks

Media: Promotion & Event

Executive Creative Director: John Gagne

Creative Director: Jeffrey Da Silva, Ari

Elkouby, Rene Rouleau, Jon Ruby, Jeff 

Vermeersch

Copywriter: Rene Rouleau, Jon Ruby

 Art Director: Jeffrey Da Silva, Ari Elkouby

Director: Chris Hutsel

Bronze Promo

M&M'S Find Red

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Brand: Salvation Army

 Agency: BBDO, Zurich

Industry: Public interest & Non-profit

Media: Promotion & Event

Executive Creative Director: Philipp Skrabal

Creative Director: Thomas Kurzmeyer 

Copywriter: Andi Portmann

 Art Director: Chantal Heimo

Director: Simon Jaquemet

Bronze Promo

Donated Songs

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Brand: China Environmental Protection

Foundation

 Agency: DDB, shanghai

Industry: Public interest & Non-profit

Media: Promotion & EventPublished: Dec., 2010

Market: China

Language: Chinese

Chief Creative Officer: Michael Dee

Creative Director: Shih-yen Lee, Boon-seng

Lim

Copywriter: Hesky Lu, Adam Wang

 Art Director: Kevin Jiang, Boon-seng

Lim, Michael MaPhotography: Leslie Sim

Bronze Promo

Chopsticks, Not Chop-Trees

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Brand: Spanair 

 Agency: Shackleton, Madrid

Industry: Transport & Tourism

Media: Promotion & Event

Executive Creative Director: Enric Nel-Lo

Creative Director: Paco Badia, Pipo Virgós

Copywriter: Santi Garcia

 Art Director: Clara Mercader 

Bronze Promo

Unexpected Luggage

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Brand: Febreze

 Agency: Grey, New York City, NY

Industry: House, Garden & Pets

Media: Promotion & Event

Chief Creative Officer: Tor Myhren

Executive Creative Director: Noel

Cottrell, Per Pedersen

Creative Director: Rob Lenois, Rob Perillo

Director: Sam Cadman

Bronze Promo

The Breathe Happy Social Experiment

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Brand: Bavaria

 Agency: Selmore, Amsterdam

Industry: Alcoholic drinks

Media: Promotion & Event

Creative Director: Diederick Hillenius, Poppe

van Pelt

Copywriter: Kees Albers, Kim

Triesscheijn, Poppe van Pelt

 Art Director: Revi Bloemendaal, Jarr 

Geerligs , Diederick Hillenius, Marco Sluijter 

Bronze Promo

Bavaria Dutchdress

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Brand: Bigc Supercenter 

 Agency: Lowe, Bangkok

Industry: Retail & Distribution

Media: Promotion & Event

Chief Creative Officer: Pom Chaiyaporn

Creative Director: Phairat

Uaphadunglert, Komsan

Wattanavanitchakorn

Copywriter: Chalit Manuyakorn, Noppakate

Tawun-unnop

 Art Director: Wutikai Chaika, PrapatChanboonyawat

Bronze Promo

Discount Fireworks

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Brand: Papercut Shop

 Agency: DDB, Stockholm

Industry: Retail & Distribution

Media: Promotion & Event

Copywriter: Magnus Jakobsson

 Art Director: Fredrik Simonsson

Bronze Promo

Speedsale

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Brand: EA - Electronic Arts

 Agency: Wieden+Kennedy, Portland, OR

Industry: Toys & Games

Media: Promotion & Event

Executive Creative Director: Mark

Fitzloff , Susan Hoffman

Creative Director: Jason Bagley, Eric

Baldwin

Copywriter: Craig Allen, Eric Kallman

 Art Director: Craig Allen, Eric Kallman

Bronze Promo

Duty Calls

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Brand: BandSports

 Agency: Ogilvy, São Paulo

Industry: Media & Publishing

Media: Promotion & Event

Executive Creative Director: Anselmo

Ramos

Creative Director: Fred Saldanha

Copywriter: Fred Aramis, Marcelo Padoca

 Art Director: Izabella Cabral, Olivia

Cho, Fernando Reis

Bronze Promo

Parental Control

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Brand: Baby Carrots

 Agency: CP+B, Boulder, CO

Industry: Confectionery & Snacks

Media: Promotion & Event

Chief Creative Officer: Andrew Keller , Rob

Reilly

Executive Creative Director: Tiffany Rolfe

Creative Director: Omid Farhang

Copywriter: Marc D'Avignon, Omid Farhang

 Art Director: Liz Levy

Bronze Promo

Junk Food Packaging

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Brand: Domino's Pizza

 Agency: Hakuhodo, Tokyo

Industry: Catering industry

Media: Promotion & Event

Copywriter: Hakuhodo Inc., Nobuhiro Arai

 Art Director: A.C.O. Inc., James Bowskill

Director: KAYAC Inc., A.C.O. Inc., Yuko

Hasegawa, Yusuke Mitsuo

Bronze Promo

Domino's App

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Brand: Melbourne Writers Festival

 Agency: JWT, Melbourne, VIC

Industry: Culture, Recreation & Sport

Media: Promotion & Event

Executive Creative Director: Richard Muntz

Creative Director: Richard Muntz, Keith

Nicolas

Copywriter: Scott Glennon, Hannah Smith

 Art Director: Keith Nicolas, Hannah Smith

Bronze Promo

STORIES FROM THE STREET

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Brand: Kiasma

 Agency: Hasan & Partners, Helsinki

Industry: Culture, Recreation & Sport

Media: Promotion & Event

Chief Creative Officer: Ami Hasan

Creative Director: Eka Ruola

Copywriter: Anu Niemonen, Eka Ruola

 Art Director: Ossi Honkanen, Sanna

Veijalainen

Photography: Kimmo Syväri

Bronze Promo

Make A Better One Yourself, Then!

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Brand: Westpac

 Agency: BBDO, Auckland

Industry: Financial & Legal services

Media: Promotion & Event

Executive Creative Director: Nick

Worthington

Creative Director: Terry Williams-Willcock

Copywriter: Tom Paine

 Art Director: Pablo Dunovits, Sarah Frizzell

Bronze Promo

Impulse Saver 

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Brand: POWA

 Agency: Ogilvy, Johannesburg

Industry: Public interest & Non-profit

Media: Promotion & Event

Published: Apr., 2010

Market: South Africa

Language: English

Chief Creative Officer: Fran Luckin

Executive Creative Director: Fran Luckin

Creative Director: Robyn

Bergmann, Catherine Conradie, Fran

Luckin, Fran Lukin

Copywriter: Catherine Conradie, TarynScher 

 Art Director: Robyn Bergmann, Renier 

Zandberg, Renier Zandburg

Director: Jonty Fine

Bronze PromoWaking Up The Neighbourhood

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Brand: Microsoft

 Agency: Droga5, New York City, NY

Industry: Internet sites & Services

Media: Promotion & Event

Chief Creative Officer: David Droga

Executive Creative Director: Duncan

Marshall, Ted Royer , Nik Studzinski

Creative Director: Kevin Brady, Neil

Heymann, Duncan Marshall, Ted Royer , Nik

StudzinskiCopywriter: Spencer Lavellee, Adam Noel

 Art Director: Jon Kubik

Photography: Paul McGeiver , Fernando

Sanchez, Dan Welch, Li Tan Xiao

Bronze PromoDecode Jay-Z with Bing

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