Candace Queen - Fall 2013 Portfolio
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Transcript of Candace Queen - Fall 2013 Portfolio
Antidote CoffeeA new logo, identity package and menu was designed
for this unique coffee house located in a Houston neighborhood called, The Heights.
The goal of the rebranding project was to attract more affluent customers while maintaining the quirky
charm that made it so special.
Chateau FuschiaA logo, business card and general advertising strategy
was created for this new hotel concept.
The branding reflects the modern-French element of the hotel and the print and OOH targets consumers
who are regular business travelers.
OOH - Airport Charging StationsCharging stations will be placed in select markets where the target frequently returns for business trips. The station is meant to incite a brand switch from the traveler’s normal hotel choice to Chateau Fuschia. An electronic screen will highlight accomodations and amenities.
Glidden PaintThe goal was to highlight the convenience
Wal-Mart offers. You can buy paint as well as everything else you need, something unique to
Wal-Mart only.
A paint center redesign was created to enhance the in-store experience.