WALCWALC Candace Buggs, Samantha Merritt, Candace Buggs, Samantha Merritt,

Anthony Nguyen, Eugene SiewAnthony Nguyen, Eugene Siew

WALCWALCWWalking alking AAround Your round Your LLocal ocal CCommunityommunity

Walk - There’s always Walk - There’s always something for yousomething for you

when you explore your when you explore your community.community.

THE CHALLENGETHE CHALLENGE

THE WALKERSTHE WALKERS

TimeTime

(Image: Fast Company)

CommunityCommunity

IncentivesIncentives

BehaviorBehavior

(Image: Amanda Russell @ Flickr)

FrugalityFrugality

(Image: southcountry.org)

InterviewsInterviews

Foot TrafficFoot Traffic(Image: dwr.com)

Pedometers are Pedometers are notnot Very fashionableVery fashionable

(Image: germes-online.com)

GuidelinesGuidelines•SystemSystem

•Utilize positive incentivesUtilize positive incentives

•Address user time constraintsAddress user time constraints

•Promote small business foot trafficPromote small business foot traffic

•AccessoryAccessory

•Fashionable, trendyFashionable, trendy

•CheapCheap

KEY FOBKEY FOB

WALLET CARDWALLET CARD

iPHONE iPHONE APPAPP

BILLBOARDBILLBOARD

KIOSKKIOSK

STORE WINDOW STORE WINDOW ARTART

INTERACTIVE INTERACTIVE CHECKOUTCHECKOUT

WALC WALC SystemSystem

Wearable DeviceWearable Device

Interactive displayInteractive display

Online InterfaceOnline Interface

Point of SalePoint of Sale

JohnJohn

BLOOMINGTON, INBLOOMINGTON, IN

A CAUSEA CAUSE

(Image: mcnutt.wordpress.com)

LOCAL LOCAL GOVERNMENTGOVERNMENT

(Image: wikimedia.org)

LOCAL LOCAL BUSINESSBUSINESS

(Image: glensbarbershop.com)

TECHNOLOGYTECHNOLOGY(Image: taiyo-yuden.com)

ThanksThanksTEAM GOOMBATEAM GOOMBA

KATIE O’DONNELLKATIE O’DONNELLDAN RICHERTDAN RICHERT

LYNN DOMBROWSKILYNN DOMBROWSKISHAOWEN BARDZELLSHAOWEN BARDZELL

ANKIT KHAREANKIT KHARECHAD CAMARACHAD CAMARA

Q & AQ & A

Wearable DeviceWearable Device

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